The Emergence of Industry of Playful Hybrids – Developer’s Perspective
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Transcript of The Emergence of Industry of Playful Hybrids – Developer’s Perspective
![Page 1: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/1.jpg)
The Emergence of an Industry of Playful Hybrids –
Developers’s Perspective
Heikki Tyni
Annakaisa Kultima
18.10.2016 Academic MindTrek
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HYBRIDEX
• A two-year TEKES funded research project, 2012-2014 (University of Tampere, Finland)
• Hybrid entertainment products combining material and digital experiences
• Case studies, interviews,literature reviews, workshops, a research prototype
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HYBRIDEX
• Over 150 cases, including products, services and phenomena
• These were divided into: – cases (products and services)– catalysts (enabling the change) – patterns (high-level configurations that
combine specific technology, economic model and context)
![Page 4: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/4.jpg)
HYBRIDEX
Articles:•Dimensions of Hybrid in Playful Products (MindTrek 2013)
•Material Culture and Angry Birds (Nordic DiGRA 2014)
•Understanding Smart Device Tabletop Games (MindTrek
2014)
•Need to Touch, Wonder of Discovery, and Social Capital:
Experiences with Interactive Playful Seats (ACE 2015)
•The Emergence of Industry of Playful Hybrids – Developer’s
Perspective (MindTrek 2016)
•Among others…
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An Industry of Hybrids?
The Emergence of Industry of Playful Hybrids –Developer’s Perspective (MindTrek 2016)•Research period: 2012-2014
•Semi-structured, thematic interview study•8 interviews•Developers’ views on: What were the central factors for the emergence of the industry? What factors affected working within the design space of playful hybrids?•Product cases working as a backdrop for the study
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An Industry of Hybrids?
• Has a longer history dating back to 1980s (and further depending
on where you draw the line)
• PowerGlove, Furby, AR, Wii, Guitar Hero…
• Skylanders (2011, Activision) the first hit
• Research period years (2012-2014) defined as “the smart device
era of playful hybrids”
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Hybrid play products industry
Interview data assembled into three main themes:
•The developmental trajectories leading into the
emergence of a specified industry
•The era of 2012-2014
•The near future for playful hybrids
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Hybrid play products industry
Developmental trajectories
2012-2014 Future
![Page 9: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/9.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Miniaturization of technology
• Sensor technology
• People more accustomed to ubiquitous, playful technology
• Maker generation
• Chinese production facilities open to western development
• 3D printing
![Page 10: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/10.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Miniaturization of technology
• Sensor technology
• People more accustomed to ubiquitous, playful technology
• Maker generation
• Chinese production facilities open to western development
• 3D printing
![Page 11: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/11.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Miniaturization of technology
• Sensor technology
• People more accustomed to ubiquitous, playful technology
• Maker generation
• Chinese production facilities open to western development
• 3D printing
![Page 12: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/12.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Miniaturization of technology
• Sensor technology
• People more accustomed to ubiquitous, playful technology
• Maker generation
• Chinese production facilities open to western development
• 3D printing
![Page 13: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/13.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Miniaturization of technology
• Sensor technology
• People more accustomed to ubiquitous, playful technology
• Maker generation
• Chinese production facilities open to western development
• 3D printing
![Page 14: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/14.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Miniaturization of technology
• Sensor technology
• People more accustomed to ubiquitous, playful technology
• Maker generation
• Chinese production facilities open to western development
• 3D printing
![Page 15: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/15.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Miniaturization of technology
• Sensor technology
• People more accustomed to ubiquitous, playful technology
• Maker generation
• Chinese production facilities open to western development
• 3D printing
![Page 16: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/16.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Experimentation phase, a lot of crude and clumsy
products
• Physical toys help with the ’stickiness’
• Playing to the strengths of a small company
• Popular strategy to create a service, rely on user
participation
• Small size might help make the company more
relatable
![Page 17: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/17.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Experimentation phase, a lot of crude and clumsy
products
• Physical toys help with the ’stickiness’
• Playing to the strengths of a small company
• Popular strategy to create a service, rely on user
participation
• Small size might help make the company more
relatable
![Page 18: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/18.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Experimentation phase, a lot of crude and clumsy
products
• Physical toys help with the ’stickiness’
• Playing to the strengths of a small company
• Popular strategy to create a service, rely on user
participation
• Small size might help make the company more
relatable
![Page 19: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/19.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Experimentation phase, a lot of crude and clumsy
products
• Physical toys help with the ’stickiness’
• Playing to the strengths of a small company
• Popular strategy to create a service, rely on user
participation
• Small size might help make the company more
relatable
![Page 20: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/20.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Experimentation phase, a lot of crude and clumsy
products
• Physical toys help with the ’stickiness’
• Playing to the strengths of a small company
• Popular strategy to create a service, rely on user
participation
• Small size might help make the company more
relatable
![Page 21: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/21.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Experimentation phase, a lot of crude and clumsy
products
• Physical toys help with the ’stickiness’
• Playing to the strengths of a small company
• Popular strategy to create a service, rely on user
participation
• Small size might help make the company more
relatable
![Page 22: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/22.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• What is the right kind of hybridity?
• How to create longevity?
• Hybrid toys should evolve
• Skylanders toys do not
• There should be carefully designed open-
endedness…
• … because lazy game-like structures usher
users to play the product like a game
![Page 23: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/23.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• What is the right kind of hybridity?
• How to create longevity?
• Hybrid toys should evolve
• Skylanders toys do not
• There should be carefully designed open-
endedness…
• … because lazy game-like structures usher
users to play the product like a game
![Page 24: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/24.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• What is the right kind of hybridity?
• How to create longevity?
• Hybrid toys should evolve
• Skylanders toys do not
• There should be carefully designed open-
endedness…
• … because lazy game-like structures usher
users to play the product like a game
![Page 25: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/25.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• What is the right kind of hybridity?
• How to create longevity?
• Hybrid toys should evolve
• Skylanders toys do not
• There should be carefully designed open-
endedness…
• … because lazy game-like structures usher
users to play the product like a game
![Page 26: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/26.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• What is the right kind of hybridity?
• How to create longevity?
• Hybrid toys should evolve
• Skylanders toys do not
• There should be carefully designed open-
endedness…
• … because lazy game-like structures usher
users to play the product like a game
![Page 27: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/27.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• What is the right kind of hybridity?
• How to create longevity?
• Hybrid toys should evolve
• Skylanders toys do not
• There should be carefully designed open-
endedness…
• … because lazy game-like structures usher
users to play the product like a game
![Page 28: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/28.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• What is the right kind of hybridity?
• How to create longevity?
• Hybrid toys should evolve
• Skylanders toys do not
• There should be carefully designed open-
endedness…
• … because lazy game-like structures usher
users to play the product like a game
![Page 29: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/29.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Fears and threats
• Being not discovered at all
• Two products to develop and market
• An online-dependent hybrid experience might
be vulnerable in face of connection problems
• Features like gathering data might become
illegal
![Page 30: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/30.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Fears and threats
• Being not discovered at all
• Two products to develop and market
• An online-dependent hybrid experience might
be vulnerable in face of connection problems
• Features like gathering data might become
illegal
![Page 31: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/31.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Fears and threats
• Being not discovered at all
• Two products to develop and market
• An online-dependent hybrid experience might
be vulnerable in face of connection problems
• Features like gathering data might become
illegal
![Page 32: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/32.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Fears and threats
• Being not discovered at all
• Two products to develop and market
• An online-dependent hybrid experience might
be vulnerable in face of connection problems
• Features like gathering data might become
illegal
![Page 33: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/33.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Fears and threats
• Being not discovered at all
• Two products to develop and market
• An online-dependent hybrid experience might
be vulnerable in face of connection problems
• Features like gathering data might become
illegal
![Page 34: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/34.jpg)
Hybrid play products industry
Developmental trajectories
2012-2014 Future
• Fears and threats
• Being not discovered at all
• Two products to develop and market
• An online-dependent hybrid experience might
be vulnerable in face of connection problems
• Features like gathering data might become
illegal
![Page 35: The Emergence of Industry of Playful Hybrids – Developer’s Perspective](https://reader031.fdocuments.us/reader031/viewer/2022030402/58831cf21a28abe2758b473f/html5/thumbnails/35.jpg)
That’s about it…
Thank you!
More hybrid cases at:
Hybridex.wordpress.com