The Evolution of Content
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The Evolution of Content Hashtag: #mkingdomjo | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad Photo Credit: http://blog.wyzowl.com/evolution-digital-content-marketing
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Transcript of The Evolution of Content
The Evolution of ContentHashtag: #mkingdomjo | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad
Photo Credit: http://blog.wyzowl.com/evolution-digital-content-marketing
Photo credit: http://bit.ly/w5PtXf
In the PAST Content was produced by the Brand.End Users had no know-how nor the tools to produce Content.
Photo credit: http://bit.ly/w5PtXf
Internet age allowed for new technology for End Usersto communicate with the Brand on One-To-One basis.
Photo credit: http://bit.ly/w5PtXf
During the current Social Media Revolution, End Users obtained the know-how and the tools to generate Content
CONTENT
IS THE NEW DEMOCRACY
Facebook Users in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
83.1 MillionMay 2015Source: Facebook Ads Platform
Facebook Users Penetration in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com
Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com
عربي
English
Twitter Monthly Active Users (MAU) in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: ConnectAds Feb 2015
KSA 8.8MilUAE 1.5MilEgypt 1.5MilKuwait 1MQatar 350KLebanon 260KJordan 250KBahrain 220KOman 200K
Content
If you tell people what you know
They will buy what you sell
Help Your Audience Make a Purchase Decision
Don’t Sell
Monitoring
Brand Name
Peers
Sector
Who are talking about your Brand?
What can you learn from your Peers?
Stay Updated
Content Curation
Become a Thought Leader
Content Calendar
Management Tools
Influencers Tools
How to find Influencers
Check Influence Measurement Tools Manually Validate Check their Content
(What topics they mostly discuss? is it random?)
Check how frequent they post Do they engage or just broadcast?
How can Influencers help
Retweet and Share your posts Comment & Reply Live Tweet your events Co-Create Content together Tag you once you are mentioned Help you with your Crowdsourcing
How to reward Influencers
Free Access to your Brand Free Invitation to your Offline Activities VIP Treatment Free Samples Early access to your products
You can’t find great content to share
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools• Allows you to set criteria for each interest• Allows for added preferred and trusted sources you want to add
