The Digital Media Explosion

The Digital Media Explosion Mike Heronime | Nov 9, 2009

The Digital Media

Explosion


THE DIGITAL MEDIA LANDSCAPE OF 2009-10

Social MediaConsumer

Generated Media Online Video

Search MarketingMobile/Apps

Online AdvertisingEmail

Websites


Social Media Surges Ahead

Social Media Surges Ahead


http://www.youtube.com/watch?v=fVXKI506w-E


LA Times: Burger King sacrifices Facebook app after dispute

Burger King has decided to end its Whopper Sacrifice campaign, which asked Facebook users to remove 10 of their friends in order to earn a coupon for a free burger.

But not before 233,906 people were defriended, discovering that their friendships are worth less than one-tenth of a Whopper -- roughly 24 cents after tax. Ouch


• http://twitter.com/realgoodchair


http://skittles.com/


The Consumer Takes Over


• http://www.youtube.com/watch?v=nIcFZzdXSrU&feature=related

http://www.youtube.com/watch?v=nIcFZzdXSrU&feature=related


Doritos Ups The Pot For Super Bowls Ad Contest USA TodayFrito-Lay is announcing today that it's adding some spice to what already seems like a Super Bowl tradition: the annual consumer-generated commercials for Doritos, Bruce Horovitz reports.

Three, rather than two, 30-second executions will be aired and the company is offering up to $5 million in prize money, rather than the $1 million that two unemployed brothers won last year by finishing first in USA Today's Ad Meter poll. This year, an Ad Meter top-prize winner will get $1 million; a second place will garner $600,000; third, $400,000. If the spots finish 1-2-3 in the polling, each will get a $1 million bonus.

"This is a new world where one person (online) can make a difference to millions," says Ann Mukherjee, group vp of marketing at Frito-Lay. "If we can trust them with our brand, they become better ambassadors than we can ever be."

But a payoff is assured only for Frito-Lay, notes Kathy Sharpe, owner of Sharpe Partners. "Even if [the ads] don't win Ad Meter, they still get buzz and engage consumers with their brand."

http://www.usatoday.com/money/advertising/2009-09-09-ad-contest-doritos_N.htm?csp=34


http://www.youtube.com/watch?v=BmykFKjNpdY


http://www.youtube.com/watch?v=LhR-y1N6R8Q


http://www.youtube.com/watch?v=NlMYWuGUZlM


http://www.youtube.com/watch?v=KKQUZPqDZb0


Online Video

Draws a Crowd


• Daily traffic to YouTube has nearly doubled to 48% of adults• 54% of adults now have high-speed Internet connections at

home• 48 % of respondents used a video-sharing site, up from last

year's 33%• 15% of the respondents used a video-sharing site in the day

before they answered the survey (Source: Pew Internet & American Life Project )

Online Video


• 78.5 percent of the total U.S. Internet audience viewed online video.• The average online video viewer watched 309 minutes of video, or more than 5 hours.• 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per

viewer).• 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per

viewer).• The duration of the average online video was 3.2 minutes.• The duration of the average online video viewed at Hulu was 10.1 minutes, higher than

any other video property in the top ten.

ComScore video statistics for December 2008

Online Video


Per BMW, the site allows content to be uploaded to a video library from any country. It will also have high-definition videos with embedded hotspots that can launch superimposed information or video windows. That feature will be on things like a "car configurator" program, where one can research and personalize a vehicle.

http://www.bmw.tv/com/


http://adage.com/digital/article?article_id=140300


Everybody’s Searching for

Something


Mobile is Finally Going Places


http://www.youtube.com/watch?v=gOk2PiAtj1Q&feature=related


FACEBOOK APPS


Technology Helps

Advertising Work Harder


http://www.youtube.com/watch?v=OlkLuuxmPOQ


http://www.youtube.com/watch?v=UlFwW9uKPxE


http://www.youtube.com/watch?v=NK59Beq0Sew


Websites Move Beyond Information into Real

Interaction


http://www.fordvehicles.com/the2010mustang/


http://goforth.levi.com/fortune


http://www.trivialpursuitexperiment.com/index.php/select_language


Emailis Hard at Work


BrandWeek: Permission-Based E-mail Affects Purchase Decisions

Much as consumers dislike being spammed, an Epsilon study released this week says those who've signed up to receive "permission-based e-mail" from retailers are happy to get it.

In the polling (fielded last October) of people who've opted in to receive such e-mails, 56 percent of respondents said the messages make them more likely to buy from a store that sent them. Nearly as many (52 percent) said the e-mails give them a more favorable opinion of the store, and 48 percent feel "more loyal" toward the retailer as a result of the messages


EMAIL• House lists over bought lists - bought lists produce spam

and subsequently backlash

• Content driven - email’s value to the receiver is based on it’s content

• Sent rate, open rate, click-throughs are the primary metrics that determine an email campaign’s success

between

40% to

70% of all

email is

currently

getting

blocked by

spam

filters!


DISCUSSION

The Digital Media Explosion

Education

Transcript of The Digital Media Explosion