The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the...

34
Customers “Hire” Tools, Products, and Services To Ideally Get Their Problems Solved: FREE, PERFECT, AND NOW

description

When you were a kid, what was your favorite fairy tale? Cinderella? Pied Piper of Hamelin? Little Red Riding Hood? Pinocchio? Imagine for a moment … Imagine … What made your favorite fairy tale so memorable? I guess that in every case, our answer is in one word: Drama! In today’s world of information explosion and big data, stories are becoming ever important for people to quickly make sense out of a deluge of information. As I noted a while ago, people quickly forget about presentations that contain detailed information and data. However, the memories and feelings of engaging stories could last for a lifetime. In today’s world of hyper-competition, information explosion, and big data, our best chance of standing out in the crowd is to create and present memorable stories. But, how can one simply create dramatic and memorable business stories? W. Chan Kim and Renee Mauborgne, in their bestselling business book “Blue Ocean Strategy,” provide entertaining stories of how Blue Ocean startups disrupted established Red Ocean companies. Who can forget Kim & Mauborgne’s intriguing stories of Cirque du Soleil vs. Ringling Brothers & Barnum and Bailey Circus; Southwest Airlines vs. Established Long Haul Airlines; Yellow Tail Wine vs. Premium and Budget Wines? At the heart of every Blue Ocean story is the archetypal conflict of Top Dog (“Villain” in Red Ocean) vs. Underdog (“Hero” in Blue Ocean); in biblical terms: Goliath vs. David. At the heart of every Blue Ocean story is the archetypal Hero’s Journey which involves transformation or disruption of the Red Ocean. In Blue Ocean stories, the Top Dog and Underdog initially compete for the attention and wallet of Dissatisfied Customers and/or Non-customers. Consequently, the Top Dog, Underdog, and Dissatisfied Customer constitute a triangle which I am referring to as the “War Triangle.” In short, the Top Dog, Underdog, and Dissatisfied Customer are engaged in a Business War Game. The War Triangle underscores the importance of strategy and tactics of players to deliver awesome customer experiences in a business war game. The War Triangle (Dissatisfied Customer-Top Dog-Underdog) is directly inspired and corresponds to Stephen Karpman’s Drama Triangle (Victim-Persecutor-Rescuer) for illustrating the dynamics of relationships in dysfunctional teams. In his seminal publication on “Fairy Tales and Script Drama Analysis”, Karpman argues that the memorability of fairy tales such as in Little Red Riding Hood, Cinderella, and Pied Piper of Hamelin is driven by the conflict, dysfunctionality, or chaos that is inherent in the Drama Triangle. Here, the inevitable conclusion is that the inherent dynamics and surprise of the Drama Triangle as well as War Triangle account for the engagement and memorability of Blue Ocean stories. http://goo.gl/myfFcF

Transcript of The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the...

Page 1: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

Customers  “Hire”  Tools,  Products,  and  Services  To  Ideally  Get  Their  Problems  Solved:  

FREE,  PERFECT,  AND  NOW  

Page 2: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS:  Space-­‐Timeline  Template    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 3: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS:  Space-­‐Timeline  Template    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 4: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS:  Space-­‐Timeline  Template    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

Disruptor’s  Arrow  of  Time  (Space-­‐Timeline)  

Past/Present:  PROBLEM  DISCOVERY  (FINDING)   Future:  SOLUTION  VALIDATION  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 5: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS:  Problem-­‐Solu=on  Template    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 6: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS:  Storyboard  Template    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

   

     

Before    

AFer    

Adap&ve  Storyboard  

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 7: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

The  Children  and  Many  Faces  Of  

The  DramaXc  Story  Canvas  

Page 8: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 PROBLEM-­‐SOLVING  PLATFORM  OF  THE  DRAMATIC  STORY  CANVAS    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

DRAMATIC  STORY  CANVAS  

Hollywood  Story  Canvas  

Karpman’s  Drama  Triangle  

Brand  DisrupXon  Canvas  

Dru’s  DisrupXon  Template  

Good  Strategy  Canvas  

Rumelt’s  Good  Strategy  

Business  Model  VisualizaXon  

Canvas  

Lean                              Canvas  

Business  Model  Canvas  

Business  Model  Storyboard  

Product  InnovaXon  Canvas  

TRIZ  

HolisXc        Problem  Solving            

Canvas  

Problem-­‐SoluXon  Template  

AdapXve  Storyboard  Tempalte  

Page 9: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  “HOLLYWOOD”  STORYTELLING    

Source:  Based  on  Karpman  Drama  Triangle:  hVp://en.wikipedia.org/wiki/Karpman_drama_triangle  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

PERSECUTOR  (Villain/Top  Dog)  

VICTIM  (Survivor)  

RESCUER  (Hero/Underdog)  

STORY  PLOT  (THEME/ENVIRONMENT)      

Hollywood  Story  Canvas  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 10: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  BRAND  DISRUPTION  STRATEGY    

Source:  Based  on  Dru,  J.-­‐M.  (1997)  Disrup0on.  John  Wiley  &  Sons:  New  York.  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

CONVENTION    

DISRUPTION  CYCLE  (Pretotyping.  Prototyping.  Pilo&ng.  Execu&ng)  

VISION  

BRAND  PROPOSITION      

Brand  Disrup&on  Canvas  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 11: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  DEVELOPING  “GOOD  STRATEGY”    

Source:  Based  on  Rumelt,  R.P.  (2011)  Good  Strategy.  Bad  Strategy.  Crown  Business:  New  York.  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

CHALLENGE   DIAGNOSIS   POLICY    

ACTION  PLAN  (TO  DO)        

Before    

AFer    

“Good  Strategy”  Canvas  

Strategic    

Prob

lem  Solving  

Targets  (Metrics)         Ex

ecuX

on  

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 12: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  VISUALIZING  A  BUSINESS  MODEL    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

VALUE  CREATION  (Enterprise  Engine)  

VALUE  DELIVERY  (Customer  Growth  Engine)  

VALUE  CAPTURE/SHARING  (Value  Engine)  

BUSINESS  MODEL  ENVIRONMENT  (Compe==ve/Unfair  Advantage)  

 

Business  Model  Visualiza&on  (BMV)  Canvas  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 13: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  PRODUCT  INNOVATION    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

Before    

AFer    

TRADE-­‐OFF  of  Product  (CONTRADICTION)  

METHOD  SPACE  (TOOLS:  Analogies;  Principles;  ...)  

OUTCOME/RESOLUTION  (IDEAL  FINAL  RESULT)  

IMPLEMENTATION  SPACE  (PRETOTYPE/PROTOTYPE/PILOT/FULL-­‐SCALE  PRODUCT)  

 

Product  Innova&on  Canvas  

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 14: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  HOLISTIC  PROBLEM  SOLVING  (HPS)    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

Before    

AFer    

PROBLEM  SPACE    

METHOD  SPACE    

SOLUTION  SPACE    

IMPLEMENTATION  SPACE      

Holis&c  Problem  Solving  (HPS)  Canvas  

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 15: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  HOLISTIC  PROBLEM  SOLVING  (HPS)      

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

D.                Simple  (Tame/  Closed)  Problem  

B.    Complex  Problem  

 

C.    Complicated  Problem                

   

A.    ChaoXc  (Wicked/  Open)  Problem  

PROBLEM  SPACE:  4  Problem  Archetypes  

Problem  Archetypes  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 16: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  HOLISTIC  PROBLEM  SOLVING  (HPS)      

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  D.      

Improving/  Disrup=ng  

B.    Prototyping  

 

C.    Pilo=ng/  Building  

   

A.    Pretotyping  

   

Measuring;    Learning  

Before    

AFer    

METHOD  SPACE:  4  Problem-­‐Solving  Strategies  

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 17: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  HOLISTIC  PROBLEM  SOLVING  (HPS)      

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  D.      

Improving/  Disrup=ng  

B.    Prototyping  

 

C.    Pilo=ng/  Building  

   

A.    Pretotyping  

   

Measuring;    Learning  

Before    

AFer    

Holis=c  (PaUern/Non-­‐linear/  System/Crea=ve)  Thinking,  Design,  and  Problem  Solving  

Reduc=onist  (Fragmented/Linear/  Analy=cal/Cri=cal)  Thinking,  Design,  and  Problem  Solving  

METHOD  SPACE:  4  Problem-­‐Solving  Strategies  

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 18: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  CUSTOMER  EXPERIENCE  MAPPING    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

WAR  ARENA  (War  Triangle)  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

SoluXon  Gain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Experience  Radar  (Emo&onal  Factors)  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 19: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 DRAMATIC  STORY  CANVAS  FOR  CUSTOMER  EXPERIENCE  MAPPING    

Holis&cally  Document,  Present,  and  Manage  Organiza&onal  Success  (Failure)  in  Business  and  Life  

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

SoluXon  Gain:  (Un)Known  

Villain  (Compe&tor/Persecutor)  

 

Hero  (Disruptor/Rescuer)  

   

Customer    (Dissa&sfier/  

Vic&m)  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 20: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

“OrganizaXons  Succeed  or  Gain  CompeXXve  Advantage  

Because  They  Rapidly  IdenXfy  and  Solve  BUMPs:  

Big  Urgent  Market  Problems”  

R.O.D.’s  Law  of  OrganizaXonal  Success  

P.S.  R.O.D.  is  an  acronym  for  “Red  Ocean  Disrup=on”  

Page 21: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

Linear  and  Fragmented  Tools  for  DocumenXng,  PresenXng,  and  Managing  Business  Success  (Failure)  TradiXonal  Business  &  Mission  Planning  q  (Waterfall)  Business  Plan  &  Tools  q One-­‐Page  Business  Plan  q Marke=ng  Plan  &  Tools      

Strategic  Planning  q  Strategic  Plan  &  Tools  q  Compe==ve  Advantage  Strategy  &  Tools    q  Blue  Ocean  Strategy  &  Tools      

TacXcal  (Product)  Planning  and  Performance  Management  q  Agile  (Product)  Development  &  Tools  q  Customer  Development  &  Tools  q  Lean  Startup  Method  &  Principles  q  Business  Model  Canvas  q  Lean  Canvas  q  Balanced  Scorecard      

Page 22: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

Document  Organiza=onal  

Success            (Failure)  

Manage  Organiza=onal  

Success  (Failure)  

Present  Organiza=onal  

Success  (Failure)  

DSC  

Drama0c  Story  Canvas  

HolisXc  Tool  for  IteraXvely  DocumenXng,  PresenXng,  and  Managing  Business  Success  (Failure)  

Page 23: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

DocumenXng,  PresenXng,  and  Managing  Spectacular  Startup  Failure  

Page 24: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

SoluXon  Gain:  (Un)Known  

 DRAMATIC  STORY  CANVAS  FOR  WEBVAN    

Holis&cally  Understand  Why  and  How  Webvan  Failed  in  the  Business  of  Online-­‐Home  Delivered  Grocery  

Villain  (Compe&tor/Persecutor)  

 

Hero  (Disruptor/Rescuer)  

   

Customer    (Dissa&sfier/  

Vic&m)  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 25: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

SoluXon  Gain:  (Un)Known  

 DRAMATIC  STORY  CANVAS  FOR  BETTER  PLACE    

Holis&cally  Understand  Why  and  How  BeVer  Place  Failed  in  the  Business  of  Electric  Powered  Transporta0on  

Villain  (Compe&tor/Persecutor)  

 

Hero  (Disruptor/Rescuer)  

   

Customer    (Dissa&sfier/  

Vic&m)  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 26: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

DocumenXng,  PresenXng,  and  Managing  Extraordinary  Startup  Success  

Page 27: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

CONVENTION    

DISRUPTION  CYCLE  (Pretotyping.  Prototyping.  Pilo&ng.  Execu&ng)  

VISION  

       

“Blue  Ocean”  Shoe  Store            

Online  Shoe  Store  

BRAND  PROPOSITION  “Delivering  Happiness”  

 

Zappos’  Brand  Disrup&on  Canvas  

DRAMATIC  STORY  CANVAS  FOR  OFFLINE  SHOE  SHOPPING  VS.  ZAPPOS    

Holis&cally  Understand  Why  and  How  Zappos  Succeeds  in  the  Business  of  Shoe  Selling  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 28: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

SoluXon  Gain:  (Un)Known  

DRAMATIC  STORY  CANVAS  FOR  OFFLINE  SHOE  SHOPPING  VS.  ZAPPOS    

Holis&cally  Understand  Why  and  How  Zappos  Succeeds  in  the  Business  of  Shoe  Selling  

Villain  (Compe&tor/Persecutor)  

 

Hero  (Disruptor/Rescuer)  

   

Customer    (Dissa&sfier/  

Vic&m)  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 29: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

CONVENTION    

DISRUPTION  CYCLE  (Pretotyping.  Prototyping.  Pilo&ng.  Execu&ng)  

VISION  

Tradi=onal  Portable  Music  Player        

“Blue  Ocean”  Music  Player            

Apple’s  iPod  

BRAND  PROPOSITION  “Think  Different”  

A  Thousand  Songs  in  Your  Pocket  

Apple’s  Brand  Disrup&on  Canvas  

DRAMATIC  STORY  CANVAS  FOR  PORTABLE  MUSIC  PLAYER  VS.  APPLE’S  IPOD    

Holis&cally  Understand  Why  and  How  Apple’s  iPod  Succeeds  in  the  Business  of  Music  Entertainment  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 30: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

SoluXon  Gain:  (Un)Known  

DRAMATIC  STORY  CANVAS  FOR  PORTABLE  MUSIC  PLAYER  VS.  APPLE’S  IPOD    

Holis&cally  Understand  Why  and  How  Apple’s  iPod  Succeeds  in  the  Business  of  Music  Entertainment  

Villain  (Compe&tor/Persecutor)  

 

Hero  (Disruptor/Rescuer)  

   

Customer    (Dissa&sfier/  

Vic&m)  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 31: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

CONVENTION    

DISRUPTION  CYCLE  (Pretotyping.  Prototyping.  Pilo&ng.  Execu&ng)  

VISION  

Tradi=onal  Movie  Rental        

“Blue  Ocean”  Movie  Rental  

BRAND  PROPOSITION  The  most  expansive  selec=on  of  DVDs;  easy  way  to  choose  movies;  fast  and  free  delivery;  no  late  fees.  

 

Nehlix’s  Brand  Disrup&on  Canvas  

 DRAMATIC  STORY  CANVAS  FOR  BLOCKBUSTER  VS.  NETFLIX    

Holis&cally  Understand  Why  and  How  Nehlix  Succeeds  in  the  Business  of  Movie  Rental  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 32: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

SoluXon  Gain:  (Un)Known  

 DRAMATIC  STORY  CANVAS  FOR  BLOCKBUSTER  VS.  NETFLIX    

Holis&cally  Understand  Why  and  How  Nehlix  Succeeds  in  the  Business  of  Movie  Rental  

Villain  (Compe&tor/Persecutor)  

 

Hero  (Disruptor/Rescuer)  

   

Customer    (Dissa&sfier/  

Vic&m)  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 33: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

 

SoluXon  Gain:  (Un)Known  

Business  Model  

Business  Model  

CONVENTION    

DISRUPTION  CYCLE  (Pretotyping.  Prototyping.  Pilo&ng.  Execu&ng)  

VISION  

Tradi=onal  Circus        

“Blue  Ocean”  Circus  Theater  

BRAND  PROPOSITION  “We  Reinvent  the  Circus”  

 

Cirque  du  Soleil’s  Brand  Disrup&on  Canvas  

 DRAMATIC  STORY  CANVAS  FOR  RINGLING  BROS.  VS.  CIRQUE  DU  SOLEIL    

Holis&cally  Understand  Why  and  How  Cirque  du  Soleil  Succeeds  in  the  Business  of  Live  Theatrical  Entertainment  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)  

Page 34: The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Business Stories Using the Power of Fairy Tales

0  

10  Revenge  

DELIGHT  

HOPE  

JOY  

Fear  

Grudge  (Frustra=on)  

Anger  

Sadness  

 #4ROD.  Dr.  Rod  King.  [email protected]  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing  

SoluXon  Gain:  (Un)Known  

 DRAMATIC  STORY  CANVAS  FOR  RINGLING  BROS.  VS.  CIRQUE  DU  SOLEIL    

Holis&cally  Understand  Why  and  How  Cirque  du  Soleil  Succeeds  in  the  Business  of  Live  Theatrical  Entertainment  

Villain  (Compe&tor/Persecutor)  

 

Hero  (Disruptor/Rescuer)  

   

Customer    (Dissa&sfier/  

Vic&m)  

RED  OCE

AN   BLU

E  OCEAN

 

Business  Model  

Business  Model  

Problem  Pain:  (Un)Known  

Before    

AFer    

Job  To  Get  Done/Experience  (Journey:  Strategy/Execu=on)