The Dropout Challenge
Transcript of The Dropout Challenge
THE DROPOUT CHALLENGE
CHARLOTTE VICARY
ON STAGE THERE’S NOWHERE TO HIDE…
SHARING IDEAS
TODAY IS AN OPPORTUNITY TO POOL IDEAS
TWO QUESTIONS FOR US
1. What drives dropout?
2. How do we reduce drop out?
1. OUR NATIONAL CHARACTER
0%
0%
DROP OUT RATES BY COUNTRY
A GERMAN PERSPECTIVE ON RELIABILITY
2. OUR RELATIONSHIP WITH BIG BUSINESS
3. OUR RELATIONSHIP WITH THE WEATHER
2. BEING A NUMBER
4. FEELING LIKE A NUMBER
DROP OUT RATES BY COUNTRY
0%
0%
0%
5. FAILING TO COMMUNICATE WELL
THE DAY IN THE LIFE OF AN INBOX
STAFF VS CONSUMER COMMUNICATION
WHEN COMMUNICATION HASN’T WORKED
THE DROPOUT CHALLENGE
1. What drives dropout?
2. How do we reduce drop out?
• Our national character
• Our relationship with big business
• Our relationship with the weather
• Feeling like a number
• Failing to communicate well
1. RECOGNISE OUR INDIVIDUALISM
Value rapport-building time
Make respondents feel vital
Emphasise the chance to be heard
2. SPOT AND ACT ON THE TELLTALE SIGNS
3. UP OUR COMMUNICATIONS GAME
Make comms simple, striking and seductive
IN SUMMARY
1. What drives dropout?
2. How do we reduce drop out?• Recognise individualism
• Spot and act on the telltale signs
• Up our communications game
• Our national character
• Our relationship with big business
• Our relationship with the weather
• Feeling like a number
• Failing to communicate well
YOUR THOUGHTS