The Down Side to In House

Marketing

Over the years, your business has grown from just you,

Over the years, your business has grown from just you,

to you and a partner,

Over the years, your business has grown from just you,

to both of you and your assistants,

to you and a partner,

Over the years, your business has grown from just you,

to both of you and your assistants,

and now you find yourself at the head of an

international company.

to you and a partner,

Yes, you can finally breathe knowing that the huge risk

you took in starting a business was all worth it, and enjoy

your success…

Not so fast

In order to keep being successful,

In order to keep being successful,

you have to take the same care you always did to get there in the

first place.

And when it comes to your marketing, it’s

best to hire someone out of house.

Not convinced? Here are 3

reasons why…

1.Outsourcing your marketing is going to save you money,

bottom line.

When it comes to business, generating an

income is one of the most important goals.

When it comes to business, generating an

income is one of the most important goals.

So yes, it is about the money.

Hiring someone full time to do marketing is very expensive,

and means a lot more than just paying a salary.

Hiring in house means paying benefits,

software licensing, and training costs.

It also means:dealing with paperwork,

It also means:dealing with paperwork,

training, vacation days,

It also means:dealing with paperwork,

health care, vacation days,

training,

It also means:dealing with paperwork,

health care, vacation days,

training,

mood swings,

It also means:dealing with paperwork,

taxes,

health care, vacation days,

training,

sick days, mood swings,

It also means:dealing with paperwork,

taxes,

health care, vacation days,

training,

sick days, mood swings,

and dress code violations.

But when hiring a

marketing agency,

But when hiring a

marketing agency,

they come ready to go,

But when hiring a

marketing agency,

they come ready to go,

with a wide-range of cutting-edge software skills.

But when hiring a

marketing agency,

Licensing costs are either reduced or built into their fees.

they come ready to go,

with a wide-range of cutting-edge software skills.

Also, if you do have “in-house” marketing that doesn’t

cost you an extra salary,

Also, if you do have “in-house” marketing that doesn’t

cost you an extra salary,

it can only mean that someone is stretched too thin,

Also, if you do have “in-house” marketing that doesn’t

cost you an extra salary,

it can only mean that someone is stretched too thin,

Also, if you do have “in-house” marketing that doesn’t

cost you an extra salary,

and things are slipping through the cracks.

it can only mean that someone is stretched too thin,

In short, it’s unnecessary to pay a single person an entire year’s salary to do the work

that 20 people should be doing at a fraction of the cost.

2.Hiring out of

house marketing is more efficient.

It’s a lot harder than you think to market your own business.

It’s a lot harder than you think to market your own business.

Much like being your own therapist,

It’s a lot harder than you think to market your own business.

Much like being your own therapist,

it is hard to do from an internal vantage point.

Marketing requires an objective and skilled

observer to accurately evaluate your business and

your marketing strategy.

Without this external perspective,

Without this external perspective,

you may be focusing your marketing on the wrong areas of your business.

Quite often, owners and other employees are used to market

the company.

These people, although very skilled in their positions,

These people, although very skilled in their positions,

are quite unskilled in strategic planning related to advertising

and marketing.

It is important that business owners realize that they need to do what they do best;

It is important that business owners realize that they need to do what they do best;

run the company.

Just as you have a business plan to make sure your business is profitable,

Marketing and design teams have a process to grabbing people’s attention,

Marketing and design teams have a process to grabbing people’s attention,

and making sure your business is perceived the way you want it to be.

The only companies that should do their own marketing are, well,

marketing companies.

An out of house marketing team is going to produce

better work.

3.

Even the best in the business can only churn out work that will blow people

away once in a while,

Even the best in the business can only churn out work that will blow people

away once in a while,But having an entire team of

people will consistently provide mind blowing results.

An expert will look at your current strategy,

An expert will look at your current strategy,

which includes your inbound marketing effort,

An expert will look at your current strategy,

which includes your inbound marketing effort,

lead generation,

An expert will look at your current strategy,

which includes your inbound marketing effort,

lead generation,

and your conversion data.

This is the best way to identify what you have been doing right,

This is the best way to identify what you have been doing right,

but more importantly what you’re doing wrong and how to fix it.

If you're still considering developing your marketing strategy yourself,

If you're still considering developing your marketing strategy yourself,

think about the last time you visited a dentist and ask yourself,

If you're still considering developing your marketing strategy yourself,

think about the last time you visited a dentist and ask yourself,

"Should I really be doing this myself?"

But if you’re smart enough to leave it to the professionals, call us today at

(856) 438-0005or learn more at

www.dinoenterprise.com

D i n o E n t e r p r i s e , L L C9 5 0 K i n g s H w y N, S u i t e 3 0 4 B, C h e r r y H i l l, N J 0 8 0 3 4