The Drive Final
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98.9 THE DRIVE Sarah Lebel Frida Näslund and Josée Friel
Transcript of The Drive Final
PowerPoint Presentation
98.9 THE DRIVE
Sarah LebelFrida Nslund andJose Friel
Launched November 29th 2007Canadas 1st classic alternative radio stationWe play the best in essential alternativeOur target market is 18-44 males
Hosts
ReidRebeccaLisa RayAli MacLeanRileyMatthewJDGreg
Schedule
Song ExamplesRiptide Vance JoyBack To The Shack WeezerStolen Dance Milky ChanceIm Only Joking - KONGOS
Coverage
Rank Report
Advertisements
THE DRIVE Toy Drive
Go Gaels Go!
Skate Canada
Events
Why Radio?
Why Radio?Radio reaches79% of teens92% of adults (18 & older)Adults each spend around 21 hours a week with radio65% of adults listen to radio every weekday (repeat customers)
Why Radio?
Why Radio?
Why Radio?
Why Radio?
Why Radio?
Why Radio?
Why Radio?
Based on adults 18-34 years old
Why Radio?
Based on adults 18-34 years old
Why Radio?
Based on adults 18-34 years old
Why Radio?
Based on adults 35-44 years old
Why Radio?
Based on adults 35-44 years old
Why Radio?
Based on adults 45-64 years old
Why Radio?
Based on adults 45-64 years old
2014riptide - 2014-12-07, 4.24 PM10.0.3
