Ballon d’Or - January 2013ATL, outdoor, online, social channel takeover and film content released immediately after the announcement of Leo’s 4th Ballon d’Or victory. The event marked the launch of @teammessi

Result: 3.8 million views

Team Messi Launch - March 2013ATL, social, online, interactive film and Facebook Connect experience

Result: Over 3 million views of the film content, and local market implementation of the ATL tools worldwide

The ESA International Sponsorship Award, Sponsored by the European Sponsorship Association - adidas Team Messi

Team Messi Around the World

The ESA International Sponsorship Award, Sponsored by the European Sponsorship Association - adidas Team Messi

The Way I Play App - April 2013Find out the way you play with your own personalised poster and mantra via Facebook app

Result: 4,500+ individual entries, 109,000 visits to the app

The Messi Gallery - April 2013Interactive guided tour of the Messi Gallery in Barcelona

Result: 2,500 CRM entries of which there was an average order value of €245 on adidas.com

Mobile App - October 2013Mobile application – Live Wallpaper and Leo Messi game widget

Result: 220,000 downloads, 60,000 people clicked through to Team Messi Facebook from app

The ESA International Sponsorship Award, Sponsored by the European Sponsorship Association - adidas Team Messi

Ongoing Community Build and ManagementExamples across Team Messi channels: #askmessi twitter Q+A and #VamosLeo crowd sourced artwork contest

Result: 410k Twitter followers and 1.3m Facebook fans. #askmessi trended worldwide at number two and generated 42,000 tweets

The ESA International Sponsorship Award, Sponsored by the European Sponsorship Association - adidas Team Messi

Speed of Light - August 2013ATL, online, social and retail to launch the new adizero f50 boots

Result: 3.5 million film views

Messi and Friends - July 2013Online content, social and experiential

Result: 3 countries, exclusive BTS content and a wrap film with 118,000 views

http://messi-lights.id-staging.com/

The ESA International Sponsorship Award, Sponsored by the European Sponsorship Association - adidas Team Messi

Excerpt from Monthly DashboardMonthly reporting dashboard to track progress against KPIs, gather insight and optimise future activations. Research: Simply Measured, Core Metrics, Sysomos, Mark Metrics and Cellfish

The ESA International Sponsorship Award, Sponsored by the European Sponsorship Association - adidas Team Messi