The Dawn of the Age of Participation - Eva Pascoe
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Transcript of The Dawn of the Age of Participation - Eva Pascoe
Retail BytesOnline Trends
14.5% rise in UK Online fashion , clothing
and footwear
10.7bln Online fashion ,
clothing and footwear spend
2013/14
17% of
all fashion , clothing and
footwear spend2013/14
Bloggers to see designs BEFORE press!
• TopShop - Sneak Peak pre-show for InstaGirls
• Access All Areas for the Brand Ambassadors
• Un-seen pieces shown on Facebook just after the show (Collection+)
• Twitter shares 1000+
Power to the fans – Tweet for Cheaper
• For every tweet with @Miista shoes photo the price drops by a fraction – to 50% discount
• Playlists co-generated for Miista by the fans /share or get discount
Provide a pretext to Share/Connect
• L’Oreal App offers an instant TRY NEW LOOK
• Overlay of the lipstick and eyeshadow by the app– Share or Buy
• Big hit with young fans