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the Edge Singapore Online Media Kit 2010
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Transcript of the Edge Singapore Online Media Kit 2010
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media kit 2010
www.theedgesingapore.
com
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overview
Get it online, on time and on target.
Te Daily Edge Get odays Business & Investment
News - oday. Access breaking business news daily and be
always in the know. Best o all, its absolutely ree o subscription
ees and requires only a simple registration.
BlogHeads Exclusive daily independent, insightul opinions
and commentaries on the economyand markets by Te Edge
writers and columnists.
Investing Make inormed investment decisions with Te
Edges in-depth coverage o Singapores Capital Market with:
m Brokers Call a useul, time-saving and convenient
compilation obuy, sell or hold recommendations rom
select broking houses.
m Investing Ideas gain insights, analyses &
knowledge with proprietary coverage o investment
themes or specic companies listed on the Singapore
Exchange (SGX) and the region.
m Funds obtain a comprehensive understanding o the
latest investment trends and issues aecting the und
industry. Read Te Edges latest news, views & eatures
on mutual und investing, und launches, market trends,
investment themes and exclusive interviews with und
managers.
Markets reliable and timely trading inormation or a
better inormed perspective o the stock market, all at your
convenience with:
m Right iming time the market with Te Edges
proprietary short, medium and long-term technical
outlook o the SI and other major indices.
TeEdgeSingapore.com odays Business & Investment News & Analysis -oday.
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m Hot Stocks be clued in on stocks to buy or sell with
exclusive technical analysis o individual stocks.
m Insider Moves acquire a valuable uture viewo potential stock movements by tracking substantial
shareholder trades.
m Mid-week Market Commentary via email
receive Te Edges proprietary and independent mid-
week email which provides a useul review o Monday
to Wednesday market action and be able to anticipate the
direction or the rest o the week.
Property get the important analyses, comments & insightson the property market with:
m Property Buzz Te Edges property news channelwith exclusive stories on local and overseas property,
REIs, comments rom property developers, strategies o
property investment unds and insights rom marketing
agents.
m Done Deals keep track o local private residential
property prices with the most up-to-date listing otransactions on downloadable pd pages.
Managing access daily management related news, views and
interviews with the movers & shakers o Singapores corporate
corridors. Get the latest trends and insights rom management
gurus on leadership, marketing, branding, HR training and
technology business.
Indulge appreciate the LUXE lie and live in the lap
o luxury with eatures on ne dining & drinks and luxury
automobiles. Learn how to spend it well on the nest brands,
new products and travel destinations. Learn the art o
entertaining or business. Browse the latest in ashion and
accessories. Get inormed on executive healthcare and
well-being.
overview
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rac ProfleVisitors are predominantly investors and business decisionmakers. Advertisers will have access to a highly ocusedaudience o sophisticated savvy consumers and high-levelcorporate inuencers at the same time.
rac StatisticsVisitor trafc statistics are monitored by Google Analytics.Latest statistics are available upon request.
overview
SAMPLE OF WEBSITE STATISTICS REPORT:
theedgesingapore.com
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theedgesingapore.com provides a varietyo advertising solutions to suit dierentcommunication needs.
Standard Advertising UnitsFrom traditional ad sizes (standard IAB banner
options) to creative innovations (curtains/pop-
up/pop-under/ across the screen/oater etc)
theedgesingapore.com oers the exibility to
customize the advertising campaign that is right or
your marketing plans.
Channel SponsorshipIntegrates an advertisers logo branding with The
Edge contents ideally on an exclusive basis or
exclusive share o eyeballs. Identifed by Brought to
you by xxx or Sponsored by xxx or Presented by
xxx.
Mid-week Market Commentary Email AlertsWeekly email alerts are delivered directly to the
in-boxes o registered users who have opted-in
to receive these useul alerts. Advertisers can
choose to sponsor each days alert over a period
o time. It allows marketers to reach a top quality
qualifed audience in a contextual environment
that guarantees exclusive and total share o voice
or their marketing message. The list o recipients
are 100 percent permission based thereby ensuringmessages are read in a welcomed state-o-mind as
opposed to an unsolicited email.
ad opportunities
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standard ad options: Preload page
Preload Ad640 (w) X 480 (h)
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standard ad options: Home pageLeaderboard
970 (w) X 90 (h)
Block Ad A300 (w) X 250 (h)
Full Banner A
468(w) X 60(h)
Full Banner B468(w) X 60(h)
Skyscraper120 (w) X 600 (h)
Block Ad B300 (w) X 250 (h)
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standard ad options: Inside pagesLeaderboard
970 (w) X 90 (h)
Full Banner468(w) X 60(h)
Block Ad A300 (w) X 250 (h)
Block Ad B300 (w) X 250 (h)
Skyscraper120 (w) X 600 (h)
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standard ad options: Channelsponsorship
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standard ad options: Email alert
Banner Ad468 (w) X 120 (h)
0
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ad format details
The Edge Publishing Pte Ltd
150 Cecil Street #13-00Singapore 069543Tel: 65 6232 8622Fax: 65 6232 [email protected]
Ad Type Dimensions Expandable File Size Animation Remarks
Leaderboard 970 x 90 30k images / 40k ash Max 5 secs
Leaderboard Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over
(expandable) 970 x 200 opening. Mouse-o retraction.
Close X mandatory.
Full Banner 468 x 60 30k images / 40k ash Max 5 secs
Full Banner Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over
(expandable) 468 x 240 opening. Mouse-o retraction. AutoExpansion Ad - Max 5 secs animation.
Close X mandatory.
Medium Rectangle 300 x 250 30k images / 40k ash Max 5 secs
Medium Rectangle Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over
(expandable) 500x250 opening. Mouse-o retraction. Auto
Expansion Ad - Max 5 secs animation.
Close X mandatory.
Skyscraper 120 x 600 30k images / 40k ash Max 5 secs
Skyscraper Expand up to 30k images / 40k ash Max 5 secs Audio user-initiated. Mouse-over
300 x 600 opening. Mouse-o retraction.
Auto Expansion Ad - Max 5 secs
animation. Close X mandatory.
Email Alerts, Top Banner or Text Ad 468 x 60 30k images 25 words up to a max o 4 lines o text
Email Alerts, Middle Banner or Text Ad 468 x 60 30k images 25 words up to a max o 4 lines o text
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The Edge Publishing Pte Ltd
150 Cecil Street #13-00Singapore 069543Tel: 65 6232 8622
Fax: 65 6232 8620
Notes: Sections:
Breaking business newsBlogs and commentaries
InvestingManagementMarkets
PropertyLiestyle
Archives
Ad Rotations:
1) Leaderboard - 3 timesmaximum
2) Other positions - 2 timesmaximum
Sponsorship / Sectionsponsorship rate is subject toquantity/ campaign period
and available upon request
Ad Submission Instructions:
Ad creative should reachtheedgesingapore.com no
less than 5 working daysbeore scheduled campaignight.
Banner ads should be in gi
or sw ormats
Mid-week banner ad shouldbe in gi ormat only
Transparency should be
enabled or banner ads
Ad delivery address:[email protected]
Terms & Conditions
Ad positions are subject toavailability upon time oconfrmation
Bookings rom agencies/clients accredited with The
Edge Publishing Pte Ltd willenjoy 30 days credit. Non-accredited business will beaccepted on payment beorecampaign ight basis.
advertisement ratewww.theedgesingapore.com
For more creative ad options (e.g. site takeover ad,
site domination etc) or sponsorship details,please contact us at (65)62328656
or email [email protected]
With eective rom July 1, 2009
Position & Type SOV Home Page Inside News Pages
(Weekly Rate, SGD) (Weekly Rate, SGD)
Curtain raiser 100% $2,000 NA
Leaderboard 33% $2,500 $1,750
Leaderboard, Expandable 33% $3,750 $2,625
Medium Rectangle A 50% $2,200 $1,540
Medium Rectangle A, Expandable 50% $3,300 $2,310
Medium Rectangle B 50% $2,000 $1,400
Medium Rectangle B, Expandable 50% $3,000 $2,100
Skyscraper 50% $1,500 $1,050
Skyscraper, Expandable 50% $2,250 $1,575
Full banner A 50% $1,500 $1,050
Full banner A, Expandable 50% $2,250 $1,575
Full banner B 50% $800 $560
Full banner B, Expandable 50% $1,200 $840
Mid-week market commentary 100% $0.25 per recipient NA
- Top Banner plus Text Ad