DETECT ANALYSE RESOLVE

still REACTIVELY

RESPOND to data issues by

relying on employees, customers and prospects

to report problems

It’s a systemthat oftenFAILS

the data quality equationremains unsolved

say analysis is the trickiest part of the Rule of 3 to follow

Why are they so PERPLEXED?

The result:IT’S NO

WONDER THAT:

use every-day (often dated) spreadsheet software

of those using spreadsheet software are unsatisfied

say data errors are only reactively corrected after something hasgone wrong

Ignoring dataproblems doesn’t make

them go away. Instead, they multiply

Without analysis, the business

implications of data problems can’t be seen

Awareness of data issues means little if

their resolution is left to chance

are not completelysatisfied with theirresolution strategy

Resolving yourdata issues cannotbe done without

detection and analysis

JUSTconduct

AD-HOCdata cleanses

Timeconsuming

Slow Incomplete

of large British companies have a

data quality strategy

don’t include ALL data typesin their strategy

BUT...

FAIL TO RESOLVEdata issues and the

formula just doesn’t add up

UNSURPRISINGLY

areunsatisfied

67%

of those,

DETECTION ANALYSIS

REMEMBER THE RULE

OF 3

Find out more www.qas.co.uk/3

RESOLUTION

WITHOUTANALYSIS

64%

50%61%

65%

All data used in this infographic is drawn from the ‘Company Data Quality Research 2014’ and the ‘Global Data Quality Research 2014’ two independent market research reports commissioned by Experian Data Quality and produced by Dynamic Markets.

DET

ECTI

ON

ANAL

YSIS

RESOLUTIO

N

These are the fundamental elements of the data quality management equation that add up to organisational success. Our latest research

shows large British companies realise the importance of

THE RULE OF THREE.

78%

44%

63%

99%

DETECTION + ANALYSIS + RESOLUTION

28%

of those who use specialistdetection softwareare still unsatisfied

DETECT, ANALYSE AND RESOLVE YOUR DATA ISSUES.

WITHOUT THE RULE OF 3,THE DATA QUALITY FORMULA WON’T WORK!