THE DIGITAL TRANSFORMATION

STSTRATEGY

Praha, 4. october 2016

«Journalism is not disrupted by

digitization. It is enabled.»

87 %* own a smartphone

67 %* own a tablet

88 % use internet every day

71 % use e every day

63 % access mobile content

* People over 18 years of age

Our Christmas Eve Index

Our Christmas Eve Index

93%82%

61%

44%35%

27% 21%

7%16%

29%

39%45%

54% 62%

3% 9%17% 20% 19% 17%

2009 2010 2011 2012 2013 2014 2015

Dektop Mobil Tablet

THREE WAVES OF DISRUPTION

1995 2007 2016

Zero cost distributionUbiquity – alwayson/always there Personalization at scale

PRIMARY NEWS DESTINATION

Pull broad reach of users into the digital ecosystem with high

frequency - generating vast volumes of advertising inventory

FASTEST

LIVE AND PRESENT

❤EMOTIONS

OPINIONS

They come for Obama, but stay for the Kardashians

Photo by ClearFrost @ Flickr

FOMO gets people back often, but we

have to be best at both enlightenment

and entertainment to get stickiness.

Median Facebook reach/post-type

168,403

113,856

446,182

127,269

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

2016 2015

Reach/link-post Reach/video-post

The loyalists The shoppers The tourists

PROGRAMMATIC CREATIVE USER PAYMENT

ARTICLES/STUDIO SPONSORING A SECTION PREMIUM DISTRIBUTION

TAILORMADE SOLUTIONS

Majority of ad revenue from digital

0

10

20

30

40

50

60

70

80

90

100

0

100

200

300

400

500

600

700

800

Digital ads

Print share

Print ads

Digital passed

print in 2012

Photo by Richard Walker @ Flickr

2012 201420102005 20082003 20042002 2009 20112007 20132006 2015

Reinvent the one size fits all approach

to a deeply personal journalism

Totally integrate the newsroom

with product and tech

Leave the old competitive worldview

behind and unite as publishers