The Dripping Faucet: How to constantly create effective content
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How to engage and convert customers through CONSISTENT content delivery.
Transcript of The Dripping Faucet: How to constantly create effective content
How to engage and convert customers through CONSISTENT
content delivery.
Why do it?
We have to first learn to COMPETE.
27,000,000 pieces of content are shared each day. (*AOL & Nielsen)
Build AUTHORITY through content.
78% of CMOs think custom content is the future of marketing.
(*Hanley Wood)
72% of marketers think branded content is more effective than advertising
in a magazine. (*Custom Content Council)
46.1% of people say a website’s design is the number one criterion for discerning
the credibility of the company. (*Stanford Persuasive Technology Lab)
Know YOUR audience.
70% of consumers prefer getting to know a company via articles over ads.
(*Content+)
Sources providing full-text content are 2.3 times as likely to have users return for a
second visit. (*Pulse)
WRITE. WRITE. WRITE. WRITE. WRITE. WRITE.
(and produce videos.)
Blogs give sites 434% more indexed pages and 97% more indexed links.
(*Content+)
Companies that blog 15+ times per month get 5x more traffic than companies
that don’t blog. (*Hubspot)
Companies with an active blog report 97% more leads. (*Content+)
Posts with videos attract 3x more inbound links than plain text posts.
(*Moz)
Tweet it. Facebook it. Instagram it.
Clicks from shared content are 5 times more likely to result in a purchase.
(*Voltier Digital)
80% of users prefer to connect with brands on facebook.
(*Huffington Post)
87% of B2B marketers use social media to distribute content.
(*Content Marketing Institute)
Content CREATES leads.
Conversion rates are 105% higher for consumers who interact with ratings
and product reviews. (*Prestige Marketing)
Consumers who receive email marketing spend 83% more when shopping.
(*iContact)
Organic search leads have a 14.6% close rate, while outbound marketing leads
have a 1.7% close rate. (*HubSpot)
How do we do it?
Plan. Post. Distribute. Track.
REPEAT.
Then DISRUPT it.
Goals for Turkey Guide:
Build brand awareness and authority.
Attract more engaged traffic via referrals,
social networks and organic search.
Increase on-site revenue.
Inspire others to link to montanadecoy.com
and share the guide on social networks.
1,100 new email subscribers. 53% increase in referral traffic. 170% increase in organic traffic.
3,500% increase in traffic from social. 50% revenue growth.
