The Eco-Jacket

Rachit Kansal

Background

80%

The Product

Cheaper. Better. More environmentally friendly.

Local jobs creation

A Comparison

Traditional Wool Production

Eco-Jacket

The Business Model

Key Partners: Local Waste Paper Industry, Garment

Manufacturers

Cost Structure Revenue Stream

What does the customer say?

• Brand is king

• Long life

• Popular Retail outlets (except Walmart)

• $100 to $150 price range

• Loved the concept

• Price, comparable feel important for transition

Why is this a great investment

• Waste paper price (<30c per pound)

• Wool price ($7-8 per pound)

• Processing costs- much simpler.

• Lower distribution costs

• Huge jobs creation locally

• Environmental resource protection

Future Challenges

• Moldy Cellulose

• Settling over time- insulation decreases

• General durability of jacket

• How would you wash it?