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Baldwin Krystyn Sherman PartnersJennifer Fell Berry, Private Risk Advisor, BKS-Partners

Tampa, FL Leading Insurance Advisor

Social media: How much are you sharing?

The explosion of social media plat-forms like Facebook, Twitter, Insta-gram and LinkedIn has drastically changed the way we connect. Confi-dences we once shared only with close friends and family have morphed into information we now openly promote to our digital networks for hundreds to see. While we’ve expanded our social network and evolved our means of communication, these advancements have not come without consequences. The ease of sharing information on social media presents us with exposures to risks we should be thinking about before we ever click “post.”

LIBEL AND DEFAMATION OF CHARACTERSocial media sites provide an open forum for people (especially teenag-ers) to share their opinions and vent their frustrations. The perceived ano-nymity of these posts or tweets makes it easier to write emotional rants in the heat of a moment. But in the event that your teen’s rant targets a specific person, you, as his or her parent, can be sued for libel or defamation of character. And because this action took place online, the statement is archived as evidence for the injured party (even if you erase it).

TWITTER LIBEL (“TWIBEL”) CASESCases are reportedly up 300 percent

in the last year. Rocker Courtney Love recently paid $430,000 to settle a law-suit in which she was accused of de-faming a fashion designer, in a series of tweets.

The best way to avoid twibel is to educate your family on what types of comments are appropriate to share on social media. It is also important to en-sure that your homeowners policy has personal injury coverage, which ex-pands the definition of bodily injury to include libel, slander and defamation of character. If it does not, the liability portion of your policy will not respond in the event of a lawsuit. Your insur-ance advisor can instruct you on how you can further protect yourself with an umbrella policy.

PERSONAL AND HOME SECURITYYou wouldn’t proclaim to the world, “At-tention, my home will be unoccupied for the next two weeks,” so why would you post this on social media? By talking about your upcoming vacation or shar-ing pictures of your family in real-time while on vacation, you are alerting your network that your home is exposed. Even if you think your Facebook is pri-vate, your information could still be leaked or found by others not in your friend group. In order to protect yourself and your family, share photos of vaca-tion only after your trip, and educate

your children not to post about their outings or about being home alone.

CLAIM SETTLEMENTSocial media profiles are a great source of information for insurance compa-nies and courts when it comes to claim settlements. For example, it may seem harmless after an auto accident to put your friends and family at ease by as-suring them you are “okay.” But if you are seeking payment related to injuries caused by this auto accident, your post may work against your claim in court. When in doubt, speak with friends and family privately.

LAWSUIT SETTLEMENTA recent Florida case awarded a fired private school headmaster $80,000 after he sued his employer for age discrimi-nation. The school later refused to pay the settlement after reading a post written by the ex-headmaster’s daugh-ter. Her post boasted about her family’s win and how the settlement was paying for her upcoming European vacation. The courts agreed, confirming that the post violated the settlement agree-ment’s confidentiality provision.

In short, we live in a digital age, where information sharing is common and expected. There are many upsides to this, but beware of the downsides, and watch what you—and especially your teenagers—say online.

By Jennifer Fell Berry, Private Risk Advisor, BKS-Partners

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How to reach BKS-Partners

Any member of our team may be reached at 866.279.0698. We look forward to speaking with you.

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Left to right: Laura Sherman, Lowry Baldwin, Elizabeth Krystyn

Insurance Services Experience 60+ years (combined)

Offices Tampa, Naples, Sarasota, Ft. Myers, Tallahassee and The Villages

Total Colleagues 85

Website www.bks-partners.com

Professional Services ProvidedSpecializing in private risk management, commercial risk management, employee bene� ts, asset & income protection and wellness & safety programs

Accomplishments 2015 Tampa Bay Times Top Workplace; 2015 Tampa Bay Business Journal Best Places to Work; 2014 Tampa Bay Business Journal Healthiest Employer; 2013 IIABA Best Practices Agency; 2014 Gulfshore Business Best of Business; Inc. 500 | 5000; 2014 Florida Trend Best Companies to Work For

Email lsherman@bks-partners.com ekrystyn@bks-partners.com lbaldwin@bks-partners.com

Baldwin Krystyn Sherman Partners (BKS-Partners) is an award-winning independent insurance brokerage firm providing private risk management, commercial risk management, employee benefits and Vitality™ programs to clients wherever life takes them throughout the United States and internationally. One of the largest privately held firms in Florida, BKS-Partners takes a holistic and boutique approach to insurance architecture and risk management. The firm builds personalized client relationships and utilizes a proprietary process called RiskMapping™ to examine client lifestyles, passions, professions and business ventures, generating a 360-degree view of each client’s unique risk profile. BKS Holistic Protection™ is then custom designed, providing integrated coverage for all areas of a client’s life. Headquartered in Tampa, with six offices located throughout the state of Florida, BKS-Partners is driven to make a difference in its communities, rewarding employees for their community involvement and supporting more than 40 charitable organizations.

About Baldwin Krystyn Sherman Partners

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OUR PROMISE TO THE COMMUNITY.. .

To us, giving it all means giving back. We are heartily committed to sharing with the world not only our passion but our compassion. Since day one, we’ve made it a priority to serve the communities where we live, work and play. Our colleagues spend over 2,500 hours volunteering annually and we are happy to support over 40 local nonprofit organizations.

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Baldwin Krystyn Sherman Partners 4010 West Boy Scout Boulevard, Suite 200, Tampa, FL 33607 866.279.0698

“You wouldn’t proclaim to the world, ‘Attention, my home will be unoccupied for the next two weeks,’ so why would you post this on social media?”—Jennifer Fell Berry

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Baldwin Krystyn Sherman Partners is featured in Worth® 2015 Leading Wealth Advisors™, a special section in every edition of Worth® magazine. All persons and firms appearing in this section have completed questionnaires, have been vetted by an advisory group following submission by Worth®, and thereafter paid the standard fees to Worth® to be featured in this section. The information contained herein is for informational purposes, and although the list of advisors presented in this section is drawn from sources believed to be reliable and independently reviewed, the accuracy or completeness of this information is not guaranteed. No person or firm listed in this section should be construed as an endorsement by Worth®, and Worth® will not be responsible for the performance, acts or omissions of any such advisor. It should not be assumed that the past performance of any advisors featured in this special section will equal or be an indicator of future performance. Worth®, a Sandow Media publication, is a financial publisher and does not recommend or endorse investment, legal or tax advisors, investment strategies or particular investments. Those seeking specific investment advice should consider a qualified and licensed investment professional. Worth® is a registered trademark of Sandow Media LLC. See “About Us” for additional program details at http://www.worth.com/index.php/about-worth.

Laura Sherman Partner

Lowry Baldwin Partner

Elizabeth Krystyn, CEBS Partner

Baldwin Krystyn Sherman Partners 4010 West Boy Scout Boulevard, Suite 200

Tampa, FL 33607

9140 Corsea del Fontana WayBuilding 110, Suite 200

Naples, FL 34109

1990 Main Street, Suite 750Sarasota, FL 34236

5237 Summerlin Commons Boulevard, Suite 222Fort Myers, FL 33907

Tel. 866.279.0698

lsherman@bks-partners.comlbaldwin@bks-partners.comekrystyn@bks-partners.com

www.bks-partners.com