The Essential Guide to Social Media Etiquette

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Essential Guide to Social Media Etiquette Jennifer Sable Lopez Director of Community at Moz @jennita

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #12C - The Essential Guide To Social Media Etiquette Presentation By Jennifer Lopez @Jennita Of Moz

Transcript of The Essential Guide to Social Media Etiquette

Page 1: The Essential Guide to Social Media Etiquette

Essential Guide to Social Media

Etiquette Jennifer Sable Lopez!

Director of Community at Moz!@jennita!

Page 2: The Essential Guide to Social Media Etiquette

@jennita #SMX #12C !

The List!

• Don’t auto follow!• Don’t auto DM!• Don’t buy followers!• Don’t say dumb things!• Don’t screw up!

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Durr…

Let’s dig deeper

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What We Already

Know

About Social

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@jennita #SMX #12C !

Be Human!

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@jennita #SMX #12C !

Be Relevant!

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@jennita #SMX #12C !

Be Respectful!

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@jennita #SMX #12C !

Have a Voice!

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@jennita #SMX #12C !

A Conversation!

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@jennita #SMX #12C !

Have a little fun!

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Many Brands Are

Exceptional

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@jennita #SMX #12C !

Lego!

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@jennita #SMX #12C !

KLM!

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@jennita #SMX #12C !

Gwynnie Bee!

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@jennita #SMX #12C !

Buffer!

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Their

Communities

Love Them

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@jennita #SMX #12C ! Gwynnie Bee

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@jennita #SMX #12C ! Charles Tyrwhitt

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What Happens

When Brands

Screw Up?

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@jennita #SMX #12C !

Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!

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10 Ways to Avoid

the Pitchforks

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@jennita #SMX #12C !

#1 Never mix

business with pleasure

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@jennita #SMX #12C !

1 App for work! 1 for Personal!

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@jennita #SMX #12C !

So this doesn’t happen to you!

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@jennita #SMX #12C !

#2 Never judge a

book by its cover

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Think before you reshare!

@jennita #SMX #12C !

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@jennita #SMX #12C !

#3 Be kind, rewind

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@jennita #SMX #12C !

When tragedy strikes…!

Check scheduled

posts

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#4 Read all about it

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@jennita #SMX #12C !

Know what’s happening!

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Before you post

@jennita #SMX #12C !

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@jennita #SMX #12C !

#5 Oops, I did it

again

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Don’t schedule a post, !

while you’re *obviously*

doing something else!

He had *just* given a speech at the Nelson

Mandela tribute!

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@jennita #SMX #12C !

#6 Where’s the beef?

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@jennita #SMX #12C !

Know *your* beef… aka

focus!

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@jennita #SMX #12C !

#7 You complete me

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@jennita #SMX #12C !

It’s about them… Not you.

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@jennita #SMX #12C !

#8 Mr. Cellophane

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Transparency! Matters

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@jennita #SMX #12C !

#9 You’ve Got Mail

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@jennita #SMX #12C !

Take it offline!

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So they (you) don’t go all crazy!

@jennita #SMX #12C !

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@jennita #SMX #12C !

#10 Serenity Now

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@jennita #SMX #12C !

When all hell breaks loose,!

Stay cool and calm

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@jennita #SMX #12C !

And never feed the trolls!

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Jennifer Sable Lopez !Director of Community at Moz!

@[email protected]!

Thank You!