The definitive source for lab products, news and developments

2010 Rates and Data

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Winter 2009 www.labbusinessmag.com

The definitive source for lab products, news and developments

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Gear ergonomicsCommon Pitfalls

David SuzukiMieleMicroscopy

MotherNature

CRC’s Dr. Jennifer Mitchell Fetch tackles disease, agronomics and quality in oats

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Fall 2009 www.labbusinessmag.com

The definitive source for lab products, news and developments

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Sustainability Science

Laboratory Regulations

Chromatography

CatCh a CriminalCentre of Forensic Sciences uses the

latest techniques to uncover whodunnit

to

CatCh a Criminal

Salary Survey

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SUMMER 2009 www.labbusinessmag.com

The defi nitive source for lab products, news and developments

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COSMIC DAWNCOSMIC DAWNLight from the

Using Canadian technology, astronomers delve deep into the Universe

COSMIC DAWNCOSMIC DAWNLight from theLight from the

Using Canadian technology, astronomers delve deep into the Universe

Roberta Bondar

Research Funding

Mass Spectrometry

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From humble beginnings selling mail-based advertisements to a vibrant print and digital magazine, a lot has changed in the past 25 years. It’s a time of reflection and celebration. We’ve got an exciting year planned, celebrating 25 years of publishing excellence to Canada’s scientific community with our publisher, Jesmar Communications Inc. Throughout the year, we will be

highlighting trends, industry growth and special events, as well as looking forward to ongoing celebrations.

With the worst of the recession seemingly behind us, we’ll explore whether funding opportunities are improving and human resources issues are being solved. At LAB Business magazine, we provide our readers – managers, laboratory technicians and scientists – with insight into Canada’s cutting-edge labs as well as the latest equipment, and lab management and technology solutions.

Count on LAB Business to remain Canada’s largest and most influential laboratory publication and the trusted source for news in the Canadian life sciences industry.

Theresa Rogerstrogers@jesmar.com

Letter from the Editor

LAB Business is Canada’s largest circulation, most passionately read publication reaching the buyers and decision-makers in the scientific community. It delivers the latest industry news, business innovation trends, in-depth features, and technology and product applications to prospects in industrial, government, hospital and academic laboratories.

The Choice of Canada’s Laboratory ProfessionalsThe definitive source for lab products,

news and developments

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The publisher of LAB Business, Jesmar Communications Inc., is recognizing its 25th anniversary in 2010. In an effort to give back to

the community, we have partnered with The Brain Tumor Foundation of Canada, and a portion of 2010 ad sales will be donated to the charity in the names of our

advertisers. All supporters will be posted on our web site for the year and highlighted in our Winter issue.

“ We have found LAB Business to be an excellent vehicle to reach laboratory managers in the Canadian scientific community. I have experienced great success with the advertising campaigns I have run in the past, and I will continue to advertise in LAB Business in the future.”

Doug Ward National Marketing Manager VWR International

The Highest Circulation Laboratory Magazine in Canada

Publication Circulation CPMPercentage who take action after reading

Percentage involved in purchasing decisions

LAB Business 25,598 $281.46 78% 87%Lab Focus 19,590 $438.44 75% 54%Lab Product News 18,400 $408.42 N/A N/A

We compare better than our competition

LAB Business is your link to reachdecision-makers in the Canadian scientific community from coast to coast.

*Cost to reach 1,000 readersSource: June 2009 CCAB, ABC March 2008, Sworn Statement January 2010, 2007 Reader Survey, 2005 Lab Focus Readership Survey

Circulation FACTS

LAB Business is mailed to a 100% qualified audience!

Circulation ........................ 25,598 *Readers Per Copy ................ 1.49 **Audience ............................38,141Frequency ............................4x/yr

*Sworn statement, January 2010 **2007 Reader Survey

43%

23%

19%

7%6% 2%

West

Prairies

Ontario

Quebec

Maritimes

Other*

West: BC, ABPrairies: SK, MBOther: YT, NT, NU, U.S. and International

Continuing education is a high priority with LAB Business readers

81% attend seminars and conferences

74% attend industrial trade shows

62% attend in-house training sessions

10% attend college or university courses

Reader ProfileDemographic

69% are male, 31% are female

63% are between the ages of 35-55

49% have a postgraduate degree or higher

Readers work in a variety of fields

Readers’ Responsibilities in the Lab

59% of readers supervise other employees

31% of readers are managers or directors

22% of readers are scientists

17% o f readers are laboratory technicians

3%

6%

7% 25%

26%

28%

Pharmaceuticals

Chemical Processing

Biotechnology

Agriculture

Health (human, animal)

Environmental

Biology

Chemistry

8%

10%

13%

16%20%

22%

23%

35%

LAB Business Salary Survey Key Findings

Non-Profit/Industry

Education

Government

Medical/Hospital

Other

Supplier

87% are involved in the purchasing process

“ I was very impressed with the quality of the research and coverage of key issues in the industry. LAB Business is not afraid to attack critical issues head on, engaging its readers and providing a good balance between editorial and advertising. I look forward to reading future issues of LAB Business.”

Aaron Wolkoff, Ph.D. President Waters Limited

Sources: Statistics Canada, The Daily and Canada Foundation for Innovation Sources: 2009 Lab Business salary survey

Canadian science and research industries are skyrocketing!

• The federal government’s spending on science and technology is expected to reach $10.7 billion in the fiscal year 2009/2010. Science and technology spending is composed of research and development expenditures and related scientific activities expenditures.

• Intended spending on research and development for 2009/2010 will be $6.9 billion.

Readers have purchasing power!

56% administer a budget for their laboratory

37% of these budgets are more than $50,000

Labs are planning to purchase the following equipment:Chemical Reagents . . . . . . . . . . . . . . 47%Balances/Scales . . . . . . . . . . . . . . . . . 47%Software . . . . . . . . . . . . . . . . . . . . . . 46%Consumables . . . . . . . . . . . . . . . . . . . 41%Chromatography Equipment . . . . . . . 29%Safety Equipment . . . . . . . . . . . . . . . 26%Sample Preparation Equipment . . . . . 26%Spectrophotometry Equipment . . . . . 25%Gases . . . . . . . . . . . . . . . . . . . . . . . . 21%

LAB Business reaches decision-makers in the Canadian scientific community

• BannerAds • TileAds • E-NewsletterTileAdsONLiNE ADvERTiSiNg

Online Dimensions

Banner Ad: 488 pixels x 72 pixelsTile Ad: 125 pixels x 125 pixels(Resolution: 300 DPI, images as EPS, TIFF, JPEG or PDF in RGB colour space)

Online RatesBanner advertisements and logo tiles are available on the LAB Business web site and e-newsletter.

Banner Ad: . . . . . . . . . . . .$625 per month Tile Ad: . . . . . . . . . . . . . . .$260 per monthE-newsletter Tile Ad: . . . .$430 per month(10% discount for one year)

http://labbusiness.dgtlpub.com

LAB Business’ online audience is growing!

The number of visits has increased by 115%

• The number of unique visitors has increased by 78%

• The number of average page views has increased by 85%

www.labbusinessmag.com

E-Newsletter

2010 ONLINE OPPORTUNITIES

increase your exposure and get in front of our growing online audience.Combine print and online advertising for twice the IMPACT!

• Online Advertising Revenue in Canada is estimated to be $1.75 billion in 2009, or 9.2% more than the 2008 actuals.

Sources: IAB 2008 Actual + 2009 Estimated Canadian Online Advertising Revenue Survey

January-November 2008 versus January-November 2009

Take advantage of our various online opportunities to maximize your exposure. Placing a print ad will get your ad in our digital edition for free.

Your ad is hotlinked to your company web site for even more exposure.Digital edition sponsorship is also available.

2010 EdITORIaL SCHEdULEThe definitive source for lab products, news and developments

Dimensions (inches) Width DepthTrim Page 8 1⁄8 (8.125) x 10 7⁄8 (10 .875)Bleed Page 8 3⁄8 (8.375) x 11 1⁄8 (11.125)Live Area 7 (7.0) x 10 (10.0)1/2 pg island 4 5⁄8 (4.625) x 7 1⁄2 (7.5)1/2 pg horizontal 7 (7.0) x 4 7⁄8 (4.875)1/3 pg vertical 2 1⁄8 (2.125) x 10 (10.0)1/3 pg square 4 5⁄8 (4.625) x 4 7⁄8 (4.875)1/4 pg square 3 3⁄8 (3.375) x 4 7⁄8 (4.875)1/6 Page 2 1⁄4 (2.25) x 4 7⁄8 (4.875)DPS 16 1⁄4 (16.25) x 10 7⁄8 (10.875) Please include crop marks for all ads and if bleed is supplied, supply the bleed at 1/8 inch beyond the trim

Mechanical Requirements:Printing Method: WebBinding: Saddle-stitchedScreen: 133 – 150 line screen

Electronic Material: Digital files only. PdF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 7, InDesign CS4, Illustrator CS4, Photoshop CS4 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. Publisher shall not be liable for any advertisements received without a colour proof.

File transfer media: DVD, CD, FTP or e-mail. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to design@dvtail.com.

FTP site: ftp.dvtail.com. Please send an e-mail to ftp@dvtail.com for password information for the LAB Business FTP site.

Design Services: Complete design services are available at an additional charge. For details, please contact: Roberta Dick, robertad@dvtail.com or Joanne Somaiya, jsomaiya@dvtail.com or Crystal Himes, chimes@dvtail.com Tel: 905.886.6640

Mail or fax contracts/insertion orders to:Jesmar Communications Inc. Tel: 905.886.504030 East Beaver Creek Road, Suite 202 Fax: 905.886.6615Richmond Hill, ON L4B 1J2 E-mail: general@jesmar.comWeb site: www.labbusinessmag.com

2010 advertising Rates & dataFour-Colour: 1x 2-3x 4xFull Page $7,205 $6,845 $6,5051/2 Page island 6,125 5,820 5,5301/2 Page 5,405 5,135 4,8801/3 Page 4,685 4,450 4,2301/4 Page 3,965 3,770 3,5851/6 Page 2,665 2,530 2,405DPS 12,645 12,015 11,415

Covers 1x 2-3x 4xOBC $9,005 $8,555 $8,130IBC/IFC 8,645 8,215 7,805

Covers are non-cancellable, full page, four-colour process.

Black & white rates available upon request.

inserts & Outserts: Rates on request

Special Positions: Twenty-five percent (25%) surcharge

goods & Services Tax: Our published rates do not include GST or HST, which will be added in invoices and clearly identified.

Publisher Conditions: Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable.

Space Cancellations: Cancellations and space changes not accepted after closing date.

Address submissions, queries and/or press releases to:Theresa Rogers, Executive Editor E-mail: trogers@jesmar.com 30 East Beaver Creek Road, Suite 202 Richmond Hill, Ontario, L4B 1J2 Tel: 905.886.5040 Fax: 905.886.6615

ISSUE SPRING 2010 SUMMER 2010 FaLL 2010 WINTER 2010

Space Closing Feb 8 April 1 July 9 Sept 9

Material Closing Feb 15 April 9 July 16 Sept 16

Mail Date March 30 May 25 August 30 October 29

Theme Environment Pittcon Wrap-Up Human Resources Safety

in Every issue •News•LabSpotlight–Aspecialized/remarkablelaboratorywillbeprofiledeachissue•SupplierProfile–AleadingoremergingCanadianlaboratorysupplierormanufacturerwillbeprofiledeachissue•LabWare–Acompendiumofnewproductlaunches•SittingWith–Aninterviewwithalabmanager/researcher/technician

Engaging Editorial LAB Business provides critical information on industry issues, emerging products and technologies with a quality incomparable to any other Canadian publication on the market.

Winter 2009 www.labbusinessmag.com

The definitive source for lab products, news and developments

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Gear ergonomicsCommon Pitfalls

David SuzukiMieleMicroscopy

MotherNatureCRC’s Dr. Jennifer Mitchell Fetch tackles disease, agronomics and quality in oats

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industry Submissions Bylined articles, guest columns and contributions, are encouraged. A clear distinction will be made for the reader between news reports and opinion. Review our editorial calendar for topics (topics on the calendar are broad in scope and story ideas that fall within that scope will be considered). If you are interested in contributing please contact us 6 weeks prior to the listed publication date. Please send a short synopsis of your proposed article, or submit a rough draft to Theresa Rogers. All contributions are subject to editing for space, clarity and conformity with LAB Business house style. Authors will have a byline and a brief biography printed at the end of the article.

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is published by

30 East Beaver Creek Road, Suite 202Richmond Hill, ON L4B 1J2 Tel: 905.886.5040 Fax: 905.886.6615E-mail: general@jesmar.comWeb site: www.labbusinessmag.com