The Cutting Edge of Mobile
-
Upload
vivastream -
Category
Business
-
view
242 -
download
0
Transcript of The Cutting Edge of Mobile
![Page 1: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/1.jpg)
The Cutting Edge of Mobile
![Page 2: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/2.jpg)
Mobile Panelist
Maya Mikhailov EVP/ CoFounder GPShopper@gpshopper
In addition to leading mobile strategy for GPShopper, an award-winning mobile platform, Maya is also an Adjunct Professor at NYU, where she specializes in Mobile Strategy and Planning.
Michael BeckerMarket Development & StrategySomo Global@mobiledirect
Michael is driven by a passion for entrepreneurship, evangelism and scholarship. He is dedicated to a life of learning and helping others achieve success through mobile.
David GalanteSr. Product ManagerExactTarget@davidgalante
David has been working on mobile technology for 15 years. While at Motorola, PacketVideo and Alcatel-Lucent he’s seen the mobile market transform and is excited about the future!
Hasan ElkomeyDirector of Digital StrategyMobile Fusion@mobile_fusion
Hasan oversees business strategy development in mobile, social media, and multichannel marketing. He plays a key role in overseeing cross-disciplinary strategy group, providing user-centric marketing.
![Page 3: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/3.jpg)
THE MOBILE CONVERSATION SHOULD FOCUS ON WHERE TIME IS SPENT
![Page 4: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/4.jpg)
ENGAGEMENT THE NORTH FACE
24 minutes of monthly engagement per user
![Page 5: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/5.jpg)
![Page 6: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/6.jpg)
IBEACONS – THE REVOLUTION IN LOCTION EXPERIENCE
![Page 7: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/7.jpg)
‘Wear it’ examplesWear It:
![Page 8: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/8.jpg)
‘Scan it’ ExamplesScan It:
![Page 9: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/9.jpg)
ISIS Mobile Wallet
![Page 10: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/10.jpg)
‘Share it’ ExamplesShare It:
![Page 11: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/11.jpg)
Augmented Reality: Use Mobile To Enhance Brand + Sell More
http://www.youtube.com/watch?v=4erNe_NpdyE
![Page 12: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/12.jpg)
IKEA
![Page 13: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/13.jpg)
New Devices and Contexts
• Source: Google Internal Data, 2011. % of each platform’s traffic shown hourly for one day. Does not indicate absolute or relative traffic volumes.
12:0...
1:00 AM
2:00 AM
3:00 AM
4:00 AM
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:0...
11:0...
12:0...
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM10:0
...
11:0...
Tablet Mobile Desktop
Day EveningMorningNight
Hourly Distribution of Searches by Platform(doesn’t reflect absolute traffic volume)
![Page 14: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/14.jpg)
Mobile In-Store
Research provided by Google
![Page 15: The Cutting Edge of Mobile](https://reader036.fdocuments.us/reader036/viewer/2022062401/554d2017b4c905ca208b4af8/html5/thumbnails/15.jpg)
Thank You!
Questions?
Maya Mikhailov EVP/ CoFounder GPShopper@[email protected]
Michael BeckerMarket Development & StrategySomo Global@[email protected]
David GalanteSr. Product ManagerExactTarget@[email protected]
Hasan ElkomeyDirector of Digital StrategyMobile Fusion@[email protected]