A GLANCE AT THE CHANGING HABITSOF ECOMMERCE SHOPPERS

Are you looking to unleash andunderstand consumer

insights of your eCommercebusiness?

The change in shopping habits ofconsumers has made it difficult forboth big and small retailers to stayahead in today's digital landscape

www.rishbhasoft.comsales@rishbhasoft.com

+1-877-747-4224

Sources: forbes.com | smallbiztrends.com | ecommerce-platforms.com | marketingland.com | adweek.com

The exponential growth of eCommerce & mCommerce is driving new trends & changes inthe habits of online shoppers. As a thriving retailer, it is important for you to understand

and implement strategies that add more value to your eCommerce business.

81%

PRE-PURCHASE RESEARCH

Smartphone 65%

Laptop 25%

Tablet 11%

MULTIPLE DEVICE USAGE

of customers refer to message boards & forums,customer reviews & testimonials, social media

posts, third-party ratings, coupon/deal websites& competitor websites before making a purchase

shoppers use multiplescreens including9/10

BRICK-AND-MORTAR VS ECOMMERCE CHECKOUT PREFERENCES

UNDERSTANDING MODERN ECOMMERCE SHOPPERS

78% customers shop from onlinestores without visiting a brick-and-mortar store to check the product

10% customers visit the brick-and-mortar store to see the product butbuy it from another brand online

MALE V/S FEMALEBUYING HABITS

Prefer simple and straightforward shoppingexperiencesTends to purchase when they have animmediate requirementStops shopping after they find the first productthat will workGenerally buy things for themselvesPrefer logical shoppingLess interested in discounts and dealsConduct lots of online research before makinga purchase decisionNeed comparisons, detailed productdescriptions and customer reviews to makeconfident purchase decisions

Interested in social and comprehensiveexperiencesTends to shop depending on their futurerequirementsTends to be more selective and only buyproducts that fit all of their requirementsCommonly purchase gifts for friends and familyMore likely to make impulsive buying decisionsHighly interested in discounts and dealsMore likely to refer opinions of their peers forpurchasing a productPrefer high-quality visuals, discussion forums,and chat features to make confident purchasedecisions

One-Click Checkout

MultiplePaymentGateway

SecurityFeatures

GuestCheckout

i

CollectRequired

Information

Consumer trends and habits often change over a periodof time due to the advancement in technologies. Mostof them are too fast in adopting the technologies andgenerally follow identifiable trends. Hence, you must keepan eye on the changing trends, habits, andpreferences of modern customers in order to maximizeyour sales.