The Dominance of Facebook Allison Bryan Why this social media giant is here to stay.
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The Dominance of Facebook Allison Bryan Why this social media giant is here to stay
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Transcript of The Dominance of Facebook Allison Bryan Why this social media giant is here to stay.
The Dominance of Facebook
Allison Bryan
Why this social media giant is here to stay
Tumblr
Google+
QZone
230
284
300
343
629
1366
Active Users (in Millions)
http://de.slideshare.net/wearesocialsg/digital-social-mobile-in-2015?ref=http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/
Leading Social Networks Worldwide as of January 2015
Facebook’s Quarterly Revenue
http://www.statista.com/chart/2496/facebook-revenue-by-segment/
in million U.S. dollars
Who uses Facebook?
• 94% of Instagram users
• 91% of Twitter users
• 88% of Pinterest users
• 86% of LinkedIn users
*Only around a third of Facebook users also use each of the other sites in this study
http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/
U.S. Social Media Users
13
17
36
49
70
25
29
24
24
17
61
52
40
26
12
Daily Weekly Less Often
http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/
Frequency of Social Media Site Use
% of U.S. social media site users who use a particular site with the following frequencies
Average Daily Time Spent with Social Networks
Tumblr
Snapchat
Tinder
Ello
05
1015202530354045
Min
utes
http://www.emarketer.com/Article/Younger-Users-Spend-More-Daily-Time-on-Social-Networks/1011592
U.S. Internet Users
• 1.36 billion people worldwide use Facebook
• Facebook’s earnings for the 4th Quarter of 2014 were $3.851 billion
• The majority of U.S. social media users have Facebook accounts
• 70% of U.S. Facebook users visit the site every day
• U.S. adults spend an average of 42.1 minutes per day on Facebook
Conclusion
