The Editorial Calendar, A Surprising Way To Get More Out Of Your Channel
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The Editorial Calendar … a surprising way to get more out of your channel!
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Transcript of The Editorial Calendar, A Surprising Way To Get More Out Of Your Channel
It Starts with The Strategy
CORPORATE THEMES AND MESSAGES
CHANNEL THEMES AND MESSAGES
OBJECTIVES
TACTICS(Includes Audience, Messaging, Communication Vehicles & Timing)
DELIVERABLES
The Editorial Calendar
CORPORATE THEMES AND MESSAGES
CHANNEL THEMES AND MESSAGES
OBJECTIVES
TACTICS(Includes Audience, Messaging, Communication Vehicles & Timing)
DELIVERABLES
The Results
1 week after -> 1 week before
Informed Channel Sales Team
Doubled Webinar Attendance
40+% Email Open Rates
137% Increase in User Logins
Big journeys
begin with
small steps.
• Invited to the table
• Integral to product planning
• Significant route to market
• Clear path to $ and expertise