The Data Game: Visualizing IP & Gambling Data with Quova
Transcript of The Data Game: Visualizing IP & Gambling Data with Quova
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The Data Game
Visualizing IP & Gambling with QuovaGoogle TechTalk, Zurich
August 25, 2010
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Introduction
• A bit about the two guys on stage
• What does Quova have to do with it?
• Objective: Big IP data and gambling - insights
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Methodology
30 billion queries/month
Geographic Information Network Characteristics
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Global Gambling: Log on, ante up.
• Growth Market– 8% of total market in 2009, with revenues of about $26 billion (H2)– Growth of 13% a year to $36 billion by 2012 (H2)– Mainly Europe and Asia
• U.S. legislation in the next 24 months– H.R. 2267 would legalize some forms of online gambling– A companion bill would allow the IRS to tax such activity– Could mean $42 billion for the government over 10 yrs. (NYTimes)
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A Visualization Project
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Two Kinds of Graphs
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A short aside on Horizon Graphs
• Jeffrey Heer, Nicolas Kong, and Maneesh Agrawala, “Sizing the Horizon: The Effects of Chart Size and Layering on the Graphical Perception of Time Series Visualizations”
• Stephen Few (perceptualedge.com) • Panopticon• Let’s look: Horizon Graph
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Horizon Graph Explained
Copyright © 2008 Stephen Few, Perceptual Edge
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50 stocks between October 2005 and September 2006Copyright © 2008 Stephen Few, Perceptual Edge
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Horizon Graph Explained
Copyright © 2008 Stephen Few, Perceptual Edge
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50 stocks between October 2005 and September 2006Copyright © 2008 Stephen Few, Perceptual Edge
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50 stocks between October 2005 and September 2006Copyright © 2008 Stephen Few, Perceptual Edge
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Stream Graphs
“Stacked Graphs – Geometry & Aesthetics”by Lee Byron & Martin Wattenberg
http://www.leebyron.com/else/streamgraph/
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The Online Gambling Industry
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Europe
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Everything but the UK
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Asia
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North America by Organization
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All but Europe, Asia, and N. America
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UK by City
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UK without London
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Germany by City
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Denmark by City
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Connection Types
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Mobile Carriers
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Dial-up Users by Country
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Anonymizer by Country
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Anonymizer by Carrier
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Where this goes from here
• We’re just starting• Make the data public• The data becomes dynamic
– Find trends– Predict and prevent fraud– Optimize advertizing– Predict traffic patterns and events– Confirm or disprove assumptions
[email protected] [email protected]@ptancredi @tobiassp