The domestic football season 2012/13 sponsored by William Hill
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PREMIER LEAGUE 2012-13 CASE STUDY
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How William Hill used Sportsmedia's radio and social media assets to reach millions of listeners/users exclusively of any other bookmaker
Transcript of The domestic football season 2012/13 sponsored by William Hill
PREMIER LEAGUE 2012-13CASE STUDY
PREMIER LEAGUE 2012-13 CASE STUDY
PREMIER LEAGUE 2012-13 CASE STUDY
PREMIER LEAGUE 2012-13 CASE STUDY
No. of Bulletins: 39,915
Reach 9,416,000 (+42.66%)
Impacts 105,554,000 (+48.04%)
Media Outlets 213 (+22.41%)
Advertising Value Equivalent (AVE) £674,539 (+49.89%)
Reach 6,600,000
Impacts 71,300,000
Media Outlets 174
Advertising Value Equivalent (AVE) £450,000+
AGREED PRE-CAMPAIGN KPI’s:
AND WHAT WE ACTUALLY ACHIEVED:
PREMIER LEAGUE 2012-13 CASE STUDY
Ulster
Scotland
NorthEast
Yorkshire
SouthWest
Wales& West
East ofEngland
South &South East
NorthWest
Midlands
London
201.0
563.0
602.0
879.0
929.0
1263.01381.0
1565.0
1904.0
2113.0
2979.0
3 month Rajar dataending Wave 02 2012
All Adults Reach in 000s for the Overall Campaign
201.0 to 664.0664.0 to 1127.01127.0 to 1590.01590.0 to 2053.02053.0 to 2516.02516.0 to 2979.0
Ulster
Scotland
NorthEast
YorkshireNorthWest
Wales& West
East ofEngland
SouthWest
Midlands
South &South East
London
422.0
3505.0
3990.0
7225.010983.0
11691.012875.0
14976.0
17477.0
24905.0
27922.0
3 month Rajar dataending Wave 02 2012
All Adults Impacts in 000s for the Overall Campaign
422.0 to 5005.35005.3 to 9588.79588.7 to 14172.014172.0 to 18755.318755.3 to 23338.723338.7 to 27922.0
Scotland
Ulster
Yorkshire
MidlandsEast ofEngland
London
Wales& West
NorthEast
South &South East
SouthWest
NorthWest
13.5
13.8
16.5
22.0
22.4
22.7
25.5
26.6
27.0
29.3
29.8
3 month Rajar dataending Wave 02 2012
All Adults Reach% for the Overall Campaign
13.5 to 16.2%16.2 to 18.9%18.9 to 21.6%21.6 to 24.3%24.3 to 27.0%27.0 to 29.8%
