The DO’s & DON’Ts for Successful Farming Campaign
Transcript of The DO’s & DON’Ts for Successful Farming Campaign
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““ ””Contact InfoDarrylSpeaks
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TOP 5REAL ESTATECOACHES
TOP 5REAL ESTATECOACHES
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The DO’s & DON’Ts for Successful Farming
Campaign
The DO’s & DON’Ts for Successful Farming
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Contact Info:DarrylSpeaks
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QUESTIONS…….QUESTIONS…….Will you be coming to our area live?
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QUESTIONS….QUESTIONS….Is this webinar a
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This Webinar Is For OurPOWER Agents & Our Guests
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In 1993Designing Careers Worth
SMILING About!
Power Agents® Production: 15 Transactions35 Transactions
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$33,504.22Over Their Previous Year!
On The Average, Power AgentsGenerate An Additional…
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Weekly Power Agent Newsletter®to you every week with powerful training videos, tools, and blog posts to keep you on the cutting edge in your market!
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Your site here
Win-Win Negotiations!!!!
Thursday, November 29Noon to 1:00 PM EST
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www.ThePowerProgram.com/WebinarBonuswww.ThePowerProgram.com/WebinarBonus
The DO’s & DON’Ts for Successful Farming
Campaign
The DO’s & DON’Ts for Successful Farming
Campaign
We start at 12:00 NOON EST
You are seeing these screen because we
have not started yet
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1 Business comes to you.
2 No more cold calls because your calls will be after you have mailed them several times.
3 It’s a non-threatening way to prospect.
4 It eventually creates a steady flow of income.
What’s The AdvantageTo Farming
What’s The AdvantageTo Farming
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PREPARATIONPREPARATIONESTABLISH YOUR “NICHE MARKET” ESTABLISH YOUR “NICHE MARKET”
1
‣ Geographic‣ Price Range ‣ Condos/Co-ops‣ Style Of Home
‣ Ethnic‣ Investors‣ Retirees‣First Time Buyers
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LOOK FOR A NICHE WHICH HASN’T BEEN EXPLOITED BY ANOTHER AGENT.
LOOK FOR A NICHE WHICH HASN’T BEEN EXPLOITED BY ANOTHER AGENT.
2
DETERMINE THE NUMBER OF PEOPLE IN YOUR FARM.DETERMINE THE NUMBER OF PEOPLE IN YOUR FARM.
3
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FARM AREA CALCULATOR
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IDENTIFY YOUR COMPETITIONS STRENGTHS & WEAKNESSES WHEN THERE IS COMPETITION.
IDENTIFY YOUR COMPETITIONS STRENGTHS & WEAKNESSES WHEN THERE IS COMPETITION.
4
GET AN APPROPRIATE PHOTO.GET AN APPROPRIATE PHOTO.
5
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SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.
SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.
6
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Toys for TotsChristmas
Food DriveThanksgiving
Pumpkin contest; free pumpkin Coloring contestHalloween
Back to school theme (sponsor homework folders)Labor Day
Rent an ice cream truck; 3-D glasses4th of July
Essay contestFather’s Day
Postcard for Free pot of MumsMother’s Day
Egg Hunt; Photo with a BunnyEaster
Pins; Green CarnationsSt. Patrick Day
Chocolate RosesValentine's
EVENTSEVENTS
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SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.
SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.
7
USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.
USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.
8
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SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.
SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.
7
USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.
USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.
8
DEVELOP YOUR MAILING LIST.DEVELOP YOUR MAILING LIST.
9
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www.DarrylSpecial.comSMILE
www.DarrylSpecial.comSMILE
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WORKING YOUR FARMWORKING
YOUR FARM
1. Mail intro letter.2. Mail just listed/just sold/market update.3. Use car magnets.
1. Mail intro letter.2. Mail just listed/just sold/market update.3. Use car magnets.
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Intro LetterIntro Letter
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Farm Letter 01Farm Letter 01
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Farm Letter 02Farm Letter 02
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Farm Letter 03Farm Letter 03
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WORKING YOUR FARMWORKING
YOUR FARM4. Hold a buyer or seller seminar.4. Hold a buyer or seller seminar.5. Get actively involved in the schools.6. Be active in Facebook community group.
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Prospecting Dialogue
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Now Offer Something Of ValueNow Offer Something Of Value
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Over-The-Phone Cover LetterOver-The-Phone Cover Letter
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The Neighborhood Market Report helps homeowners better: • Understand current home values in the area• Compare home values year over year• Know the current value of their home• Understand current market influencers and what that means for your equity
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Find Out What Your Neighbors Paid for Their Home
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CMA Cover LetterCMA Cover Letter
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MAILING TIPS
MAILING TIPS
Shared mailings with other vendors.1
Use real stamps on small mailings.2
Use different size or color envelopes on special mailings.3
Use a mailing house.4
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Miscellaneous Ideas
Miscellaneous Ideas
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“Let me highlight some ways to get your house sold!”
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“Let meremove the
headache of selling your
house!”
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“Make no mistakes when selling your
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Puzzled over selling your home? If you want your “For Sale” sign to say SOLD, call Darryl Davis!”
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Dear Neighbor LetterDear Neighbor Letter
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Broker Open House CaravanBroker Open House Caravan
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Contest Cover LetterContest Cover Letter
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Vacant Land LetterVacant Land Letter
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Absentee OwnerAbsentee Owner
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• Figure your costs for at least 6 months of mailings
• Have your farming campaign written in advance
• Don’t become overwhelmed• Make calls or face-to-face meetings
To Summarize……
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“When I took Darryl’s course, I was a new agent. That year I generated 71 listings & 64 sales because of the great source of ideas. I highly recommend his coaching program to any serious agent!”
Michael Ardolino, Realty Connect USA
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• Receive first 30 days FREE• Complete access to the entire Power
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Access to our weekly, LIVE “POWER HOUR” callsLive calls monthly on which Darryl will cover different aspects of the real estate business. He’ll go in-depth into the challenges you may be facing and how to OVERCOME those challenges in today’s market. He’ll teach you to not only overcome them but to surpass them to achieve COLOSSAL SUCCESS in your business!
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Monthly Digital Power Agent MagazineFilled with visual tools guaranteed to enhance your listing or selling presentations. The Power Agent® Magazine is loaded with sample ads, dialogues, news articles, graphs, etc. (to use on listing and buyer appointments), and systems to keep your business running smoothly, and SO MUCH MORE.
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