The Dynamic Role ofSocial Media in Medical EducationMICHAEL A. GISONDI, MDASSOCIATE PROFESSOR OF EMERGENCY MEDICINE AND MEDICAL EDUCATIONNORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINE@MIKEGISONDI @NORTHWESTERNEMPRESENTED TO:A. TODD DAVIS, MD SYMPOSIUMDEPARTMENT OF PEDIATRICSNORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINELURIE CHILDREN’S HOSPITAL OF CHICAGO@LURIECHILDRENSMARCH 10, 2017

PEDIATRICS GRAND ROUNDS – Ann & Robert H. Lurie Children’s Hospital of Chicago

Conflict of Interest Disclosures for

Michael Gisondi, MDGrant/Research Support Nothing to disclose

Consultant Academic Life in Emergency Medicine

Speakers Bureau Nothing to disclose

Stock Shareholder Nothing to disclose

Other (identify) NUEMBlog.com

The course director, Dr. Jennifer Trainor, has nothing to disclose. Northwestern University Feinberg School of Medicine’s CME Leadership and Staff have nothing to disclose: John X. Thomas, Jr., PhD, Sr. Associate Dean for Medical Education, Clara J. Schroedl, MD, Medical Director of CME, Sheryl Corey, Manager of CME, Jen Banys and Michelle Mallery Piposar, Program Administrators, and Rhea Alexis Banks, Administrative Assistant 2.

Pertinent Disclosures• Academic Life in Emergency Medicine www.aliem.com• Northwestern University www.nuemblog.com

• I have never used Facebook.• I am not in the key U.S. marketing demographic of 18-39 year

olds.

INSPIRE you to use social media as a tool for teaching

and learning

LECTURE GOAL

“From Twitter to Tenure”

MICHELLE LIN, MD – MAY 2014

Social Media, defined:Computer-mediated tools…that allow you to create and share…ideas, information, and interests…in virtual communities and networks.

These are simply tools.Use tools to fix problems.

Problem 1: Student Advising for the NRMP Match

EM Match Advice Episodes• Is EM Right for You?• VSAS 101• The EM Rotation• ERAS• Am I Competitive?• The Non-LCME Applicant

• Reflections on 2015 Match• Reflections on 2016

Match• Interview Strategies• Post-interview

Communication• The Perfect Rank Order

List• SOAP: If I Don’t Match…

Curriculum Design:“ALiEM EM Match Advice”• Problem Identification: Erroneous online advice about The

Match• Needs Assessment: Lack of advice from program

directors• Objectives: Pertinent content domains, re: The

Match• Educational Strategy: Google Hangout on Air• Implementation: 1. Research 2. Script Prep 3. Tech

Prep• Program Evaluation: Disqus comments, Anectodal, Web

Analytics

Problem 2: Job Training for Chief Residents

Curriculum Design:“ALiEM Chief Resident Incubator”• Problem Identification: Chief Residents need leadership skills

development• Needs Assessment: Lack of accessible training

programsNo significant community of practice

• Objectives: Reflect pertinent content domains• Educational Strategy: 1. Slack 2. Google Hangout on Air 3.

Meetings• Implementation: As shown• Program Evaluation: Subscription renewals, Incubator

expansion

Problem 3: Analyzing Content in Podcasts and Blogs

Curriculum Design:“EBM Conference”• Problem Identification: Trainees commonly use podcasts and blogs

Concern about ability to critically analyze new info• Needs Assessment: Traditional journal club is inadequate tool• Objectives: Teach trainees to analyze content despite source• Educational Strategy: Redesign journal club to include podcasts &

blogs• Implementation: EBM Conference• Program Evaluation: CQI reflected in annual program evaluation

Insert NUEM analyticscurriculum design

Curriculum Design:“www.NUEMBlog.com”• Problem Identification: Trainees commonly use podcasts and blogs

Concern about ability to critically analyze new info• Needs Assessment: Traditional journal club is inadequate tool• Objectives: Teach trainees to produce blog content• Educational Strategy: Near-peer reviewed blogs, faculty

commentaries• Implementation: www.nuemblog.com• Program Evaluation: Web analytics, resident evaluations

Problem 4: What are the best sources of educational

material curated for trainees?

Curriculum Design:ALiEM Approved Instructional Resources

• Problem Identification: Trainees commonly use podcasts and blogsConcern about ability to critically analyze new info

• Needs Assessment: Program directors need quality III material• Objectives: III credit to residents for using quality online study materials• Educational Strategy: Curate content and deliver to residents with quizzes • Implementation: ALiEM AIR Series• Program Evaluation: Use of blog Q&A between residents and ALiEM

editors

10 Pediatric FOAM Sources • Dontforgetthebubbles.com PEM Blog United Kingdom• PEMPlaybook.org PEM Blog & Podcast Harbor UCLA• pemcincinnati.com/blog PEM Blog & Podcast Cincinnati Children’s• pedemmorsels.com PEM Blog Carolinas• pediacast.org For Parents Nationwide Children’s• pediacastcme.org General Peds Nationwide Children’s• winnepegneonatal.wordpress.com Neonatal Manitoba• PediatricEducation.org General Peds Iowa• Stemlynsblog.org Various topics United Kingdom• fn.bmj.com New neo podcast United Kingdom

Problem 5: Talking about Twitter was inevitable

Social Learning Theory:How to Join the TWITTER Community of Practice1. Download Twitter on your phone.2. Upload a professional headshot.3. Write a very brief description of yourself.4. Search for blog post: “Mom, This is How Twitter

Works.” Read it.5. Compose your first tweet. #myfirsttweet6. Follow 10 other medical professionals.7. Post clinical pearls and your thoughts on research

publications.8. Never post about a patient.

10 Pediatricians to follow on Twitter:• Natalie May @_Nmay Australia• Damian Roland @Damian_Roland United Kingdom• Sean Fox @PedEMMorsels Carolinas Medical

Center• Tim Horeczko @Emtogether Harbor UCLA• Mary Brandt @drmlb Baylor• Tessa Davis @TessaRDavis United Kingdom• Brad Sobolewski @PEMTweets Cincinnati Children’s• Sarah Tomlinson @SarahT_MD Michigan• Dr. Mike @pediacast Nationwide Children’s• Neonatal CCM @NICU_Musings Manitoba

N. Seth Treuger, MD, MPHDepartment of Emergency MedicineNorthwestern University

@mdawareMDaware.org

Twitter followers: 12,800

Other items of interest:• SMACC (Berlin, June 2017) www.smacc.net.au• The Teaching Course www.theteachingcourse.com• The Podcasting Course www.thepodcastingcourse.com• Slide Share www.slideshare.net• Altmetric www.altmetric.com• Symplur Healthcare Hashtagswww.symplur.com• Storify www.storify.com• FemInEm www.feminem.com

Becoming a Better Educator

Using Social Media

• What is your passion?

• What problem needs fixing?Leadership

• Choose the right tool for the job

Methodology • Measures of

teaching and learning

• Job satisfaction

Outcomes

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