The DO's and DON'Ts of Content Marketing

7/30/2019 The DO's and DON'Ts of Content Marketing

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Putting Pen To Paper

The DOs and DONTs of content

writing


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Avoid making the following

mistakes:


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1. Common grammar mistakes.

Proofread your content twice before you publish

it. Preferably, have someone else proofread it for

you.

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Proofread your content twice before you publishit. Preferably, have someone else proofread it foryou.

Make sure your content is grammatically correctand does not include the following commonmistakes:

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Proofread your content twice before you publishit. Preferably, have someone else proofread it foryou.

Make sure your content is grammatically correctand does not include the following commonmistakes: your instead of youre

its instead of its

lose instead of loose

their instead of theyre

other mistakes.

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Bonus: Twitter Tips from Lorrie

Morgan Ferrero:

Sometimes keeping your Tweets under the character limit canbe tough, so I put together a list of some of the more

shorthand:


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Bonus: Twitter Tips from Lorrie

Morgan Ferrero:

Sometimes keeping your Tweets under the character limit canbe tough, so I put together a list of some of the more

shorthand:

Instead of: Use: Instead of: Use:

you u great gr8

and & later l8r

your ur people peeps / ppl

for 4 are r

to / too 2 please plz

before b4 thanks tx

favorite fave with w


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2. Being too personal.

No, jargon is not okay.

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While you can use a friendly tone in your

content, dont be too personal.

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While you can use a friendly tone in yourcontent, dont be too personal.

After all, you are writing from the perspective

of a business owner, not a childhood friend.



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3. Talking too much about yourself.

When writing content for your audience, avoid

talking too much about you, and focus more

on writing stuff for them.

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When writing content for your audience, avoid

talking too much about you, and focus more

on writing stuff for them.

Avoid using us, we, I, and use instead

you, your/s.

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WHY?

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WHY?

If you focus the attention around you, your

audience will be more engaged

(you are highlighting & providing solutions to

their needs and problems instead of telling

them how great your company is)

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4. Writing without a structure in mind.

Use:

Bullet points

Headlines Subtitles

Use bold and italics to give your content a

structure.

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Use:

Bullet points

Headlines

Subtitles Use bold and italics to give your content a

structure.

If necessary, include a Table of Contents (forPDFs, eBooks, Whitepapers, etc.).

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BONUS:

If you are writing an article about a specific

problem:

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BONUS:


problem:

Start with a short, resonating introduction

highlighting the problem and how it affects your

readers.

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BONUS:


problem:



readers.

Move on to provide solutions for that problem.

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BONUS:


problem:



readers.

Move on to provide solutions for that problem. Finally, tell them what to do next.

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5. Lacking a Call To Action

If your article has no Call To Action at the end,

you are missing out big time.

You should:

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You should:

- tell people to sign up for your email list

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You should:


- have them download your free report

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You should:



- encourage them to comment on yourcontent

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You should:



- encourage them to comment on yourcontent

- tell them to share your content on social

media. 25


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Whatever your CTA is, make sure it is there.

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6. Not using keywords.

You have to include keywords at least twice in

your article.

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6. Not using keywords.

You have to include keywords at least twice in

your article.

If your website is built with WordPress, you

can use the WordPress SEO plugin which will

guide you through the keyword usage.

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http://wordpress.org/plugins/wordpress-seo/http://wordpress.org/plugins/wordpress-seo/http://wordpress.org/plugins/wordpress-seo/http://wordpress.org/plugins/wordpress-seo/


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So these are the Donts.

But what about the Dos?

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1. Write regularly.

People perceive those who publish content on

a regular basis as being trustworthy.

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2 C l


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2. Complete your content

before deadlines.

It will allow you to read it at least one moretime before publishing, so you have time to

make the final touches.

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3. Perform thorough research.

Every piece of content that you publish has

to be accurate.

Double check that your stats and data are

correct & up to date.

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4. Keep your introductions short.

People get bored easily, so dont waste their

time with personal issues.

Get straight into the matter - dont write

introductions which are more than 2

paragraphs long.

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5 I t i l l t i


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5. Insert a visual element in

each piece of content.

Images, videos, presentations,

infographics... images are a must for your

content, especially if you publish blog

articles.

Hire an illustrator if you want to have 100%

branded images.

If not, search for free photos on Smart

Photo Stock or Creative Commons.

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http://smartphotostock.com/http://smartphotostock.com/http://search.creativecommons.org/http://search.creativecommons.org/http://smartphotostock.com/http://smartphotostock.com/


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6. Avoid repetitions.

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7. Delete content which is

irrelevant or inaccurate.

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Thats all, folks!

Are you reading this presentation on a different website?

Head over to http://www.supersavvybusiness.com to read

the Complete Content Marketing Blueprint:

How Craft a Personalised Content Marketing Strategy

For Your Business

From Scratch
http://www.supersavvybusiness.com/http://www.supersavvybusiness.com/

The DO's and DON'Ts of Content Marketing

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