GET THE BEST FROM YOUR BODY:

ON THE BIKE AND FOR LIFE

www.thecyclingathlete.com

The following is a vision for how my company

The Cycling Athlete will look, feel and be in May 2017.

What I Do…

I help cyclists all over the world get their bodies working

and feeling at their best so that they can ride faster, feel

fitter and stronger, and perform at their full potential in races and challenge rides.

FITTER| FASTER| STRONGER|BETTER

My Why…

Health and fitness through movement and being

outdoors experiencing the natural world are a priority for

me and my family.

I love feeling that my years of skill and experience are helping people THRIVE

I believe that cycling is the perfect vehicle for people to feel at their best in their

bodies, explore the outdoors and to achieve and surpass

new physical and mental goals for themselves.

FREEDOM|CHALLENGE|HEALTH

I believe in movement for health…

… But not just any movement.

The WAY we move and use our bodies is critical to how good we

feel, and to getting the best possible performance from

ourselves.

I also believe in the power of aspiration.

I believe in defying your impossible.

I believe in preparing your body and mind so you KNOW you can

achieve what you desire.

Conquering life’s mountains is possible through attitude and

knowledge

My Vision…

I believe access to top quality advice and training should not just be for elite

athletes, but should be available to all.

Each person deserves to feel great in their body and be

given the tools and opportunity to reach their full potential

both on the bike and for life.

Who I help…

I work with people who value their own health and fitness as

a priority. These people also love to

challenge themselves to reach greater heights which flows on

to all areas of their lives.

Some of the athletes I help have gone on to make National

and Olympic teams. But my advice and programs

are just as relevant and useful for the determined “weekend

warrior”

How I help people…

I show cyclists how to get each aspect of the human body to

work at its best and consistently THRIVE rather than waiting to fix issues with pain, soreness

and poor performance only after they arise.

Through my Better Body PerformanceTM

program, I show cyclists how to optimize their bodies for peak

performance.

I also show them how to eliminate pain and prevent

injury through my revolutionary methods.

I give them the tools to THRIVE.

Changing Mindset…

I encourage people to consider themselves ATHLETES,

regardless of age, gender or current ability.

I also encourage more women to feel confident to get out on the road…

…through leading by example

I get my message out to the world…

…through my weekly podcast which has grown in popularity and is one of the top

health and fitness podcasts on iTunes

I am seen as THE cycling health and fitness expert and I am often asked for

interviews on other top health and fitness podcasts and mainstream radio

I conduct regular live online events to help as many people as possible

My videos and blog also give people valuable free information

I have also published a best selling book which I am very proud of

Opportunities…

I have been featured on various television programs including “Cycling

Central” in Australia

I have also been featured in “Bicycling” Magazine in both the UK

and USA, “Ride” magazine and “Triathlete” magazine

Now that my message of a healthy and better functioning body has been revealed to the

cycling world, people from other sports are asking me to

offer my expertise and contribute to books and online

programs

How I Feel…

Content|Appreciated|Valuable

I love that I have created a successful and satisfying

business where I can use my knowledge to help so many

people achieve the best version of themselves, on the bike and

for life.

I love getting emails and calls from the athletes I help telling

me that they feel great and have surpassed their goals

since using some of the body improvement and training

methods they have learned from me

I am so happy that I have created a business that I love that allows me to live my life

the way I want to.

I love that I have found a creative spark that I never knew I had and LOVE the

possibilities of future things I can create

I am so proud that I have created a business where I am able to work from home and

spend more time with my children

If things continue like this, Scott and I will be able to build

a comfortable new home for our family

I am happy to have the freedom to cycle more often and appreciate riding in the

outdoors in Melbourne, Australia

I also travel to different places in the world each year to

participate in challenge rides which keeps me motivated and

energized

I love that my business involves my family. It has created the opportunity to travel to Italy

with my Dad for the Dolomite mountains challenge. It has helped him stay healthy and

feel like the champion he once was.

I love it when people tell me that I look young, fit and healthy.

More importantly, that is genuinely how I feel.

I wake every day feeling excited and positive about creating new

opportunities, and that I am in control of my own life

I am filled with pride that I had the courage to leave my “day job…”

…and for creating something unique that is mine and is making

a huge impact on the world

I love that I am able to share this with my husband, Scott, and that

he is proud to be involved with my business

My Products…

My digital guides sell every day and it is so satisfying to see that people appreciate the

value of my workI break complex things down

into simple language that people find easy to understand

My live online events are extremely popular and I am

proud to have built a community of followers who listen and take action on the

things I help them with

My 3 flagship online programs are selling better than I could have

ever imagined and I have received a lot of positive feedback from

happy customers

I am excited and energized to talk with people from all different parts of the world on my group coaching

calls.

I have had some small setbacks and failures along the way but I

am proud that I have persevered and learnt from these things, all of

which have made my business stronger

My cycling retreats and workshops in Australia have

been so successful, I am planning to hold one in the

French Alps in 2018, with the possibility of another in the

Rocky Mountains of Colorado in 2019.

Who I Work With…

I work with athletes who challenge me and are motivated to better themselves regardless of ability.I coach athletes of all ages, from

junior through to master’s athletes.

I am selective in who I work with and turn away people who I don’t feel are a good fit for me and my

methods

The following is a detailed vision for what my company, “The Cycling

Athlete”, will look and feel like and how it will be be operating in May

2017.

Culture and Spirit…

I am proud that I only work with other people and companies

whose vision and attitude align with mine

I have employed a team of assistants who share a similar passion for cycling and fitness

which keeps them motivated and driven…

I regularly let them know that I appreciate their work and their

pay reflects thisI give them some small projects to work on and they feel valued and

a sense of contributionI am so proud that I am able to

share my passion with like-minded souls who work as a team

They regularly tell me I am the best boss in the world!

I am so grateful to have found honest and trustworthy people to work with.

I know that when I need to take a step back from the business, I can trust them to deal with day-to-day issues and treat our customers with dignity

and respect

Mentors and Masterminds…

I am so thankful that my mentor Natalie Sisson recommended I get some help to

grow my business when she did. I wasn’t sure if it was the right time for me, but I followed her advice and am

now reaping the rewards. I have watched my business grow in leaps and bounds and I realize I could

not have achieved this level of success this quickly on my own.

Thank you Natalie!

I have expanded my network and get together fortnightly with two other entrepreneurs to help each

other with our businesses.

This has been invaluable to all of our businesses and we understand

common issues we all face. We provide support and some brilliant

ideas come from our meetings.

Networking…

I love meeting likeminded entrepreneurs and have been able to generate the income I need to travel

to the USA for the past 2 years to attend conferences.

I have met amazing people and contacts through the World

Domination Summit and New Media Expo.

Brand and Image…

The Cycling Athlete brand represents a new way of

thinking about the person as a whole and how each part of their makeup is important to performance on the bike and

for life

My brand message is not just about getting people moving, but moving well to feel great in their bodies and thrive in life

My brand message also rejects that it is “normal” to live with aches and pains, or feel less than great in the absence of

disease

I Listen and Understand…

People love that my methods consider the whole person in the equation; their lifestyle,

work and family responsibilities, as well as the

mind and body.

“Maximize Your Potential… Through Intelligent Body Performance”

This message resonates with a lot of athletes who have

traditionally only had access to coaches who write programs telling them to ride more and more to get better but ignore

technique and quality

Sponsors…

I am regularly contacted for sponsorship opportunities for my podcast and events

I know exactly the type of sponsors who align with my brand message and

provide genuine value to my followers

I stay true to my values and turn down ones that don’t align with them

Sponsors…

I am fortunate to be sponsored by a bike manufacturer, who have provided me with a new bike and cycling clothing and I am

happy to promote them as they are at the forefront of encouraging more women to

cycleI am also sponsored by a nutrition

company who make amazing products, designed for the individual needs of men and women, and are scientifically proven.

Leadership and Communication…

I practice what I preach and am an example to my community of the

results they can get with my programs

I love learning and am always looking for new research and

training that I can incorporate into my programs to provide the best

value to my followers

I am proud of the community I have built and encourage them to help and support each other and their journeys to a better life and body

through cycling.

I have encouraged The Cycling Athlete club meet-ups which are

starting to take place all around the world

I love the internet for providing me with the vehicle to

express my message to the world and to connect with a

global audience.

I love that it has allowed me to bring myself and others together and form new friendships based

on shared passion and vision

Teamwork and Systems…

Teamwork and Systems…

My team always know what is expected of them and we have

developed systems to make things simple and streamlined

We communicate several times a week via email and Skype calls

They know that I am approachable, understanding and

supportive

Customer Service…

We genuinely value our customers and treat them with respect

We have developed systems so all customer enquiries are dealt with

within 24 hoursWe rarely have complaints or

refund requests for our services

Quality and Value…

We believe the value and quality of all our products and our

personal approach are a huge key to the success of our business

Balance…

Even though I enjoy my work, I schedule regular time out to keep myself refreshed.

I make sure I have time for my family, friends and doing other things I enjoy.I love getting out and spending time

practicing photography. I make sure that I have a holiday once a

year where I can relax, recharge and avoid the temptation to be online!

Family…

My family is proud of what I have created for my life

It has allowed me the freedom to spend time with them and include

them in my businessMy Dad is especially proud that the

Sansonetti name will forever be connected with cycling and that his

legacy will continue

Courage

Determination

Inspiration

Motivation

Drive

My heart is full.

I love that cycling transcends all generations.

My children are able to cycle with myself and my dad and he loves teaching them

the skills he learned as an Olympian.I am so grateful that cycling allows

business, family, passion, health, fitness, travel, challenges, nature and the

outdoors to meet.I have the best job in the world!

Thank you for sharing in my vision…

I’m Nicole Sansonetti, founder of The Cycling Athlete Podcast, and

the Better Body Performance Program.

My mission is to help you feel better and

perform better on the bike and for life

You can find me at:

www.thecyclingathlete.com