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A B O U T T H E D A T U M L I N E B R A N D

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T H E S T A R T I N G L I N E

The DATUM LINE is about WRK. We are a collective of makers and doers from across many fields-- art-ists, athletes, architects, construction workers, teachers, and craftsman brought together with one common goal: to produce high quality clothing that represents and recognizes hard work from the out-set.

From the first sketch, through cut and sew, and to final production, we take pride in the process of cre-ating exceptional American casual wear. All our goods are designed, detailed, and constructed with the highest quality material, for fair and equal wages, right here in downtown Los Angeles.

We labor over the details, we perfect the perfected, we continue to work. We deliver a superior product because we know you work hard to be a superior individual.

NOW back to WRK

THE DATUM LINE

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The plumb-bob is a tool used in construction to determine a true vertical line. It establishes the refer-ence or datum line. For us, it is the starting point.

PLUMB-BOBT H E D A T U M L O G O

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Each tool represents your hard work-- on the job site, in the classroom, on the court, in the studio, at practice, at the office… are you a hammer or nail gun? A wrench or an ax?

THE TOOLST H E W O R K E R I N Y O U

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THE CLOTHESE X C E P T I O N A L A M E R I C A N C A S U A L W E A R

4

E D C B A

E D C B A

3

2

1

CHAINSAW EDITION

HAT

SEAL & SIGNATURE

ISSUE:

W W W . T H E D A T U M L I N E . C O M

A-101.00

PROJECT NO. 0004

DWG NO.

4

3

2

1

SUMMER 2014DATE : 2014.1.01

VINTAGE GREEN UNDERBILL

FRONT ICON DETAILSCALE = 1:2 GRAPHIC IS 3D STITCHED

A3

DATUM BRANDING DETAILSNOT TO SCALE

A1

HAT FRONTNOT TO SCALE

E1

A3101

A3101

A1101

2”1.

5”

4”

4”

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S N A P B A C K H A T [ C H A I N S A W V E R S I O N ]

4

E D C B A

E D C B A

3

2

1

AX EDITION

BEANIE

SEAL & SIGNATURE

ISSUE:

W W W . T H E D A T U M L I N E . C O M

A-172.00

PROJECT NO. 0004

DWG NO.

4

3

2

1

SUMMER 2014DATE : 2014.1.01

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INSIDE TAG DETAILSSCALE = 1:2 GRAPHICS ARE WOVEN AND STITCHED

A2

FRONT ICON DETAILSCALE = 1:2 GRAPHIC IS 3D STITCHED

A3

BEANIE FRONTNOT TO SCALE

E1

A1174

A1174

USA

3/4”

2 - 1/2”

2”

4”

B E A N I E [ A X V E R S I O N ]

4

E D C B A

E D C B A

3

2

1

NAIL GUN EDITION

TEE

SEAL & SIGNATURE

ISSUE:

A-204.00DWG NO.

4

3

2

1

W W W . T H E D A T U M L I N E . C O M

PROJECT NO. 0004

SUMMER 2014DATE : 2014.1.01

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INSIDE TAG DETAILNOT TO SCALE GRAPHIC IS SCREENPRINTED

A3

T-SHIRT FRONT DETAILNOT TO SCALE GRAPHIC IS SCREENPRINTED

A1T-SHIRT FRONTNOT TO SCALE

E1

A3201

A1201

2- 3

/8”

1-1/8”

10 - 1/2”

T- S H I R T [ N A I L G U N V E R S I O N ]

4

E D C B A

E D C B A

3

2

1

HAMMER EDITION

HOODY

SEAL & SIGNATURE

ISSUE:

A-403.50DWG NO.

4

3

2

1

W W W . T H E D A T U M L I N E . C O M

PROJECT NO. 0004

SUMMER 2014DATE : 2014.1.01

XLMADE IN

USA

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XLMADE IN

USA

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HOODY BACK DETAILGRAPHIC IS EMBROIDERED

INSIDE TAG DETAILSCALE = 1:1 GRAPHIC IS WOVEN AND STITCHED

A3

NOT TO SCALEA1HOODY FRONT

NOT TO SCALEE1

A1404

A3404

FRONT DETAILNOT TO SCALE GRAPHIC IS SCREENPRINTED

A4

A3404

1 -

1/4”

2 - 1/2”

10 - 1/2”

H O O D Y [ H A M M E R V E R S I O N ]