THE ELEMENTS & PRINCIPLES OF DESIGN...The elements of design can be thought of as the things that...
Transcript of THE ELEMENTS & PRINCIPLES OF DESIGN...The elements of design can be thought of as the things that...
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THE ELEMENTS & PRINCIPLES OF DESIGN
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SPACE
LIGHT VALUELINE
SHAPE / FORM
COLOR
TEXTURE
THE ELEMENTS OF DESIGN (the ingredients)The elements of design can be thought of as the things that make up a design. Good or bad - all designs will contain most of if not all, the elements of design.
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• Lines define shapes and act as visual guides of an interior space.
• Horizontal
• Vertical
• Angular/ Dynamic
• Curved
LINE
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Form- 3D, Shape. Volume
Shape- 2D, Contour of an enclosed space.
SHAPE & FORM
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• Color can stand alone at any time
• It can serve as a background or be a supporting
element to other elements.
• It can heighten the impact of shapes, lines, and
textures.
• The use of individual color is easy, but
combining one with another requires a deeper
understanding of its psychological implication
in visual design.
COLOR
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• The lightness or darkness of a color• Natural or man-made, light sets the
tone of a space and highlights the other design elements.
• Consider darkness, the lack of light as important as bright light.
VALUE / LIGHT
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• Positive space is the object.
• Negative space is the voided area
surrounding the object.
SPACE
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Texture is the surface quality of a shape -rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual.
TEXTURE
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REPETITION
RHYTHM / MOVEMENT
BALANCE
CONTRAST
EMPHAISIS
UNITY
THE PRINCIPLES OF DESIGN (the recipe) The Principles of design can be thought of as what we do to the elements of design. How we apply the Principles of design determines how successful the design is.
SCALE / PROPORTION
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• Balance is visual weight.
• Symmetrical
• Asymmetrical
• Radial
• Designers use balance to create
stability or equilibrium.
BALANCE
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• The variation of elements in a design.
• Contrast can be achieved by a
difference in size, color, texture, or
shape.
CONTRAST
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• Rhythm is the way your eye moves
throughout a design or picture.
• Rhythm is created by the repetition
of elements.
RHYTHM / MOVEMENT
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• Involves multiples of the same
element.
• Repeated elements can vary in size,
color, or axis placement. Repeated
elements can create a pattern.
REPETITION
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• Emphasis is drawing attention
to a main point.
• All elements can work together
to direct your eye to the focal
point
EMPHASIS
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• Proportion is the ratio between the size
of one part to another
• Scale is how the size of one object
relates to another or to the space in
which it is placed
• Scale and proportion ensure that
objects placed in a space look like they
belong to each other.
SCALE/ PROPORTION
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Making all of the elements and principles work together.
UNITY & HARMONY
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I -SPY
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