The Digital Audio revolution
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Transcript of The Digital Audio revolution
The Digital Audio Revolution
Erik Barraud | Product Manager
Who listens to online music?
Music is part of our lives, just not like
before
The way we consume music has evolved
We can now consume music in many different ways
On Demand Live Radios Custom Radios
It’s now interactive, connected and tailored
around users… = New opportunities for publishers &
advertisers
So what’s different now?
What does it mean for the industry? Less people are buying CDs
Publishers and Artists need new revenue models
Advertisers want to Digital Audio to be as easy as Display or Video+
+
=Great opportunity for an Ad Tech company to power
the Digital Audio Revolution !
AdsWizz in that ?
We are not an airline
We power the Digital Audio revolution
Audience Analytics Ad-Servering Audio StreamingSSPDSP
Real-Time bidding
Real-Time reportsSupply intelligenceContent analysis
Mobile SDKsReal-Time ad insertion
Some numbers#5B +impressions per month#3500+ broadcast stations#10 000 custom stations#1000 podcast shows#100+ Amazon nodes#1+ Million concurrent sessions #90 Swizzers#7 offices world wide
How do we use Big Data?It’s not only looking smart
Understand user trends
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UK Online Listening Media Day
Lunch breakDaily peak
Commute
Real-time user profiling
Real time bidding
RTB is like the stock exchange
Traditional “small” data solutions simply don’t work
For every single transaction we collect 20+ data points
Applied to 5+ billion monthly impressions
A database which grows by 1TB per day
Good luck serving close to real-time queries with MySQL
+
=+
We see big data very pragmatically
Fast & Fresh Data + not a lot + good for a few KPIs = Speed Layer
Fast but not Fresh Data + a lot (standard) + precise = Batch Layer
Slow but not fresh data + a lot (ad-hoc) + good / down sampling = ad-hoc layer
An evolving tech stack
Some of the cool brands we work with
Join the ride
We are looking for new Swizzers to join
BIG DATA ENGINEER FOR DATA SCIENCE TEAM
MAD DEVOPS NINJA
SUPER TEAM LEAD WEBAPPS
INTERGALACTIC SENIOR FRONT END DEVELOPER
SUPER VILLAIN (ÜBER JAVA DEVELOPER)
CLOUD SYSADMIN…[email protected]
Erik Barraud Product [email protected]@followadswizz