The Double Diamond Model of Product Definition and Execution
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By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
description
A diagrammatic model of design process
Transcript of The Double Diamond Model of Product Definition and Execution
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
DefinitionStrategy and plan, aka “Why?” and “How?”
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition ExecutionStrategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition ExecutionStrategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Initial Insight Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definitio
n / Requirem
entsIterative design Implem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Initial Insight Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definitio
n / Requirem
entsIterative design Implem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
design makes strategy concrete
Initial Insight Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definitio
n / Requirem
entsIterative design Implem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand the market
Product Strategy
Prototype
Customer empathy Ideation
Experience strategy
design makes strategy concrete
Initial Insight Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definitio
n / Requirem
entsIterative design Implem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand the market
Product Strategy
Prototype
Customer empathy Ideation
Experience strategy
design makes strategy concrete design supports delightful, engaging experiences
Initial Insight Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definitio
n / Requirem
entsIterative design Implem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand the market
Product Strategy
Prototype
Customer empathy Ideation
Experience strategy
Prototype solutions
Flesh out solution Refine
Sketch options
Test prototypes
User test Build
design makes strategy concrete design supports delightful, engaging experiences
Initial Insight Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definitio
n / Requirem
entsIterative design Implem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand the market
Product Strategy
Prototype
Customer empathy Ideation
Experience strategy
Prototype solutions
Flesh out solution Refine
Sketch options
Test prototypes
User test Build
design makes strategy concrete design supports delightful, engaging experiences
Initial Insight Plan Ship
Analyze
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Thinking about “deliverables”...
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition ExecutionStrategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Understand the market
Product Strategy
Prototype
Customer empathy Ideation
Experience strategy
Prototype solutions
Flesh out solution Refine
Sketch options
Test prototypes
User test Build
Plan Ship
design makes strategy concrete design supports delightful, engaging experiences
Initial Insight
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition ExecutionStrategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Understand the market
Product Strategy
Prototype
Customer empathy Ideation
Experience strategy
Prototype solutions
Flesh out solution Refine
Sketch options
Test prototypes
User test Build
Plan Ship
design makes strategy concrete design supports delightful, engaging experiences
Initial Insight
PersonasProfilesMental models
SketchingStoryboards
Design principles
Engagement metrics
Competitor analysis
Trend analysis
Value proposition
Elevator pitchPrioritization
Vision pieces> Mockups> Illustrated scenarios
RoadmapProduct Evolution Map
Clickable/tappable
Animated UIs
Flows/ Wireframes
MocksCode
SketchingStoryboards
HeuristicsUser testing
HeuristicsUser testing
Flows/ Wireframes
MocksCode
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
