The Evolution of the Super Bowl Commercial
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The Evolution of the Super Bowl commercial. Presented by Mickey Lonchar Quisenberry Marketing & Design Twitter: @mickeylonchar
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A brief overview and some examples of the Four Eras of Superbowl Commercials.
Transcript of The Evolution of the Super Bowl Commercial
The Evolution of the
Super Bowl commercial.
Presented by Mickey LoncharQuisenberry Marketing & Design
Twitter: @mickeylonchar
Super Bowl Advertising: Then & Now
Super Bowl Advertising: Then & Now
1967 = 22 million viewers 2012 = 111 million viewers
The four eras of Super Bowl Advertising:
Era 1: Ads that sold stuff.(1967 - 1978)
Era 2: Ads that entertained.(1979 - 1988)
Era 2: Ads that entertained.(1979 - 1988)
Era 3: Ads became “social.”(1989 - 2008)
Era 3: Ads became “social.”(1989 - 2008)
Era 3: Ads became “social.”(1989 - 2008)
Era 3: Ads became “social.”(1989 - 2008)
Era 3: Ads became “social.”(1989 - 2008)
Who “won” the Super Bowl?
Era 3: Ads became “social.”(1989 - 2008)
Who “won” the Super Bowl?
Era 3: Ads became “social.”(1989 - 2008)
Era 3: Ads became “social.”(1989 - 2008)
Era 3: Ads became “social.”(1989 - 2008)
Era 3: Ads became “social.”(1989 - 2008)
Dear Agency: You’re Fired
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
What the...?
Era 4: Ads became “the product.”(2009 - present)
And this is an online-only teaser!
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
This year: 61,000 crowdsourced video entries.
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
(4.4 million views in three days.)
2012 Admeter ResultsTop 5 Spots:
2012 Admeter ResultsTop 5 Spots:
5. Sketchers: “Go Run”
2012 Admeter ResultsTop 5 Spots:
4. M&M’s: “Wardrobe Malfunction”
2012 Admeter ResultsTop 5 Spots:
3. Doritos: “Man’s Best Friend”
2012 Admeter ResultsTop 5 Spots:
2. Bud Light: “Weego”
2012 Admeter ResultsTop 5 Spots:
1. Doritos: “Baby Slingshot”
2012 Admeter ResultsBottom 5 Spots:
50. Go Daddy: “Body Paint”51. Bud Light Platinum: “Factory”52. Lexus GS: “Break Through”53. Bud Light Platinum: “Work”54. Go Daddy: “Cloud”
My favorite spot?
Only 364 days till Super Bowl XLVII.
Go create the next great Doritos commercial!
@mickeylonchar
