The Data That Matters in Digital Marketing

Dax Hamman Chango

@chango / @daxhamman

Audience buying

Media (where)

Data (who)

DSP = Demand Side Platform DMP = Data Management Platform

Your site? Commonly used

Site visit

Existing vs. new Products viewed

Products purchased Geo location

Email interaction

Growing

Incoming source Incoming search Social connection In-store location Mobile location

Leakage

Free analytics Widgets

Free tools Sharing applications

Affiliate Ad buys

“Thank you!”

Find us: @chango / Daxthink.com / @daxhamman

Retargeting Exposed: Not Another Whitepaper About Retargeting! http://www.chango.com/whitepaper