The East-Indiaman Götheborg. Vision A unique cultural project with great commercial opportunities A...
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Transcript of The East-Indiaman Götheborg. Vision A unique cultural project with great commercial opportunities A...
The East-Indiaman
Götheborg
VisionA unique cultural project with A unique cultural project with
great commercial great commercial opportunities opportunities
””A flagship for Swedish A flagship for Swedish culture, trade & industry”culture, trade & industry”
• To build an East-Indiaman that will sail for Sweden round the world
• To raise an interest for international trade and industry
• During stop in port function as a bridge between countries & companies and to promote new business relations
Business Idea
GoalTo present trade and To present trade and
industry industry an attractive platform for an attractive platform for
marketing and create a marketing and create a highly highly
valued tourist attractionvalued tourist attraction
Number of visitors
40 748
72 649100 500
124 000135 000
203 000
0
50 000
100 000
150 000
200 000
250 000
1998 1999 2000 2001 2002 Forecast2003
Numbers of visitors
Annual income 1994–2003
0,3 1,42,7
5,4 5,5
8,8
14,7
46
33,5
22,5
0
5
10
15
20
25
30
35
40
45
1994 1995 1996 1997 1998 1999 2000 2001 2002 Forec03
Sponsor income
Sales income
Milj SEK
Press statistics (in Sweden)
134 180
317
939
0
100
200
300
400
500
600
700
800
900
1 000
1 100
1 200
2000 2001 2002 2003 (until oct)
Number
Articles in foreign papers
Great interest in China
• Museum about the East India Company Opened in Guangzhou (Canton) October 2002
• SOIC delegation to China October 2002 Heavily covered by Chinese media: TV-broadcasting and articles
(Shanghai News, China Morning Post, Hong Kong Morning Post etc)
• TV-production (3 x 20 min) Exposed to app. 90 million viewers (April – June 2003, five reruns)
• TV-broadcasting live from the ship launching, 6th of June 2003 Guangzhou TV sending live from Gothenburg, exposed to appr. 350 million viewers
• World Expo in Shanghai 2010 Request that the ship will take part
Outbound voyage
Homeward voyage
Hongkong
Mauritius
Port ElisabethKapstaden
SingaporeAscension
GöteborgLondon
Shanghai
Swedish Embassy in Beijing
”The voyage of East-Indiaman to China is by the embassy rated as one
of the most important promotion project during the next three years.
The Embassy therefore intend to put much effort into making an active media strategy and work for the
project to receive as much attention as possible. ”
Stamps featuring the East-indiaman was published 4th
of October 2003
These are already
”onboard”• Official patron
HRM Carl XVI Gustaf
• Main sponsorsGöteborgs-Posten, Port of GöteborgStena Line & FöreningsSparbanken
• 130 sponsors & contributorsThe Swedish Club, Gard Services, Swedish Trade Council,
Electrolux, VOLVO Penta, Skanska, Rolls Royce, Bahco, Kongsberg, SKF etc.
• EU project Target 3
Welcome onboard!
Contact information
The Swedish East India Company
Terra Nova, Eriksberg
SE-417 64 Gothenburg
SWEDEN
Telephone: +46 (0)31- 779 34 50
Fax: +46 (0)31-779 34 55
E-mail: [email protected]
www.soic.se