Problem.

Presently, people are reactive.

They only consider creating a SEEK Profile when they are searching for new career opportunities.

insight

Clearly, high levels of job s a t i s f a c t i o n a r e n o guarantee of loyalty. No matter how satisfied an employee is, prospective employers can easily get their attention by offering a career upgrade.

objectives

generate awareness

motivate creation

change perception

Steve. ... the grass is always greener on the other side, however I am not actively looking for another job but I am always open to considering opportunities and possible career advancement if approached.

Single-Minded Proposition:

Create a SEEK Profile and the opportunities will come to you.

employees’

market

social  

Digital  

ambient  

evaluation

Prior to the start, survey

may be conducted within the target market

For Youtube video, number of views, comments, post likes and shares and engagement

will be track

The success of the overall campaign can be measured by Comparing the no. of

site visit and seek profile created

before, during and after the campaign

:conclusion The Employees’ Market is designed in a way that turns the table in favour of the employees,

something that is done differently, out of the norm.