The Elements Of Pinterest

2012. 3. 22 mobizen

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

10 Levels of Intimacy in Todays Communication

& Now, We are Using...........

2 Years & 25 Employees

Pinterest, UV ( : ) 15,000

11,716

11,250

7,516

7,500

4,855 3,295 418 608 1,031 1,270 2,023

3,750

2011. 5 2011. 6 2011. 7

2011. 8

2011. 9

2011. 10

0 2011. 11 2011. 12 2012. 1

- Source : ComScore

SNS 0 25 80

125

250

375423

500

151

15

13 5

( : ) - Source : ComScore(2011 12)

Referral Trafc of January 20120% Pinterest3.60%

8%

15%

23%

30%

Facebook26.40%

Twitter

3.61%

LinkedIn

0.20%

Google +

0.22%

- Source : Internet Marketing

Visual Social Curation Service

???

Social Contents Curation

Media 1.0

Something Is Missing..

Media 3.0

- Source : http://venturesquare.net/2091

Pin it Button In Outside

Do You Think The Portals Is Curation Service?

Pins By Method

Other Pinmarklet

Over 80% of Pins Are Re-pins Repin

- Source : RJMetrics

Social Contents Curation

SNS 89.7% 78.9% 66.5% 70.8%

90%

68%

50.8% 40.8%

45%

23%24.6%

6~19

20

30

- Source : ,

40

0% 50 60

User : 4 3 200 Value : 291 1 500

User : 5

!!

No Overall SNS

Tile View With Image

Pinterests Relation Base On Contents

Social Contents Curation

Social Graph vs. Interest Graph

The Contents Is In Boards

http://pinterest.com/markivey/share-yourcool-infographics-here/

http://pinterest.com/source/nike.com/#

Pinterest Is Social Contents Curation

How Can Pinterest Make Money?

Business Account

Q: Isn't that illegal? A: It's not clear. Pinterest denitely allows users to post other photographers' work to the site. But it's not clear that this is illegal. In its terms of use, Pinterest actually species that users shouldn't pin photos they don't own the rights to, a request that is being ignored to an absurd degree. Even if you link and attribute, that does NOT absolve you of the fact that you took someone else's work and re-appropriated it. It's all about complying with the DMCA, or the Digital Millennium Copyright Act.

From : http://www.businessinsider.com/pinterest-illegalfaq-2012-2?op=1

Verication Of Contents

Its Easy To Make Copy Cat

http://www.woxihuan.com/

http://www.icaitu.com/

Sometimes, Copy Cat Is Better Than Original

Pinterest In Korea

27%

32%

41%

Pinterest

Pinspire

Scoop.it!

It Is Difcult To Use It.

Thanks For Listening.

http://www.mobizen.pe.kr @mobizenpekr

Lets Discuss About #1. Pinterest ? #2. Pinterest ? #3. ? #4. ? #5. ?