theessential ingredients for making people want to buy from you

Brand Strategy forEntrepreneurs & Small Businesses

the aim

Establishing why customers should buy your product or services instead of the competitors by creating a point of difference.

Today marketing is complex. Greater results are achieved by simplifying and focusing on a narrower target and developing a strategy that builds mindshare in your market.

To dominate today the one question you must answer is...

“Why should prospects buy from you, and not the competition?”

You can only do this if you think strategically and plan.

the challenge

1) Consumers are rejoicing in a world of unparalleled choice.

2) Businesses are facing an explosion of local and global competition.

Without a clear point of difference businesses face;

... failure to maximise return on marketing

spend.

... lower growth and a higher cost of sales.

... a lack of perceived value.

... having to sell at whatever price the market determines.

… failing to identify a clear and believable reason why prospects

should buy from them and not their competition.

… failing to consistently express the unique value they

offer their prospects.

the challenge

When promoting their companies the two most common mistakes business owners make are;

? 12 3

the recipe for success

Finding a clear point of difference is the greatest challenge faced by every small and mid sized firm. Without one it’s impossible to create strong marketing messages that

deliver significant results.

Even if you use some marketing tactics perfectly, the results won’t follow if your prospects don’t have a clear reason to buy.

Differentiate and create the right message that makes people want to buy.

the essential ingredients

Stop working in your business and start building a brand. The proven way to gain better results from all marketing, sales and promotional activities - begins with a plan...

Build your brand’s foundations to support long-term growth.

7

6

5

4

3

2

1

PERSONALITY

VISION

BRAND PROMISE

BRAND PILLARS

POSITIONING

CUSTOMER PAINS & GAINS

PURPOSE

7

6

5

4

3

2

1

INTE

RNAL

FOC

US

EXTE

RNAL

FOC

US PERSONALITYAdopt and consistently express a brand personality using human traits that your audience relates to.

BRAND PILLARSInstil principles and attributes that connect with you market on an emotional level and act as a filter for everything you do internally.

BRAND PROMISECreate brand messaging based on the the unique value you offer the market over your competition.

POSITIONINGCreate distance between your brand and your competitors through better positioning.

VISIONSet the motivating goals that outline where you want to be to inspire and guide your team.

CUSTOMER PAINS & GAINSAttract more customers by clarifying the reasons they buy, addressing their pain points and exceeding their expectations.

PURPOSEDecide on what you stand for to stand out and guide decision making and company activity.

big brands recipes for differentiation

Our PurposeTo make insanely great,

imaginative, cool, easy-to-use, cutting edge products that

enrich peoples lives’.

Our Pillars• We believe that we’re on the face of

the Earth to make great products.• We believe in the simple, not the

complex.• We believe that we need to own and

control the primary technologies behind the products we make.

• We believe in saying no to thousands of projects so that we can really focus on the few that are truly

important and meaningful to us.• We believe in deep collaboration

and cross-pollination of our groups, which allow us to innovate in a way

that others cannot.

Our PurposeTo enable individuals and

businesses around the world to realise their fullest potential.

Our Pillars• Continual self-improvement,

• Passion for technology• Accountable to our customers • Striving for the highest quality

Our PurposeTo use technological smarts to

help make the planet work better in areas like healthcare,

education, environmental causes, and other areas of

critical need.

Our Pillars• Dedication to every client's success.

• Innovation that matters - for our company and for the world.

• Trust and personal responsibility in all relationships.

2days

2facilitators

1copywriter

12participants

A Buildyour BrandWorkbook

yourestablished

BRAND

the program

Our Brand Strategy Workshop

Growth

A clearly articulated and differentiated position in your

market will drive sales and make communications with potential

customers more effective.

Clarity & focus

A clearer understanding of how to communicate with the target market and beat

the competition.

Value within your market

The value of your products or services over the competition

will be more apparent to Prospects, employees and

stakeholders of the company.

the results

What benefits will you or your marketing team experience?

...who have just established their

company, and don’t know where to start

with marketing.

...who have an existing company that has plateaued and needs a boost.

...who want to focus on differentiation,

and become a leader in their industry.

who it’s for

It’s for passionate CEOs, Directors and Entrepreneurs...

further reading . . .

We work with businesses who understand the importance of developing a well thought through brand strategy before design or marketing work begins.

creativebrew.com.au

Want even more insight into our...7 essential ingredients forBuilding A Brand, not a business

“It’s given me a lot of brand clarity to unify my message across all my different forms of communication.”

Rody Bajo – Whisper Media

“I’ve now got a much better understanding of what brand is.”

Kerry Boulton – Exit Strategy Group

GET YOUR FREEE-BOOK NOW

Link won’t open? Copy and paste this link into your address bar :http://creativebrew.com.au/ebook/the-7-essential-ingredients/