The DoneDeal Motor Industry Review€¦ · Audi A4 MW 5 Series Avg Price 2019 11,562 Avg...

An analysis of trends in the Irish car sales market for H1 2019

The DoneDealMotor Industry Review

sponsored by

Green wave splashes into the Irish Motor market.

“ “In 2018 Petrol made its comeback. Following cycle after cycle of lower and lower sales, Diesel’s dip was Petrol’s gain.

However, in 2019 fossil fuels are no longer the in vogue car buying trend among Irish consumers. Indeed, Electric car sales for the opening six months of this year (1,954) have already surpassed all of 2018 (1,233).

In totality, the new car market is down 7.35% year-on-year, but what this top line does not convey is the shift in the market towards Electric and Hybrid vehicles.

Just five years ago in 2015 during the 151 sales cycle, 1.5% of all new cars on Irish roads were Electric or Hybrid. Fast forward to 191 and that figure has grown to 12%.

It’s now well over a decade (2008) since Petrol was the best-selling engine type in Ireland but if the current trend continues that looks set to change in 2020.

The latest car buying data contained in this report, confirms Petrol has now moved to within just six points of Diesel, which remains the most popular new car engine type (47% of all new cars), with Petrol a close second (now 41% of all new cars).

To put this figure into perspective, at the end of H1 2012 Diesel enjoyed a 74% market share compared to Petrol’s 23%. The gap is closing not only in both directions but also from the side with the emergence of Electric & Hybrid engines.

Every month - one thousand six hundred new Electric & Hybrid cars are now rolling off the nation’s forecourts. In Dublin alone, over 4,000 have been sold in the opening six months of 2019. It’s a similar pattern across the major cities. In Cork 1,200 new Electric & Hybrid units were sold. Galway witnessed a 62% year-on-year surge with sales of 435 EVs to date. Meanwhile, Limerick (301) and Waterford (172) all witnessed substantial year-on-year increases.

Among manufacturers, Volvo has announced plans to have 50% of all sales to be fully electric by 2025.

Our internal data also reflects the switch to Electric & Hybrid. Of the 70 million+ car searches that took place on DoneDeal between 181 and 191 (inclusive), 10% were for Electric or Hybrid vehicles. That’s a 244% increase compared to just 2.5 years ago. Interestingly, Petrol searches also grew to 23% from 19% while Diesel searches decreased to 67% from 78%.

In summary, all the key indicators in the new car market point in one clear direction: Electric & Hybrid vehicles are increasingly becoming the preference for consumers. With the Government target of 2030 as the year that 100% of all cars on Irish roads will be Electric, the data contained in this report highlights that consumers are already making the switch.

Martin ClancyDoneDeal

The Motor Industry Review – H1 2019 | 2

Electric car sales surgepast 2018 total

3 | The Motor Industry Review – H1 2019

“ “Green wave here to stay A surge in demand in Ireland for electric and hybrid car sales in 2019 is not an unexpected development but the acceleration in the trend over recent months reflects quickly changing consumer behaviour patterns.

The DoneDeal Motor Report 2019, sponsored by Bluestone Motor Finance, captures this movement with sales of electric and hybrid cars in the first half of the year already outstripping the total sales of such vehicles in 2018. Electric and hybrids now represent 12% of the overall car market, up from 1.5% in 2015. Admittedly, the uplift is off a very low base but the trend is now clear and unmistakeable – organic demand for cleaner and low emissions cars is driving industry change.

A notable finding in the report is the uniformity of demand across the country – all major cities Dublin (4,000 units), Cork (1,200), Galway (435), Limerick (301) and Waterford (172) have seen a surge in electric and hybrid sales in the first half of 2019.

The report also confirms that the significant move back in 2018 towards petrol powered cars over diesel has continued into 2019. Petrol has not led the market since 2008 but at 41% market share in 2019, petrol is now closing in on diesel at 47% (the latter down from a market high in 2012 of 74%).

As an industry, we must be prepared for further change. The Government’s recently launched Climate Action Report aspires to have 1 million electric vehicles on our roads by 2030. It’s a highly ambitious target but public policy over the coming years will be designed with the purpose of altering consumer behaviour. The proposal to increase the carbon tax from €20 per tonne to €80 per tonne, for example, will add 18c a litre on petrol and diesel.

Across multiple industries, consumers are voting with their feet in altering how they live their lives to reflect a growing concern about the impact climate change is having on the environment. This is translating into profound and transformational future impact on industries that use fossil fuels and plastics.

The motor industry is no exception to these developments so we need to be ready to meet new demand. Equally, we must be realistic and ensure that there is an orderly and effective transition with petrol and diesel continuing to have significant roles to play in our national fleet over the coming decade.

Donal MurphyManaging Director – Bluestone

Market SurveyEach quarter, DoneDeal.ie surveys over 1,000 motor market participants, asking them about their sense of the market as a whole and their own intentions. Below are some of the headline results.

Cash is King

Nearly half of all respondents indicated they would pay with cash when purchasing their next car, while just under 1 in 2 will now opt for a bank or credit union loan.


Diesel Dominates

More than half of people surveyed favour purchasing a diesel engine. Nearly 1 in 10 of us will opt for an Electric car as our next purchase.

Trade-in

Nearly 6 out of 10 of respondents said they will trade-in their car when purchasing their next vehicle, while just under 1 in 2 will opt to sell their old vehicle privately.

50%

Pay withcash

40%

30%

20%

10%

PCPFinance

When purchasing a new car, what finance will you use?

60%

45%

35%

25%

15%

5%

55%

50%

40%

30%

20%

10%

What type of engine are you most interested in buying?

60%

45%

35%

25%

15%

5%

55%

50%

40%

30%

20%

10%

When purchasing your next car, will you?

60%

Friend/Family Loan

46%

7%

2%

Petrol Diesel Electric Hybrid

22%

52%

9%

17%

Trade-in your old vehicle

Privately Sellyour old vehicle

56%

44%

Bank/CreditUnion Loan

45%

Source: SIMI

DL1,650

-10.37%

MN621

-10.39%

CN822

-8.26%

WH1,067

-12.25%

LD358

-16.16%

LH1,898-2.27%

MH2,273

-12.98%

KE3,045

-17.75%

WW1,658

-13.96%

WX1,922

-13.62%

CW869

-21.07%

KK1,502-9.84%

LS959

-10.71%

OY873

-19.76%

G2,939-9.54%

MO1,344

-10.76%RN675

-9.88%

LM278

-19.42%

CE1,593

-16.29%

T2,159

-11.15%L

2,743-10.51%

C9,999-7.01%

KY1,595

-13.41%

W2,246-4.95%

D34,896-2.29%

SO728

-7.5%

Car Registrations by CountyUnits registered in H1 2019and Y-o-Y (%)


New Car registrations by countyEvery county experienced negative growth in new car registrations during the opening six months of 2019. Carlow witnessed the largest decline with a 21.07% decrease in sales when comparing H1 2018 and H1 2019. Dublin’s new car sales market is now nearly 3.5x as large as the next best (Cork).

Top 10ManufacturersNumber of new car registrations in H1 2019 by make

RANK MAKE UNITS MKT SHARE YR CHANGE

1 Volkswagen 9,160 10.91% -3.6%

2 Toyota 8,052 9.7% -4.76%

3 Hyundai 7,854 9.48% -4.88%

4 Ford 6,737 9.06% -14.62%

5 Skoda 6,452 7.23% 2.48%

6 Nissan 6,063 7.81% -10.89%

7 Renault 4,904 5.59% 0.74%

8 Kia 4,552 6.02% -13.25%

9 Peugeot 3,724 4.24% 0.78%

10 Audi 2,970 3.87% -11.97%


-3.6%Variance

H1 2019

318,749H1 2018

330,784

2015

25,2672019

53,1202018

51,8792017

46,0022016

32,269

Year-on-Year % change in searches by Fuel Type (2018 vs 2019)

Used Imports (Year-by-Year)

110% icrease since 2015

-9%Diesel

74%Electric

15%Hybrid

-1%Petrol

Source: SIMI

Best Selling New Electric CarsH1 2019

Hyundai

Nissan

Volkswagen

Renault

BMW

Kona

Leaf

E Golf

Zoe

I3

728

651

135

126

100

-

263

37

40

26

MAKE MODEL 2019 UNITS 2018 UNITS

Best Selling New Hybrid CarsH1 2019

Toyota

Toyota

Toyota

Toyota

KIA

Corolla

C-HR

Rav 4

Yaris

Niro

2,394

1,626

1218

833

223

-

1369

584

999

225

MAKE MODEL 2019 UNITS 2018 UNITS

Used car transfers


ŠkodaOctavia

VolkswagenGolf

FordFocus

AudiA4

BMW5 Series

Avg Price 2019€11,562

Avg Depreciation-33%

Avg Price 2019€12,974


Avg Price 2019€10,712


Avg Price 2019€14,730


Avg Price 2019€20,139


Of the most searched cars in H1 2019 - which retained their value the best from when they were new in 2016?

Number of second hand Electric car listings by make

Number of second hand Hybrid car listings by make

Avg List PriceNo. of listings

Diesel car engines make up over 64% of all used car listings on DoneDeal. Hybrid & Electric

listings however have risen from a 0.4% marketshare in 2017 to 1.7% in 2019.

No. ofListings

Avg listPriceDIESEL

ELECTRIC

HYBRID

PETROL

200,996 €20,109+14% YOY

No. ofListings

Avg listPrice823 €19,733

+17% YOY

No. ofListings

Avg listPrice

4,639 €18,500+10% YOY

No. ofListings

Avg listPrice

107,941 €16,462+15% YOY

Number of second hand car listings by fuel type

Nissan

Renault

BMW

Tesla

Hyundai

294

53

15

14

12

301

53

35

13

17

€11,467

€11,252

€23,470

€26,482

€64,448

€12,620

€9,266

€24,361

€53,925

€23,235

MAKE H1 2018 H1 2019 H1 2018 H1 2019

Toyota

Lexus

Honda

Mitsubishi

Mercedes-Benz

3,366

637

631

160

126

1,667

578

827

158

146

€18,727

€23,049

€7,607

€20,995

€26,4818

€18,300

€18,217

€7,308

€20,894

€20,966

MAKE H1 2018 H1 2019 H1 2018 H1 2019

Avg List PriceNo. of listings

Value retention of used vehicles


DoneDeal Snapshot of Irish Motor Landscape Year-on-Year market share and annual (%) change H1 2019

REGISTRATIONS H1 2018 H1 2019 % CHANGE

1 Volkswagen 44,774 42,952 -4%

2 Toyota 41,221 38,880 -6%

3 Ford 36,567 35,243 -4%

4 Nissan 21,427 19,761 -8%

5 Audi 18,168 18,006 -1%

6 BMW 17,614 17,875 1%

7 Opel 18,818 16,953 -10%

8 Hyundai 14,048 14,766 5%

9 Renault 15,595 14,493 -7%

10 Peugeot 13,267 11,855 -11%

11 Skoda 11,309 11,637 3%

12 Mercedes-Benz 9,792 9,894 1%

13 KIA 6,690 7,445 11%

14 Honda 7,665 7,119 -7%

15 SEAT 6,108 5,949 -3%

16 Mazda 6,113 5,608 -8%

17 Citroen 5,887 5,597 -5%

18 Vauxhall 5,269 5,545 5%

19 Volvo 4,567 4,529 -1%

20 Suzuki 3,712 3,570 -4%

21 Mitsubishi 3,723 3,437 -8%

22 Fiat 3,896 3,303 -15%

23 Mini 2,426 2,559 5%

24 Lexus 2,448 2,460 0%

25 Dacia 1,602 2,232 39%

26 Saab 1,529 1,226 -20%

27 Chevrolet 1,159 984 -15%

28 Jaguar 905 944 4%

29 Subaru 867 751 -13%

30 Alfa Romeo 628 523 -17%

TOP

30 U

SED

CA

RS


DoneDeal Snapshot of Irish Motor Landscape Year-on-Year market share and annual (%) change H1 2019

MAKE MODEL 2018 UNITS % SHARE 2019 UNITS % SHARE % CHANGE

1 Nissan Qashqai 3,039 3.5% 2,875 3.6% -5.4%

2 Hyundai Tucson 2,907 3.4% 2,733 3.5% -5.99%

3 Toyota Corolla 1,300 1.5% 2,543 3.2% 95.62%

4 Volkswagen Tiguan 1,962 2.3% 2,235 2.8% 13.91%

5 Skoda Octavia 2,432 2.8% 2,209 2.8% -9.17%

6 Ford Focus 2,467 2.9% 2,101 2.7% -14.84%

7 Hyundai Kona 1,278 1.5% 1,947 2.5% 52.35%

8 Volkswagen Golf 2,547 3.0% 1,905 2.4% -25.21%

9 Toyota Yaris 1,971 2.3% 1,839 2.3% -6.7%

10 Kia Sportage 2,145 2.5% 1,835 2.3% -14.45%

11 Ford Fiesta 1,914 2.23% 1,776 2.24% -7.21%

12 Toyota C-hr 1,740 2.03% 1,775 2.24% 2.01%

13 Nissan Micra 1,590 1.85% 1,743 2.2% 9.62%

14 Renault Clio 1,231 1.43% 1,590 2% 29.16%

15 Volkswagen Polo 1,451 1.69% 1,499 1.89% 3.31%

TOP

15 N

EW R

EGIS

TRAT

ION

STO

P 15

USE

D IM

PORT

S

MAKE MODEL 2018 UNITS % SHARE 2019 UNITS % SHARE % CHANGE

1 Volkswagen Golf 2,957 5.7% 2,879 5.42% -2.64%

2 Ford Focus 2,819 5.43% 2,619 4.93% -7.09%

3 Nissan Qashqai 1,688 3.25% 1,842 3.47% 9.12%

4 Bmw 5 series 1,794 3.46% 1,666 3.14% -7.13%

5 Mercedes-benz E class 1,195 2.3% 1,584 2.98% 32.55%

6 Audi A6 1,207 2.33% 1,495 2.81% 23.86%

7 Audi A4 1,485 2.86% 1,444 2.72% -2.76%

8 Mercedes-benz C class 1,015 1.96% 1,349 2.54% 32.91%

9 Volkswagen Passat saloon 1,517 2.92% 1,191 2.24% -21.49%

10 Bmw 3 series 1,117 2.15% 1,126 2.12% 0.81%

11 Hyundai I30 1,443 2.78% 1,110 2.09% -23.08%

12 Ford Fiesta 968 1.87% 932 1.75% -3.72%

13 Hyundai Tucson 378 0.73% 819 1.54% 116.67%

14 Toyota Prius hybrid 602 1.16% 802 1.51% 33.22%

15 Toyota Yaris 590 1.14% 799 1.5% 35.42%

Source: SIMI


Leinster2.5% of all cars advertised in Leinsterare now Hybrid or Electric Vehicles.

Electric Car sales up 250%1,395 new Electric cars were sold in Leinster. At this

period last year just 390 new Electric cars had left the

forecourts.

VW most popular make in LeinsterVolkswagen was the top selling car brand in Leinster

with a 12% market share. Hyundai (9.64%) and Toyota

(9.20%) closed out the top three spots.

DIESEL ELECTRIC HYBRID PETROL

104,666LISTINGS

568LISTINGS

3,615LISTINGS

64,605LISTINGS

Ad lis�ngs by fuel type Leinster

Longford2019 New Cars: 3582019 % Share: 0.7%

Year-on-year change: -16.16%

Westmeath2019 New Cars: 1,0672019 % Share: 2.08%


Offaly2019 New Cars: 8732019 % Share: 1.7%


Laois2019 New Cars: 959

2019 % Share: 1.87%Year-on-year change: -10.71%

Kilkenny2019 New Cars: 1,502



Used Imports up 6%29,775 used imports were registered in Leinster in

the opening six months of 2019. A 5.93% increase on

2018.

3.2% fall in LCV SalesAcross Leinster light commercial vehicle sales were

down 3.18% for the opening six months of 2019

compared to 2018.

Number of ad’s placed on DoneDeal.ie (Count) in 2019 H1 broken down by county

0

Number of ads posted on DoneDeal by county

Carlow

5K 10K 15K 20K 25K 30K 35K 40K 45K 50K 55K 60K 65K 70K 75K 80K 85K 90K 95K 100K 105K

Dublin

Kildare

Kilkenny

Laois

Longford

Louth

Meath

Offaly

Westmeath

Wexford

Wicklow

Louth2019 New Cars: 1,8982019 % Share: 3.7%Year-on-year change: -2.27%

Dublin2019 New Cars: 34,8962019 % Share: 68%Year-on-year change: -2.29%

Kildare2019 New Cars: 3,0452019 % Share: 5.93%Year-on-year change: -17.75%

Wicklow2019 New Cars: 1,6582019 % Share: 3.23%Year-on-year change: -13.96%

Wexford2019 New Cars: 1,9222019 % Share: 3.75%Year-on-year change: -13.62%

Longford2019 New Cars: 3582019 % Share: 0.7%


Westmeath2019 New Cars: 1,0672019 % Share: 2.08%


Offaly2019 New Cars: 8732019 % Share: 1.7%


Laois2019 New Cars: 959


Kilkenny2019 New Cars: 1,502


Meath2019 New Cars: 2,2732019 % Share: 4.43%


Carlow2019 New Cars: 8692019 % Share: 1.69%




Munster64% of all cars advertised in Munster arefor cars with Diesel engines.

Electric car sales surge 311%427 new Electric cars were sold in Munster in the

opening six months of 2019. A considerable jump from

the 104 EV’s that were sold in H1 2018.

Ford most popular make in MunsterFord was the top selling car brand in Munster with a

12% market share. Toyota (10.14%) and Volkswagen

(9.99%) closed out the top three spots.


50,541LISTINGS

161LISTINGS

731LISTINGS

27,797LISTINGS

Ad lis�ngs by fuel type Munster


Used Imports flat11,814 used imports were registered in Munster in

2019, this figure is relatively unchanged from 2018

when 11,809 used imports entered the province.

14% fall in LCV SalesAcross Munster light commercial vehicle sales dropped

by 14% in the opening six months of 2019, compared

to 2018.


Clare

5K 10K 15K 20K 25K 30K 35K 40K 45K 50K 55K 60K 65K0

Limerick

Kerry

Tipperary

Cork

Waterford


Tipperary2019 New Cars: 2,1592019 % Share: 10.62%Year-on-year change: -11.15%

Waterford2019 New Cars: 2,2462019 % Share: 11.04%Year-on-year change: -4.95%

Cork2019 New Cars: 9,9992019 % Share: 49.17%Year-on-year change: -7.01%

Clare2019 New Cars: 1,593


Limerick2019 New Cars: 2,7432019 % Share: 13.49%


Kerry2019 New Cars: 1,595




Connacht/Ulster29% of all cars advertised in Connacht/Ulster were in Galway

Toyota most popular make in Connacht/UlsterToyota was the top selling car brand in Connacht/

Ulster with a 14% market share. Volkswagen (12%) and

Hyundai (10%) closed out the top three spots.

Electric car sales soar 363%Sales of Electric vehicles soared 363% year-on-year in

Connacht/Ulster. A total of 162 EV’s were sold in the province

in the opening six months of 2019 compared wiith just 35 at

this stage last year.


32,929LISTINGS

69LISTINGS

305LISTINGS

13,199LISTINGS

Ad lis�ngs by fuel type Connacht/Ulster


Used Imports down 3.6%11,531 used imports were registered in Connacht/

Ulster during H1 2019, a 3.6% decrease on 2018.

18% drop in LCV SalesAcross Connacht/Ulster light commercial vehicle sales

were down by 18% in the first six months of 2019

when compared to the same time period in 2018.

0


Donegal

2K 4K 6K 8K 10K 12K 14K 16K 18K 20K 22K 24K 26K 28K 30K

Sligo

Mayo

Galway

Leitrim

Monaghan

Cavan

Roscommon


Donegal2019 New Cars: 1,650 2019 % Share: 18.22%


Sligo2019 New Cars: 728


Mayo2019 New Cars: 1,3442019 % Share: 14.84%


Galway2019 New Cars: 2,9392019 % Share: 32.45%


Leitrim2019 New Cars: 2782019 % Share: 3.07%Year-on-year change: -19.42%

Monaghan2019 New Cars: 6212019 % Share: 6.86%Year-on-year change: -10.39%

Cavan2019 New Cars: 8222019 % Share: 9.08%Year-on-year change: -8.26%

Roscommon2019 New Cars: 6752019 % Share: 7.45%Year-on-year change: -9.88%



Over the last number of years, DoneDeal.ie has collected a vast amount of data on the Irish motor market. Each year hundreds of thousands of motors are advertised on the site.

About the Report

The goal of the DoneDeal.ie Motor Report is to use the information in this report to help all actors in the motor market make informed decisions about buying and selling. In addition, because it is freely available, the DoneDeal.ie Motor Report can help inform the media, the general public and policymakers about the latest developments in the motor market.

Methodology and Sample Size

The statistics are based on motors advertised on DoneDeal.ie for a given period in addition to publicly available information about the Irish Motor Industry.

About DoneDeal.ie

DoneDeal.ie is Ireland’s largest motor classifiedsadvertising website with on average one car ad placed every minute.

Disclaimer

The DoneDeal.ie Motor Report is prepared from information that we believe is collated with care, but we do not make any statement as to its accuracy or completeness. We reserve the right to vary our methodology and to edit or discontinue the indices, snapshots or analysis at any time for regulatory or other reasons. Persons seeking to place reliance on any information contained in this report for their own or third party commercial purposes do so at their own risk.

Credits

Marketing and Communications: Martin Clancy Layout and Design: Sayonara Bittencourt


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The DoneDeal Motor Industry Review€¦ · Audi A4 MW 5 Series Avg Price 2019 11,562 Avg...

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