Presenter:

Karuana GatimuDirector, Strategy & Adoption

Microsoft IT

Topic:The Digital Water Cooler

The Buzz and Business Value of Social Collaboration

The Digital WatercoolerThe Buzz and Business Value of Enterprise Social

Karuana GatimuDirector, Strategy & AdoptionDiscovery & Collaboration, Microsoft IT

About MeResponsible for internal social collaboration strategy and adoption for Microsoft including apps, social, video and SharePoint.

Change Management & Adoption lead on SESIT Service Transformation.

Frequent speaker & author on IT as a Services & executing business transformation with SharePoint & other ECM tools

AIIM certified ECM Practitioner with 20 years experience. Member of SharePoint Top 50, global expert list.

Formerly Chief SharePoint Architect & Director, Ecommerce & Marketing Operations for SKECHERS USA, Inc.

Business Solution Architect

Technology

Business Operations

Collaboration

Social IT as a Service

Marketing

@Karuana

Linkedin.com/in/karuanagatimu

Email: KaruanaG@Microsoft.com

SharePoint Enthusiast

Vision & Mission

VisionThe Discovery & Collaboration Team in Microsoft IT envisions a future where beautiful user experiences drive meaningful connections between people and information.

MissionEstablish a culture of innovation that deliversconnected services for our employees to createCollaboration experiences – showcasing the promise of mobile, cloud and social for customers and partners.

What are we trying to achieve?

Change the World of Collaboration

Enable or create Showcases

Influence our Products & Services based on where the “puck is going”

We are focused on making a measurable difference with customers, partners and ourselves

Rapidinnovation

Transformativebusiness models

Acceleratedpace of change

Global Consumer Trends

EconomicsEnvironme

ntSocial Political

Technology

Constant Connection

Design Expectations

Tight competition

Stronger. Together. One MicrosoftWe are dealing with unprecedented internal change in our global organization. These changes impact our innovation, culture, customer relationships and market performance. Acquisitions such as Yammer or Nokia provide us a rich opportunity for success.

Role of Leaders Outside-In ViewTimes are Changing

DISRUPTION

When someone else figures out how toprovide the value you are providing

better than you

80%

of new apps will be distributed and deployed in the cloud

4zettabytes in 2013

Total of all digital data created will reach

Social Mobility

Cloud Analytics

Strategic focus on the cloud will shift from infrastructure to

application

Sales of smart mobile devices will grow by 20% in 2013, to generate 57% of all IT market growth

“Social everything” will create a huge integration

challenge for enterprise IT

up

20%

1/2 of companies expect to use internal social network apps

4 Megatrends will Dominate the Next Decade

The Big Question Now

How do modern experiences land business value?

• Personalization & Mobility

• Design & Adoption

• Globalization

• Social & Analytics

• Security & Identity

• Showcases & Influencing Revenue

Business Value Intentional Change

Experimentation Organic Growth Mature our Enterprise Social Network

Strategically Leverage Social for Business Agility

SharePoint, CRM and app integration

Collaborate

Drive conversation around business scenarios

Collaborate within and between

Real-Time Information

Shared content creation; social comm calendar

Provide global access

Share at the speed of business

Change Management

Community management;

Comm integration; DL

migration

Invest in change

Be consistent Establish

experts

Showcase

App strategy; social SDK;

select business scenarios

Create customer showcases

Lead in social innovation for the enterprise

Executive Comm plans;

Admin training; Roadshow

Executive Engagement

Drive alignment on key business goals

Expand your reach

Drive a transparent culture

Years to reach 50 million users…

38 years 13 years 4 years 3 years 100 million<9 months

Internet FacebookiPodTelevisionRadio

source: socialnomics.com

The Explosive Growth of Social

Social Drives Business Agility

Changes howwe work

65% of companies

are deploying

at least one

social

software tool

Always on --

Consumers use

an average of 4 devices

every day

Rise of the social consumer

44% of

consumers

engage via

social media

20%

expect a

response

within one hour

via social media

84% of

organizations have

remote workers

Adoption of modern social tools is transforming business

YoY growth46%

$4.5Bby 2016*

boost in productivity 18 %lower turnover51%

20 %faster timeto market

Benefits

Enterprise Social Market

Social Enterprise

Enterprises are embracing the shift from individuals to collective, self-organizing structures, revolutionizing how they engage with customers

Enterprise Social Defined

Enterprise social transforms how we work — seamlessly woven into modern experiences we use every day.  It is frictionless, relevant & in-context.

User Generated Content

Relationship Based

Device Indifferent

Prioritized by the User

Highly Accessible

Cultural Influencer

Enterprise Social Strategic FrameworkKey Pillars

Community

Vibrant, active network

Engaging contentExecutive engagementChampion programSocial Collaboration Scorecard

Social by Design

Social in the fabric of business process design

In place engagementMultiple entry pointsIntegrated security

Simple, Frictionless

Services

Easy & Ubiquitous

Social SDKTrainingSelf Service provisioningAutomated governance

Analytics & Insights

Connected Experiences

In context conversations across user experiences

App and platform integration

CRM, Portals, Office

Custom app integration

Insights from engagement, reach and sentiment analysis

Enterprise Social Journey

FragmentedExperimenta

l OperationalMeasureabl

e Connected

Fragmented social experience across SPO and Yammer. No guidance, no governance, and no perceived value. Low adoption.

Mixture of curiosity, confusion, and experimentation from employees. Changing processes and offerings. Variable results and understanding.

The shift begins. Enterprise social champions across the company. Stable, streamlined processes and automated services coincide with value showcases.

Employees recognize clear value from using enterprise social. Tools are optimized for easy self-service. Social delivers measurable business results across the company.

Social is part of our DNA, just like Outlook or Lync. Microsoft is Yammer’s best customer. Employees have fully connected experiences. Breakthrough results.

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

FY13 FY14 FY15+

The journey towards measurable business value

Are you ready to…

Think strategically

about your own investments into

these experiences and

trends.

How to push forward our

ability to deliver these services. Commit to the

future!

Exhibit the behaviors of

Modern Leadership.

Invest in people, process,

technology to deliver services

and modern experiences

Technology & Adoption:• Yammer Integration Roadmap

Post• DiscoverSharePoint.com

Adoption Guidance

• Learn more about Real World IT

• Follow the #RealWorldIT tag on Twitter

ResourcesCommunity:• SharePoint Saturday Event

s• TechnicalCommunity.com• SharePoint User Group Hub

– Coming Soon• Community Leadership

Board Members

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.