The effectiveness of a LOGO can help sell

whatever product or service that a company or individual offers.

It is a representation of their identity!

There are four principles that make for a great logo design.

A great logo must:

• Have a solid basic design

• Be functional and have meaning

• Be unique (stands out from the rest)

• Represent the company/brand/individual

& LOGO DESIGN

& LOGO DESIGN

This is a pictogram Logo

These are a picto +

wordmark Logos

& LOGO DESIGN

These are wordmark Logos

This is a picto +

wordmark Logo

& LOGO DESIGN

& LOGO DESIGN

LOGO Classifications: Pictogram

& LOGO DESIGN

LOGO Classifications: Wordmark (with Pictogram)

& LOGO DESIGN

LOGO Classifications: Wordmark

& LOGO DESIGN

LOGO Classifications: Pictorial/Abstract

& LOGO DESIGN

 

LOGO Classifications: Initials

THE NIKE LOGO: Solid Design, Functional/Meaningful, Represents the company, Is unique

& LOGO DESIGN

• In 1971, Carolyn Davidson a graphic

design student designed the now famous

Nike logo. Davidson submitted a bill for

$35 for her work.

• The logo represents the wing of the

Greek Goddess. The company's first

logo appeared in 1971, when the word

"Nike" the Greek goddess of victory, was

printed in orange over the outline of a

checkmark, the sign of a positive mark.

• The Nike logo is a classic case of a

company gradually simplifying its

corporate identity as its frame increases.

THE NIKE LOGO: Solid Design, Functional/Meaningful, Represents the company, Is unique

& LOGO DESIGN

• In 1983, Phil Knight gave Davidson a gold

Swoosh ring and an envelope filled with

Nike stock to express his gratitude.

• The "JUST DO IT" slogan and logo

design campaign communicated such a

strong point of view to their target market

that the meaning for the logo design

symbol evolved into a battle cry and the

way of life for an entire generation.

• Isn't it amazing how a small symbol we

call a logo design can make a company

into a huge success.

Reference: http://www.dinesh.com/history_of_logos/miscellaneous_logos_-

_design_and_history/nike_logo_-_design_and_history.html

THE NIKE LOGO: Solid Design, Functional/Meaningful, Represents the company, Is unique

& LOGO DESIGN

As a side note: What font is used in the

current Nike Logo?

•Futura Condensed ExtraBold is very

similar, almost exact.

If you want to know about other logos and

the fonts used check out …

http://www.namethatfont.net/target-logo/

The END:Assignment introduction… ☺

Go to the class server in the “5_Logos” folder

Look for Critical analysis of LOGO assignment

& LOGO DESIGN