The Digital Workplace in the Connected Oganization
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Transcript of The Digital Workplace in the Connected Oganization
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www.digital-workplace-trends.com
The Digital Workplace
in the Connected
Organization
Jane McConnell, May 2014
@netjmc
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Strategic Advisor 16 years > 60 large, global organizations, management briefer and workshop leader netjmc.com
Researcher through global surveys and annual reports since 2006 digital-workplace-trends.com Facilitator of IntraNetwork, workgroup of intranet and digital workplace practitioners in Paris intranetwork.fr American-French living in the deep Provence for 25 years
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A wide range of global organizations… • Air Liquide, Paris • Amadeus, Madrid • ArcelorMittal, Luxembourg • Areva, Paris • Arup, UK • Alcatel-Lucent, Paris • Alstom Group, Paris, Switzerland • Ericsson, Stockholm • IKEA, Sweden • Nokia, Helsinki • Novartis, Switzerland • UNHCR – United Nations High Commissioner for Refugees,
Geneva • United Nations Peacekeeping Operations, New York • United Nations Secretariat, New York • ….
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www.digital-workplace-trends.com
314 organizations around the world Data collected end of 2013 8th annual survey and report Published February 2014 Jane McConnell
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers
Ø Challenges on the digital workplace journey
The Digital Workplace in the Connected Organization: Today and Tomorrow
A look back… and a look forward…
➡ Managed information and enterprise applications.
➡ Owned by Communication.
➡ At this stage, it is called the “intranet”.
➡ Structured according to the organizational structure with control and clear, distinct “territories” and responsibilities.
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Authoritative, stable managed dimension
➡ The arrival of digital platforms for structured project collaboration brings “real work” to the intranet.
➡ Goals become productivity & efficiency.
➡ Business and IT work together to meet operational needs by creating collaborative platforms.
➡ Competition starts between the “intranet” and the “collaborative platform”.
1 2
Authoritative, stable managed dimension
Authoritative, stable managed dimension
Structured collaboration dimension
➡ The arrival of “social media” in the enterprise brings disruption.
➡ People are empowered, potentially.
➡ Traditional roles of management, HR, IT and Communication are challenged as people begin to self-declare and self-organize.
➡ However, social stays in its own corner, isolated from “real work”.
Social collaboration dimension
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Authoritative, stable managed dimension
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Structured collaboration dimension
Authoritative, stable managed dimension
Authoritative, stable managed dimension
Structured collaboration dimension
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➡ Social collaboration impregnates the enterprise facilitating
visibility of work, openness, efficiency and accountability.
➡ The “digital workplace mode” requires leadership rather than management. It is built on : “freedom within a framework”.
➡ HR, IT and Communication find new roles as people begin to self-declare and self-organize.
➡ Self-organizing communities have strong influence over work and decisions.
3 4 1
Authoritative, stable managed dimension Authoritative, stable
managed dimension Structured collaboration dimension
+ Mobile dimension
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Social collaboration dimension
Authoritative, stable managed dimension
Structured collaboration dimension
4 1
Authoritative, stable managed dimension Authoritative, stable
managed dimension Structured collaboration dimension
+ Mobile dimension
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Most organizations are here.
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Social collaboration dimension
Authoritative, stable managed dimension
Structured collaboration dimension
4 1
Authoritative, stable managed dimension Authoritative, stable
managed dimension Structured collaboration dimension
+ Mobile dimension
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A real game changer
happening right now.
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Social collaboration dimension
Authoritative, stable managed dimension
Structured collaboration dimension
4 1
Authoritative, stable managed dimension Authoritative, stable
managed dimension Structured collaboration dimension
+ Mobile dimension
Social collaboration dimension
3
Authoritative, stable managed dimension
Structured collaboration dimension
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Communication" IT " HR"
" the message" " the toolset" " profiles"
" the target" " the users" " expertise"
" the timing" " the rollout" " personal branding"
Losing control? Or evolving from management to leadership?
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers
Ø Challenges on the digital workplace journey
The Digital Workplace in the Connected Organization: Today and Tomorrow
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• Bjoern Negelmann, European Enterprise 2.0 (Germany)
• Brian Holness International Power – GDF SUEZ (UK)
• Céline Schillinger, SANOFI PASTEUR (France) • Cornelis van der Brugge, NOKIA (Finland) • Ernst Décsey, UNICEF (Switzerland) • Franklin Bradley, Architect of the Capitol (US) • Gloria Burke, UNISYS (US) • Jon Husband, Wirearchy (Canada) • Linda Tinnert, IKEA (Sweden) • Martin Risgaard, Grundfos (Denmark) • Rawn Shah, Forbes.com (US) • Sam Marshall, ClearBox Consulting Ltd. (UK) • Stéphane Aknin, AXA, (France) • Susan Scrupski, Change Agents Worldwide LLC.
(US) • Thomas Maeder, Swisscom AG (Switzerland)
Digital Workplace Research Advisory Board 2014
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The digital workplace lives at the intersection of people, organization and tools.
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Leadership
Culture Asset
MINDSET
ENABLERS CAPABILITIES
Process
Structure
Reach Enterprise
Business
Individual
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers
Ø Challenges on the digital workplace journey
The Digital Workplace in the Connected Organization: Today and Tomorrow
• Strategic drivers
• Strategic positioning
• Culture
Early Adopters: 3 fundamental differences
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Top 2 strategic drivers for the digital workplace • Increasing organizational
intelligence
• Gaining efficiency and cost-savings
Number 1 for Early Adopters
Number 1 for the
Majority
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Specific program
Part of larger initiative
Aligned to strategicvalues/goals
Currently working on alignment
Not currently workingon alignment
9
12
21
44
27
28
32
42
23
6
Early adopters % Majority %
Strategic Positioning: Enterprise Transformation
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Early Adopters in blue, Majority in gray
Organizational cultures in Early Adopters are more open, entrepreneurial and team-oriented.
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers
Ø Challenges on the digital workplace journey
The Digital Workplace in the Connected Organization: Today and Tomorrow
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• Direct, individual expression
• Networking with others
• Communities
• Mobility
Humanizing the workplace: 4 positive trends
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Sharing informationand knowledge
Co-creatingcontent
Reacting to news,information
37
35
20
64
56
49
2013 2008
People are more empowered to express themselves in the digital workplace today
than 5 years ago.
A comparison between 2008 and 2013. % deployment “enterprise-wide” or “in some parts”.
Sharing info & knowledge
Co-creating content
Reacting, commenting
37 64%
35 56%
20 49% 2008
2013
2008
2008
2013
2013
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Enterprise social networking exists in over 40 percent of organizations today.
A comparison between 2008 and 2013.
% deployment “enterprise-wide” or “in some parts”.
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70 to 80 % of Early Adopters have virtual team and community spaces enterprise-wide (20 to 30 % in the Majority)
Self-organizing groups of people
People will have more mobile services by the end 2014
• News, information • Project managers • Employee self-service • Employee education • Managers on the road or off site • Management reporting
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Percentages based on 276 organizations (out of 314) that are working on mobile solutions.
15 to 20 % launched by end 2013. 10 to 20% planned for end 2014.
30 – 40% By end 2014
=
90% of Early Adopters are investing in mobile services for the workforce.
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High priority andsignificant investment
made
Considered important,some investment
Moderate level ofinterest
Little or no interest
10
44
33
11
42
49
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Early adopters % Majority %
Lexmark operates in an industry that is constantly and rapidly changing, so business agility is key to survival and prosperity. True agility requires ongoing information sharing and collaboration across the entire enterprise, which means that we must provide our employees with the ability, opportunity and motivation to collaborate. We have found that three interlocking components are essential for this.
““…
In Practice Case page 34 in The Digital Workplace in the Connected Organization.
““A flexible BYOD device policy and cloud-based applications make it easy for
users to access our systems whenever and wherever they need to. Flexible HR policies give employees the freedom to work on their own terms. For years we have had a liberal work policy that lets many employees decide when and how often they work from home versus coming in to the office. We deployed our social platform in 2012, and want our employees to “work out loud” – to work in a transparent, sharing environment. It can be a difficult transition shifting from emails with file attachments to wikis and discussion threads, so we try to find as many different ways as possible to bring people into the system…. When a social platform is full of engaged employees, the results can be powerful.
Dennis Pearce Enterprise Knowledge Architect, Lexmark
In Practice Case page 34 in The Digital Workplace in the Connected Organization.
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers
Ø Challenges on the digital workplace journey
The Digital Workplace in the Connected Organization: Today and Tomorrow
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FOUR BUSINESS SCENARIOS
1. Ease and efficiency for customer-facing people.
2. Organizational flexibility when facing sudden change.
3. Developing skills and knowledge as a natural part of working.
4. Retaining knowledge and know-how
of older experts when they retire.
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1. How easy is it for customer-facing people to… • find the information they need, • provide rapid service, • collaborate with their customers and colleagues, • and in general have a smooth and efficient work
experience?
ü Very easy ü Relatively easy ü Somewhat difficult ü Very difficult ü Impossible
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Very easy
Relatively easy
Somewhat difficult
Very difficult
Impossible
24
53
11
13
57
22
Early adopters % Majority %
Customer-facing people
70 % 24 %
“ (Our clients) remain delighted to pay our fee because our people working together provide a service that is second to none.
“
Adam Pope Senior Librarian, Arup
In Practice Case page 34 in The Digital Workplace in the Connected Organization.
“ In late 2012 Hurricane Sandy hit New York. Its subways were flooding and our client issued a call to Arup for help. Despite being home bound, the Director who received the call posted a message across the forums asking how other cities had coped in similar situations. Overnight, responses came in from Manila, London, Brisbane, Tokyo, San Francisco, Hamburg, Dublin and Singapore. Rich, detailed explanations with photos of solutions. A presentation was given to the client’s chair the following lunchtime and their trust in our services soared. They remain delighted to pay our fee because our people working together provide a service that is second to none.
“
Adam Pope Senior Librarian, Arup
In Practice Case page 34 in The Digital Workplace in the Connected Organization.
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers
Ø Challenges on the digital workplace journey
The Digital Workplace in the Connected Organization: Today and Tomorrow
ü Too much focus on the tool, not enough on people and change
Toughest Challenges
ü Too much focus on the tool, not enough on people and change
ü Hesitation to rethink processes and ways of working
Toughest Challenges
ü Too much focus on the tool, not enough on people and change
ü Hesitation to rethink processes and ways of working ü Management needs proof of quantifiable ROI
Toughest Challenges
ü Too much focus on the tool, not enough on people and change
ü Hesitation to rethink processes and ways of working ü Management needs proof of quantifiable ROI ü Decisions based on consensus, slow and long
Toughest Challenges
ü Too much focus on the tool, not enough on people and change
ü Hesitation to rethink processes and ways of working ü Management needs proof of quantifiable ROI ü Decisions based on consensus, slow and long ü Stakeholder politics, power struggles impact
decision-making
Toughest Challenges
ü Too much focus on the tool, not enough on people and change
ü Hesitation to rethink processes and ways of working ü Management needs proof of quantifiable ROI ü Decisions based on consensus, slow and long ü Stakeholder politics, power struggles impact
decision-making
Toughest Challenges
Serious challenge, holds us back
Approximately 50 % of the Majority
ü Too much focus on the tool, not enough on people and change
ü Hesitation to rethink processes and ways of working ü Management needs proof of quantifiable ROI ü Decisions based on consensus, slow and long ü Stakeholder politics, power struggles impact
decision-making
Toughest Challenges
Manageable, requires special effort
Serious challenge, holds us back
Approximately 50 % of the Majority Approximately 50 % of Early Adopters
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Today, our focus needs to be here.
Wrap up
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Ø Challenging the way we work
The Digital Workplace in the Connected Organization: Today and Tomorrow (Wrap up 1/6)
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Ø Challenging the way we work
Ø Digital Workplace = Capabilities + Enablers + Mindset
The Digital Workplace in the Connected Organization: Today and Tomorrow (Wrap up 2/6)
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
• Organizational intelligence is #1 strategic driver.
• The digital workplace facilitates enterprise transformation.
• Open, participatory cultures are more
common in Early Adopters than in the Majority of organizations.
The Digital Workplace in the Connected Organization: Today and Tomorrow (Wrap up 3/6)
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
• Individual expression • Enterprise social networking • Communities • Mobile
The Digital Workplace in the Connected Organization: Today and Tomorrow (Wrap up 4/6)
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers Ease and efficiency for the customer-facing workforce
The Digital Workplace in the Connected Organization: Today and Tomorrow (Wrap up 5/6)
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Ø Challenging the way we work
Ø The digital workplace model
Ø Early Adopters: 3 fundamental differences
Ø Humanizing the workplace: 4 positive trends
Ø Pride in serving customers
Ø Challenges on the digital workplace journey
The mindset, not the technology
The Digital Workplace in the Connected Organization: Today and Tomorrow (Wrap up 6/6)
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[email protected] Twitter: @netjmc Cell: +33 (0)6 12 03 66 34 www.netjmc.com www.digital-workplace-trends.com www.linkedin.com/in/netjmc
Get in touch! Jane McConnell
Charter member of Change Agents Worldwide (www.changeagentsworldwide.com) IntraNetwork – work group of digital practitioners, Paris-based (www.intranetwork.fr)