The Death of Discovery
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June whitepaper by Dr. Sean Carton The Death of Discovery
Transcript of The Death of Discovery
June whitepaper by Dr. Sean Carton
The Death of Discovery
June whitepaper
The Atlantic: “is Google Making us stupid?
“The Web is re-wiring our brains, making us less able to pay attention, less able to remember things, and less able to think critically about information.”
- Nicholas Carr (2008)
It’s predicted that the past two decades on internet usage have “reduced our capacity for concentration and contemplation.”
The next two decades could do something much worse—reduce our capacity for curiosity and discovery.
June whitepaper
Who’s doing the thinking for us?
The Internet of Things is a technological ecosystem of common machines that act independently through the internet
1. Thermostats that change the temperature in response to changing weather
2. Outlets you can turn off from your phone
3. Printers that order their own ink
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Who’s doing the work for us?
A trend just as important as The Internet of Things is automated technology.
June whitepaper
Automated Cars
Self driving cars are rapidly becoming a reality and many expect that they’ll be commonplace in the next 5 (and certainly 10) years.
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Automated Kiosks
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Pizza Vending Machines
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Close to home automationAmazon Dash Wand
Amazon Dash Buttom
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What happens when the internet of things and smart, automated technology come together?
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The Good
Leisure
Less stress
Increased efficiency
Increased safety
More time at home
Decrease in repetition
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The Bad
Loss of jobs
Lack of motivationSkill loss Technologica
l ignorance
Less experience with stress
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“The new F-35 jet will be the last manned strike fighter aircraft the Department of
the Navy will ever buy or fly.”
-Secretary of the Navy Ray Mabus
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Loss of discovery
With Constant GPS use, will we ever stumble upon a new place?
With automated ordering, will we ever discover new products?
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Digital Rut
Automation reduces stress and also makes it difficult to switch. With a narrowing of choices being made, the danger may no long be the “digital divide” but rather the “digital rut” that all of us find ourselves in.
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How can marketers pull consumers out of the digital rut?
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Novelty
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Humans crave
novelty
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Novelty advertising
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Return of traditional advertising
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The Internet honed targeting and performance-based marketing to a fine art. In the next digital age, serendipity—the creation of pleasant surprises—might be just what we need to combat the death of discovery.
June whitepaper
Read the full whitepaper at:
June whitepaper
idfive.com/the-death-of-discovery/
