The Essentials Of Content

MarketingBy Juho Tunkelo

Why Content Marketing?

It Increases Impression Of Market Leadership And Improves Positioning In The Market

It Brings In Long Term Qualified Traffic

Without Content, You’d Have A Harder Time Selling Online - Better Let Them Decide!

Creating Stories Worth Spreading

Charity Projects With a Unique Twist Are Always Stories Worth Spreading!

Celebrities Having a Good Experience With Your Company & Your Products (Inexpensive)

Regular People Having Lives Transformed

Science Made Exciting And Relatable - ‘Get More Clock Cycles In Your Brain & Life’...

Blogging Still Matters

Changing Content Is Important For Search Engine Rankings - Blogging Is Best For This

New Content Is Important For Leads & Prospects - People Who Need More Time

Only 1% Of All People Online (If That) Actually Publish Original Content - Easy For You To Differentiate! Just Begin...

Video GetsEven Bigger

People Stay Longer On Site With Video - Improves Search Engine Rankings & Stickiness

Needs To Be Topical, Punchy And Interesting

Personal Touch Essential - No Faceless Rhetoric, Broadcast Style Or Too Ghetto Either

Good To Work Off A Script - Then Improvise

Curation!

Not All Content Needs To Be Created From Scratch! (You Can Create Original Content By Repurposing Existing Stories, Too)

So Much Available Content - Topic Related News, Tons Of Available Video, Studies Etc.

The Value To Reader Is Equal To Fresh - As Long As You Insert Some Character Into It!

Content Delivery & Syndication

Email - Still The Best Delivery Rates!

Social Media - Facebook, Twitter, Google+

Video Networks - YouTube, Vimeo + Aggregators like Traffic Geyser, OnlyWire Etc.

Backlinks - Still Important, Use Personal Networking, Guest Blogging Etc!

Getting Your Content Actually Found

The Old Way: The More Links You Have Coming In, The Better Ranked You Are

The New Way: The More Your Content Gets Shared, The More You Show Up In SERPs

The Good: It Takes A Lot Less Effort To Rank

The Bad: It’s Now Easier To Game The System

Action Plan!

Assign A Person Responsible For Content

Create A Content Calendar To Attend To

Create Social Media Accounts

Create A Repeatable System And Work It

Content Marketing Is The Long Game

In January 2012, The Coca-Cola Company Announced Plans To Double Revenues... With Content Alone!

You Always Pay For Traffic - Either In Money For Ads Or In Time & Effort For Content

Show We’re Not Only Alive And Well But The Best Choice Out There, Active Content Creation Is The Best Way To Show This