The CULT in Culture: Building and Scaling an Army of Awesome People

The CULT in CultureBuilding and Scaling an Army of Awesome People

September 2014 #TechBUZZ2014@danberger

Let’s talk about people. Why me?

• Managed hundreds of people.

• Ran a 15k member association.

• Helped write an HR book.

• Former human capital consultant.

• Certified Human Capital Specialist.

• I’m a people person.

Stats we’re proud of at Social Tables

• 9.1 employee satisfaction (August 2014).

• 92% employee retention in 2014.

“Brands don’t create culture.

People create culture.”


Lesson 1:

Get everyone in the same room to talk about the soft stuff.

Lesson 2:

Iterate as you grow.

Lesson 3:

Align everything in your company to the core values.

“Inspire face-to-

face experiences.”

Lesson 4:

Craft a shared vision with your team.

Lesson 5:

Align your incentives to your mission/industry.

“Don’t fuck up culture.”


-Brian Chesky

The CULT in Culture: Building and Scaling an Army of Awesome People

Recruiting & HR

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