THE DELO®

INSTALLED PROGRAM

2

Your advantage in a competitive market

The Delo® Installed Program – Builder Level Be a Builder.The category of Delo Builder has been established for Heavy duty Motor Oil Installers who value the power of the Delo brand.

To qualify as a Delo Builder you must:Purchase a minimum of 21,000L of qualifying product, which must include a minimum of 3,000L of premium products.

You receive:In return, businesses receive tailored Merchandising Kits containing valuable store-front merchandising material, end user promotions and can earn co-op funds, redeemable online for advertising or marketing material of your choice.

The Delo Installed Program – Installer LevelBe an Installer.The category of Delo Installer has been established for motor oil Installers who value the power of the Chevron family of products.

To qualify as a Delo Installer you must:Purchase a minimum of 5,500L up to 20,999L of qualifying product, which must include a minimum of 1,000L of premium products.

You receive:In return, partners receive tailored Merchandising Kits containing valuable store-front merchandising material, end user promotions and can earn co-op funds, redeemable online for advertising or marketing material of your choice.

It’s all about smart business. Competition in the oil change business is as tough as it gets. But, when you feature Delo® products and proudly fly the Delo brand, you can be sure your customers and prospective customers know you’re on the leading edge of lubrication technology. They’ll know you’re installing a product with a firm heritage of excellence, innovation and reliability. They’ll recognize you as a trusted supplier of one of the most popular and powerful brands in the market.

The Delo Installed Program rewards you for your brand loyalty and quality commitment with:

• Quality Products• Free Merchandising Kit• Promotional Material• Merchandising and Business Support• Co-op Funds and Benefits

The ProgramThe Delo Installed Program helps you build your business.

Businesses who commit to Chevron and Delo branded products benefit from unparalleled merchandising and business support. It’s simple. You commit to a purchase level and you are instantly rewarded with product benefits. The Delo Installed Program caters to two levels of partners: Builders and Installers.

Terms and ConditionsChevron Lubricants Canada reserves the right to deny reimbursement for expenditures and activities that do not meet the guidelines set forth in this document and that are, in its opinion, in violation of common business practices, regulations and guidelines. Chevron Lubricants Canada reserves the right to make changes or terminate any or all of these programs at any time. All advertising must comply with Chevron Lubricants Canada identity guidelines and all applicable advertising laws and regulations.

3

Free Builder Level Merchandising Kit

Free Installer Level Merchandising Kit

Promotional Material

The Delo Installed program offers continual business support through the offering of hard-hitting consumer communications and promotions. Timely promotions are available throughout the year and are continually being updated to feature varying products, services – and reasons to buy, ultimately helping to build your business.

From rebates, gifts with purchases, or product highlights – business support through creative and attention-getting offers is always beneficial!

ChevronDelo.com

LOGO YOUR

Offer Available FromMonth XX – Month XX, 2017

Choose any Delo® 400 Oil Change and receive a Free Multi-Tool.

#DeloDrives PERFORMANCE

© 2017 Chevron Canada Limited. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC or their respective owners.

A company service

A company service

A company service

A company service

Offer Available FromMONTH XX – MONTH XX, 2017

A company service

A company service

A company service

A company service

SPOTLIGHT ON PERFORMANCEPROMOTION

LOGO YOUR

© 2017 Chevron Canada Limited. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC or their respective owners.

UPGRADE TO AN ADVANCED GRADEGET UP TO 1%

FUEL ECONOMY PERFORMANCE

© 2017 Chevron Canada Limited. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC

or their respective owners.

NEW DELO 400 WITH ISOSYN® ADVANCED TECHNOLOGY PRODUCT

DELO® 400 XLE SYNBLEND SAE 10W-30PERFORMANCE CAPABILITIES3 Up to 28% longer drain intervals vs API CJ-4 3 Up to 68% better wear protection vs API CJ-43 Up to 46% reduction in piston deposits3 Up to 1% fuel economy performance vs

SAE 15W-40 (SAE 10W-30 only) 3 Delo Warranty Plus Protection

PRODUCT BENEFITS

ChevronDelo.com

0000 West Trans Canada HighwayYour Town ON P4R 0A3P- XXX-XXX-XXXXLOGO YOUR

Illuminated Metal Sign (1) 4' x 4' with Lamps and Ballast.

Banner (1) 114" x 30". Includes grommets.

Banner (1) 114" x 30". Includes grommets.

Static Cling Service Reminders (2 rolls of 500 each)1 3/4" x 2 1/2".

Static Cling Service Reminders (2 rolls of 500 each)1 3/4" x 2 1/2".

Delo Rail Decals (200) 3 1/2” x 4 3/4”,

1/8" Radius corner

Delo Rail Decals (200) 3 1/2” x 4 3/4”,

1/8" Radius corner

This Engine has been filled with

Delo® Engine Oil

Ce moteura été rempli d’huile pour

moteur Delo®

© 2017 Lubrifiants Chevron Canada Inc. Tous droits réservés. Toutes les marques de commerce sont la propriété de Chevron Intellectual Property LLC.

© 2017 Chevron Lubricants Canada Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.

This Engine has been filled with

Delo® Engine Oil

Ce moteura été rempli d’huile pour

moteur Delo®

© 2017 Lubrifiants Chevron Canada Inc. Tous droits réservés. Toutes les marques de commerce sont la propriété de Chevron Intellectual Property LLC.

© 2017 Chevron Lubricants Canada Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.

HEAVY DUTY ENGINE OIL

Sold hereThe Preferred Engine Oil for Medium and Heavy Duty Trucks

Paper Floor MatsPackage of 500

17 3/4" x 23"

Paper Floor MatsPackage of 500

17 3/4" x 23"

Delo Countermat (1) 14" x 20". 10 mil. textured vinyl with 8 mil. rubber grip back.

Delo Countermat (1) 14" x 20". 10 mil. textured vinyl with 8 mil. rubber grip back.

Wall Clock (1) 12" x 12"

Wall Clock (1) 12" x 12"

Delo Tacker Sign (1) Metal Tacker Sign 48" x 36"

The Preferred Engine Oil for Medium and Heavy Duty Trucks

HEAVY DUTY ENGINE OIL

Sold here

A custom online Marketing SupportNet Program has been designed to support your business building success every step of the way. Online you will find countless marketing, merchandising, and advertising material.

Merchandising and Business Support

The Installed Co-op Program is a powerful tool that ensures the marketing funds you need to drive customers into your lube facility are readily available.

In addition to a start up Merchandising Allowance, program participants can earn valuable Co-op Program funds, based on estimated annual volume purchases (consider your weekly needs x 52 weeks). Co-op funds can be redeemed for special business-building claim items such as promotions, direct marketing, signage and merchandise, as well as media.

A “virtual” fund is set up at the beginning of the calendar year, with funds paid out as reimbursements. Unused funds expire at the end of your yearly contract. Installers must fill out a Declaration/Validation of Purchase Form to participate in the program.

© 2019 Chevron Canada Limited. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC or their respective owners. CH2019DINSPRGE