The Digital-Social Revolution in MARKETING. 7 practical ideas to change the way you market
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Transcript of The Digital-Social Revolution in MARKETING. 7 practical ideas to change the way you market
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WHY SHOULD I EVEN CARE?
DIGITAL-SOCIAL REVOLUTION
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BEING SOCIALIN FRONT OF TVREMEMBER HOW IT WAS?
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WE WATCHED WHAT WAS BROADCAST
AND SENT DOWN THE TUBE
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READ WHAT WE WERE TOLD ABOUT BY THE
EDITOR
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ANDPONDERED
THINGSTHAT ARRIVED
IN THE MAIL
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BUT SOMEHOWIT HAS CHANGED
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THERE WAS A GROUND SWELL
WHERE THE BALANCE OF POWER SHIFTED FROM ONE-
WAYAND BROADCAST
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TO WHERE THE NEWS & THE STORY HAPPENS IN BOTH DIRECTIONS
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AND WHERE SOCIAL NORMS ARE CHANGINGONE VIEWAT A TIME
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AND PEOPLE ARE SHARING ONE TO ONE,AND ONE TO MANY,IN POWERFUL WAYS
PHOTO OF A BREAST CANCER SURVIVOR’S TATTOO GOES VIRAL AFTER FACEBOOK TRIES TO
REMOVE IT
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WITH NEWINFLUENCERS & EDITORS OF OURMEDIA CONSUMPTION
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visualizing friendships
ALL AT THE SPEED OF LIGHTWITH FRIENDS
AROUND THEWORLD
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LET’S PAUSEFOR A MOMENTTO CONSIDER
WHAT HASN’T CHANGED?
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STORIES STILLCONNECT US
TO EACH OTHER AND FROM ONE GENERATION TO THE NEXT
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A PICTURE IS STILLWORTH A 1000 WORDS
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GETTINGTOGETHERSTILL MATTERS
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WE STILL “GATHER” IN FRONT OF TV EVEN IF IT IS ON FACEBOOK
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THAT A HANDSHAKEAND A NETWORK MAKE BUSINESS HAPPEN
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AND THAT CHANGE IS INEVITABLE TO GROW
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WE ARE FACED WITH A CHOICE:
READ THE WRITING ON WALL OR
HANG ONTO THE PAST
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7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION
SO WHAT WOULD THIS DIFFERENT CHOICE BE LIKE? HERE ARE:
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1. UNDERSTAND IT’S ABOUT PEOPLE – NOT A FACELESS MARKET
DIGITAL MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
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2. KNOW WHAT YOU STAND FOR
UNDERSTAND THE POWER OFBRAND EQUITY
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3. DEVELOPSALES CAMPAIGNSTHAT NURTUREA RELATIONSHIP
HARD SELLING IS BECOMING
DECREASINGLYEFFECTIVE
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4. STORIES REALLY MATTER
THEY ARE SHARABLE AND INHERENTLY SOCIAL
THEY DEVELOP THROUGH A
TWO-WAY DIALOGUE
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5. PUBLISH CONTENT THAT • CONNECTS• EDUCATES• ENGAGES
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6. EMBRACE MARKETING TECHNOLOGY
MAKE SURE WHAT YOU BUILD IS
FIT FOR CONVERSATION
BELVEDERE VODKA WAS FORCED TO APOLOGIZE FOR THIS AD
USE IT TO CONVERSE WITH PEOPLE
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“Data gives us a closer relationship”
7. UNDERSTAND WHAT TO MEASURE THEN MAKE SURE YOU MEASURE
IT
2,661,000 views5,357 talking about this
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SO – IF YOU LIKE WHAT YOU’VE SEEN…
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