The Digital Workplace Maturity Model: Moving From Publishing to People
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Measurement l Interaction l Best Practice Digital Workplace Maturity Model @AndyJankowski
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Andy Jankowski, Director of Intranet Benchmarking Forum North America, presents at Social Intranet Summit Vancouver 2010.
Transcript of The Digital Workplace Maturity Model: Moving From Publishing to People
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Digital Workplace Maturity Model
@AndyJankowski
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The Digital Workplace
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A Maturity Model
Big picture needed to have meaningful discussions about potential future strategies
Maturity Model Benchmarking
Detailed view of current position needed to make specific changes
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Our Maturity Model
Not a linear path No one desired destination No one way to get there
Previous Models Our Model
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Four Dimensions
Peer-to-peer working Online Applications
Internal CommunicationsManagement
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Maturity Levels: General
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Maturity Levels: Example
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Maturity Levels: Example
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Patterns of Development
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Relatively little structure
What lacks in structure it makes up for in stimulating social environment
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Communication & Information
Structure
Services
Community & Collaboration
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Low
Mid
High
Excel
Market Square
Many small sites running independently
Basic information, starting point
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Retail moves from shops to stalls
Evidence of purposeful design, but still autonomous, organic growthMarket stalls still exist
Some services start to emerge, but clear that no overall plan
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Communication & Information
Structure
Services
Community & Collaboration
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Market Town
Key communication sites
Well designed IntranetsAnd CMS, but not connected
Basic services (room booking)
Social-oriented facilities
Small to medium businesses, where comprehensive system notcost justified
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All grocery needs in one place
Great deal of order, everythinghas a place, no duplication
People drawn to for convenienceand price
Large stores hard too navigateand overwhelming
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Communication & Information
Structure
Services
Community & Collaboration
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Low
Mid
High
Excel
Supermarket
Intranet portal
All content in a single placeon a single platform
Eliminate duplicate functions andcontent
Convenient access to informationrather than collaboration
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Like supermarkets “Everything under one roof”, but with more autonomy
Anchor stores to draw people in
More integrated services and social areas
People come not only for efficiency and price, but for a wide range of social and practicalreasons
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Structure
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Community & Collaboration
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Low
Mid
High
Excel
Mall
Federated approach
Several intranet sites runningon a single platform
Usually an anchor site
Social tools or community siteson intranets
Large organizations wantingefficiency and control
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Mixed degree of top down planning and organic growth
Like malls, but with stronger sense of community
People visit for vibrancy, variety and because it iswhere they work and socialize
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Communication & Information
Structure
Services
Community & Collaboration
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Low
Mid
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City Centre
Central infrastructure & services
Locally owned content
Large organizations,several business units,seeking communication &collaboration across boundaries
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Targeting Development
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Targeting Development
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Measurement InteractionBest Practice
@AndyJankowski
