The DNA Era: Why DNA is important in your life.

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` Putting the Power of DNA in Your Hands.

Transcript of The DNA Era: Why DNA is important in your life.

Page 1: The DNA Era:  Why DNA is important in your life.

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Putting the Power of DNAin Your Hands.

Page 2: The DNA Era:  Why DNA is important in your life.

The Era of DNA: DNA in Medicine

• Medicine moving from

personalized to precision:

Page 3: The DNA Era:  Why DNA is important in your life.

The Era of DNA: DNA in Medicine

• Medicine moving from

personalized to precision:

– Pharmacogenomics:

Genetic testing gauges

drug effectiveness per

patient

– Treatments no longer

based on population

statistics

Page 4: The DNA Era:  Why DNA is important in your life.

The Era of DNA: DNA in Medicine

• Medicine moving from personalized to precision:– Pharmacogenomics:

Genetic testing gauges drug effectiveness per patient

– Treatments no longer based on population statistics

– Nutrigenomics:• Treats digestive diseases like

Crohn’s

• Matches diet to individual

• Matches fitness program

Page 5: The DNA Era:  Why DNA is important in your life.

The Era of DNA: DNA in Medicine

• Identify predispositions to

disease

Page 6: The DNA Era:  Why DNA is important in your life.

The Era of DNA: DNA in Medicine

• Identify predispositions to

disease

• Genomic signature is as

important as blood type in

determining treatment

and care

Page 7: The DNA Era:  Why DNA is important in your life.

The Era of DNA: DNA in Medicine

• Identify predispositions to

disease

• Genomic signature is as

important as blood type in

determining treatment and

care

• New tests to treat and

diagnose disease

– Genetic alteration may

reveal alternative treatment

– Identify misdiagnosis

– Tailor cancer therapies

Page 8: The DNA Era:  Why DNA is important in your life.

DNA in the Cloud• Comparing genomes is fueling

medical discoveries

– Scientists need access to

database of analyzed DNA

– Explosion of data

• Faster equipment

Page 9: The DNA Era:  Why DNA is important in your life.

DNA in the Cloud• Comparing genomes is fueling

medical discoveries

– Scientists need access to database

of analyzed DNA

– Explosion of data

• Faster equipment

– Cancer Institute has 2.6

petabytes of data for a few

thousand patients

• willing to pay $19 million to

move to cloud

• Google Genomics, IBM,

Amazon, Microsoft competing

for cloud storage rights

Page 10: The DNA Era:  Why DNA is important in your life.

DNA in the Cloud• Comparing genomes is fueling

medical discoveries

– Scientists need access to

database of analyzed DNA

– Explosion of data

• Faster equipment

– Cancer Institute has 2.6 petabytes

of data for a few thousand patients

• willing to pay $19 million to

move to cloud

• Google Genomics, IBM,

Amazon, Microsoft competing

for cloud storage rights

– Pharmacogenomics:Doctors able to query a database of genomes to find the most suitable drug

Page 11: The DNA Era:  Why DNA is important in your life.

DNA in the Cloud• Comparing genomes is fueling

medical discoveries

– Scientists need access to

database of analyzed DNA

– Explosion of data

• Faster equipment

– Cancer Institute has 2.6 petabytes

of data for a few thousand patients

• willing to pay $19 million to

move to cloud

• Google Genomics, IBM,

Amazon, Microsoft competing

for cloud storage rights

– Pharmacogenomics:Doctors able to query a database of genomes to find the most suitable drug

• DNA as digital memory substrate (the new silicon)

• Work at Stanford and European Bioinformatics Institute using DNA as a binary language storage medium

• Terabytes of info in a particle of dust

Page 12: The DNA Era:  Why DNA is important in your life.

DNA and Children• Parental decisions to store cord

blood– Requires lab storage

– Initial cost in thousands

– Annual cost

Page 13: The DNA Era:  Why DNA is important in your life.

DNA and Children• Parental decisions to store cord

blood– Requires lab storage

– Initial cost in thousands

– Annual cost

• Alternative to store just the DNA– Tens of dollars with GENiSYSS

DNA Vaults (no annual)

– Stays in parent’s possession

– Maintains DNA history and more

– Long term benefits for the child and family

Page 14: The DNA Era:  Why DNA is important in your life.

DNA and Children• Parental decisions whether to

store cord blood at birth– Requires lab storage

– Initial cost in thousands

– Annual cost

• Alternative to store just the DNA– Tens of dollars with GENiSYSS

DNA Vaults (no annual)

– Stays in parent’s possession

– Maintains DNA history and more

– Long term benefits for the child and family

• Epigenetics – DNA Changes– Sun, chemicals, pollution stress

cause DNA to change during our lives

– Methylation (chemical change) of DNA associated with disease

– Best to start DNA history early

Page 15: The DNA Era:  Why DNA is important in your life.

DNA and Children• Parental decisions whether to

store cord blood at birth– Requires lab storage

– Initial cost in thousands

– Annual cost

• Alternative to store just the DNA– Tens of dollars with GENiSYSS

DNA Vaults (no annual)

– Stays in parent’s possession

– Maintains DNA history and more

– Long term benefits for the child and family

• Epigenetics – DNA Changes– Sun, chemicals, pollution stress

cause DNA to change during our lives

– Methylation (chemical change) of DNA associated with disease

– Best to start DNA history early

• Emergency benefits

– Crucial information important for

early responders to emergencies

is together with DNA on

GENiSYSS Child Vault

– Can save a child’s life

Page 16: The DNA Era:  Why DNA is important in your life.

GENiSYSS DNA Vault

CES Eureka Park Booth 75011

• DNA together with digital memory = DNA on a Drive

Page 17: The DNA Era:  Why DNA is important in your life.

GENiSYSS DNA Vault

CES Eureka Park Booth 75011

• DNA together with digital memory = DNA on a Drive

• Create a DNA history with multiple samples over time

Page 18: The DNA Era:  Why DNA is important in your life.

GENiSYSS DNA Vault

CES Eureka Park Booth 75011

• DNA together with digital memory = DNA on a Drive

• Create a DNA history with multiple samples over time

• Save important information – medicaland personal

Page 19: The DNA Era:  Why DNA is important in your life.

Bringing It to Consumers

• DNA Sequencing Cost continues to drop

– In less than a decade, cost has dropped from millions to $3000

– End of this decade likely to beaccessible to average person

Page 20: The DNA Era:  Why DNA is important in your life.

Bringing It to Consumers

• DNA Sequencing Cost continues to drop

– In less than a decade, cost has dropped from millions to $3000

– End of this decade likely to beaccessible to average person

• GENiSYSS brings DNA storage to the individual together with digital memory

– Safe, secure

• Patented material kills virus, bacteria

• Encrypted, custom, password-protected software

– Keep it at home, deposit box or on keychain

Page 21: The DNA Era:  Why DNA is important in your life.

Bringing It to Consumers

• DNA Sequencing Cost continues to drop – In less than a decade, cost

has dropped from millions to $3000

– End of this decade likely to be accessible to average person

• GENiSYSS brings DNA storage to the individual together with digital memory– Safe, secure

• Patented material kills virus, bacteria

• Encrypted, custom, password-protected software

– Keep it at home, deposit box or on keychain

• Device price = tens of dollars

• Longevity – half life of DNA being

stored at room temperature not yet

found (decades or more)

Page 22: The DNA Era:  Why DNA is important in your life.

A Tiny Drop of Blood is Liquid DNA

Page 23: The DNA Era:  Why DNA is important in your life.

A Tiny Drop of Blood is Liquid DNA

Page 24: The DNA Era:  Why DNA is important in your life.

A Tiny Drop of Blood is Liquid DNA

Page 25: The DNA Era:  Why DNA is important in your life.

A Tiny Drop of Blood is Liquid DNA

Page 26: The DNA Era:  Why DNA is important in your life.

A Tiny Drop of Blood is Liquid DNA

Page 27: The DNA Era:  Why DNA is important in your life.

Practical + Sentimental =

Time Capsule.

• Medical and Emergency

• Family History / Genealogy

• Photographs and Memories

Page 28: The DNA Era:  Why DNA is important in your life.

Even when you lead a long and healthy life, you create a legacy to benefit

the whole family.

Page 29: The DNA Era:  Why DNA is important in your life.

Start Now to Store Your DNA!

Even when you lead a long and healthy life, you create a legacy to benefit

the whole family.

Page 30: The DNA Era:  Why DNA is important in your life.

Specific Markets

• Medical:– Personalized medicine

– Drug effectiveness

– Identification and Treatment

– Medical records

• Senior– Family Legacy

– Funeral homes

– Nursing (huge savings for drug matching)

• Parents– Newborn (inexpensive

alternative for storing DNA)

– Emergency

• Child device contains emergency information

• Moves forward into adulthood with child

• Genealogy– Pass forward DNA

history together with family tree

Page 31: The DNA Era:  Why DNA is important in your life.

It is a Time Capsule of Both Practical and Sentimental Value

Page 32: The DNA Era:  Why DNA is important in your life.

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Click to get yours now at

http://www.genisyss.com