The design of things you don't want to think about — WIAD 2016 Jönköping

THE DESIGN OF THINGS YOU DON’T WANT TO THINK ABOUT

ALBERTA SORANZO | @ALBERTATREBLA

WIAD 2016 | Jönköping

HELLO. MY NAME IS ALBERTA.

alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

I HAVE A QUESTION FOR YOU.


WHAT KEEPS US UP AT NIGHT IS…


EVERYTHING, EXCEPT WHAT IS FOUND IN NATURE, HAS BEEN DESIGNED BY SOMEONE.


WE DON’T WANT TO THINK ABOUT THE RIVETS.


WHEN’S THE LAST TIME YOU THOUGHT ABOUT A BATHROOM?


WHEN’S THE LAST TIME YOU THOUGHT ABOUT A TRAIN BATHROOM?


WHEN’S THE LAST TIME YOU THOUGHT ABOUT A PLANE BATHROOM?


WE DESIGN THE MEMORIES THAT EXPERIENCE LEAVES BEHIND.


BUT, ALBERTA, WHY ARE WE TALKING ABOUT RIVETS AND TOILETS? WE MAKE DIGITAL THINGS.


I THOUGHT YOU’D NEVER ASK.


People judge an experience largely based on how they felt at its peak and at its end, rather than based on the total sum or average of every moment of the experience.

Peak-end rulealberta soranzo | @albertatrebla WIAD 2016 | Jönköping

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2.5

5

7.5

10

2 4 6 8 10 12 14 16 18 20 22 24

PAIN

INTE

NSITY

TIME

SWEET, BUT HOW DOES THAT APPLY TO WHAT WE DO? WE MAKE DIGITAL THINGS.


I’M GLAD YOU ASKED.


WAIT. DIDN’T YOU SAY THAT IT WAS THE END THAT MATTERED?


YEP.



PINTEREST-INDUCED RAGE

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25

50

75

100

APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB

A closure experience is the satisfactory conclusion to a product or service relationship.

Joe Macleod

THAT MAKES SENSE, BUT SURELY IT DOESN’T HAPPEN VERY OFTEN.


IF ONLY. AND, YOU KNOW, “THE END” ISN’T ALWAYS AT THE END.



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OOH. I SEE WHAT YOU MEAN. BUT WHAT IF PEOPLE WANT TO CLOSE THEIR ACCOUNTS?


HEH. YOU CAN’T HOLD PEOPLE HOSTAGE, CAN YOU?


A closure experience is the satisfactory conclusion to a product or service relationship.

Joe Macleod

I THINK I GET IT NOW. ONE LAST QUESTION, ARE MEMORY OF THE EXPERIENCE AND EXPERIENCE THE SAME?


WHAT DO YOU THINK?


SO, NO. I DON’T THINK MEMORIES CAN BRING BACK EXPERIENCES. NOR THAT THEY SHOULD.


IN CONCLUSION,


THANK YOUALBERTA SORANZO | @ALBERTATREBLA

WIAD 2016 | Jönköping

THIS TALK WAS BROUGHT TO YOU BY

(not) Johnny Appleseedalberta soranzo | @albertatrebla WIAD 2016 | Jönköping

IMAGE CREDITS

Atlanta skyline — https://www.flickr.com/photos/memoriesbymike/14077090201

Awake at night — https://www.flickr.com/photos/alyssafilmmaker/3687665853/

Golden Gate — https://www.flickr.com/photos/photographingtravis/14746084647

Golden Gate cables — https://www.flickr.com/photos/csessums/6297553686

Golden Gate cables inside — https://www.flickr.com/photos/ironypoisoning/9011658139

Golden Gate support cable — https://commons.wikimedia.org/wiki/File:Cables_of_the_Golden_Gate_bridge_in_San_Francisco_66.jpg

Golden Gate rivets — https://commons.wikimedia.org/wiki/File:Rivets_on_the_Golden_Gate_bridge_in_San_Francisco_103.jpg

Golden Gate floodlights — https://commons.wikimedia.org/wiki/File:Floodlight_on_the_Golden_Gate_Bridge_in_San_Francisco_112.jpg

Golden Gate suicide prevention — https://commons.wikimedia.org/wiki/File:Suicide_prevention_sign_on_the_Golden_Gate_Bridge_2.jpg

Toilet — https://www.flickr.com/photos/64604717@N03/6048064760

Clothing store — https://www.flickr.com/photos/associatedfabrication/3555244890

Instagramming food — http://www.huffingtonpost.com/2013/08/02/instagram-food-study_n_3689129.html

Burger attack — https://www.flickr.com/photos/henryfaber/212974917

Girls on cell phones — https://www.flickr.com/photos/rwphoto/4646169383

Jönköping — https://www.flickr.com/photos/trollhare/8729763724

https://www.flickr.com/photos/memoriesbymike/14077090201

https://www.flickr.com/photos/alyssafilmmaker/3687665853/

https://www.flickr.com/photos/photographingtravis/14746084647

https://www.flickr.com/photos/csessums/6297553686

https://www.flickr.com/photos/ironypoisoning/9011658139

https://commons.wikimedia.org/wiki/File:Cables_of_the_Golden_Gate_bridge_in_San_Francisco_66.jpg

https://commons.wikimedia.org/wiki/File:Rivets_on_the_Golden_Gate_bridge_in_San_Francisco_103.jpg

https://commons.wikimedia.org/wiki/File:Floodlight_on_the_Golden_Gate_Bridge_in_San_Francisco_112.jpg

https://commons.wikimedia.org/wiki/File:Suicide_prevention_sign_on_the_Golden_Gate_Bridge_2.jpg

https://www.flickr.com/photos/64604717@N03/6048064760

https://www.flickr.com/photos/associatedfabrication/3555244890

http://www.huffingtonpost.com/2013/08/02/instagram-food-study_n_3689129.html

https://www.flickr.com/photos/henryfaber/212974917

https://www.flickr.com/photos/rwphoto/4646169383

https://www.flickr.com/photos/trollhare/8729763724

The design of things you don't want to think about — WIAD 2016 Jönköping

Design

Transcript of The design of things you don't want to think about — WIAD 2016 Jönköping