Mohammed Waseem Media – Unit 46, Mood-board

Primary

The primary audience for The Decent involves an age range of 15 to 24 also the primary gender for the movie is female. The primary grouping involves the gender, female because they will enjoy the theme of horror and dark but also be interested in strong female characters and would like to watch the descent as it stars strong, individual characters. Also the age range is 15 to 24 this is because these are the people who would be more interested in watching horror movies but also fitting in the social economic grouping E means they have disposable income. The disposable income means they have money to spend freely making them the target audience for the movie.

Mohammed Waseem Media – Unit 46, Mood-board

Secondary

The secondary audience for the movie The Descent is male/men with the age range of 15-24, the male gender is the second audience as the movie has sex appeal boosting there audience range as the movie stars all women group, also people who have watched previous films but the director and also like horror films would like to watch The Descent, the socio economic grouping is E this is because these people have disposable income.

Mohammed Waseem Media – Unit 46, Mood-board

Additional Audience

The additional audience for the movie The Descent is people who are interested in extreme sports this may be spelunking, rafting and more. The range for this will be 24-35 with the socio economic grouping C1 and C2 this fits in to the additional audience because these people are able to go and do extreme sport and the movie uses extreme sports such as rafting and spelunking and this is a dangerous sport and people may will not be able to do this aged 15-25 and will not have the money but socio economic grouping C1 and C2 will be able to go ahead and do this.